Building surveys using Template library or starting from scratch
Updated
Survey creation allows you to quickly design and deploy surveys using prebuilt templates or by creating a survey from scratch. Templates help accelerate survey creation by providing ready-to-use questions and configurations, while blank surveys offer complete flexibility for custom use cases.
Create a Survey
- In the Programs Record Manager, click Create Survey.

Choose one of the following options:
- Select a survey template from the Template Library.
- Select Blank Template to create a survey from scratch.
Choose a Survey Template
The Template Library includes survey templates organized by industry and common business use cases.
You can:
- Browse templates by category.
- Search for templates using the search bar.
- Filter templates using the Industry and Goal filters.
- Review template details before selecting a template.
For each template, you can view:
- Template description
- Number of survey questions
- Estimated survey completion time

Preview a Template
- Select a template.
- Review the template details displayed in the right pane.
- Click Preview to review the survey questions.
- Click Choose Template to use the selected template.
Create a Blank Survey
To build a survey from scratch, select the Blank Template card in the Template Library.

Configure Survey Details
After selecting a template or blank survey:
Enter a Survey Name
- The template name is used as the default survey name.
- You can update the name as needed.
Select a Base Language
- The base language is the primary language of the survey.
- Additional translations can be added later.
- The base language cannot be changed after creation.
Select a Program
- The survey is stored under the selected program.
- This can be updated later if required.
- (Optional) Add Survey Tags to help organize and locate surveys.
(Optional) Select an Industry and Brand Name
- These values help improve AI-generated analytics and insights.
- Changes made to Industry or Brand Name after survey creation do not update existing text analytics context.
- Configure survey access by adding users or user groups.
- Click Create.
Available Survey Templates
The Template Library includes templates for industries such as:
- Financial Services
- Retail
- Technology
- Food & Beverage
- Travel & Hospitality
- Telecommunications
- Transportation
- Insurance
It also includes common customer experience survey templates, such as:
- Customer Satisfaction Surveys
- Post Call Support Surveys
- Booking Experience Surveys
- Onboarding Surveys
- Churn Feedback Surveys
- Claim Resolution Surveys
- Purchase Experience Surveys
Validate Your Survey
After creating and updating the survey:
- Open the survey in the Survey Builder.
- Review the survey configuration and logic.
- Click Preview from the top toolbar.
- Verify the survey experience before distribution.
Best Practices
- Use a template when you want to quickly launch a survey based on a common use case.
- Create a blank survey when you already have a predefined set of questions or require complete control over survey structure.
- Review and customize template questions to align with your organization's requirements.
- Validate skip logic and display logic before publishing the survey.
Limitations
- Some templates include predefined logic that may require modification when survey questions are updated.
- Survey templates are available in English by default.
- To distribute surveys in other languages, use the Translations feature.
- Modified surveys cannot currently be saved as reusable templates.
FAQs
Can I modify a template after selecting it?
Yes. All survey templates can be customized, including questions, survey logic, and design elements.
Can I save a customized survey as a template?
No. Customized surveys cannot currently be saved as reusable templates.