AI-generated insights help you uncover key trends, drivers, and opportunities within your survey data. To build confidence in these insights, Sprinklr Survey Insights includes Grounding, a capability that shows the evidence behind every AI-generated finding.

Grounding provides visibility into the data used to generate an insight, including supporting charts, summary statistics, and, when available, relevant survey responses. This added transparency helps you understand not only what the AI identified, but also why it arrived at that conclusion.

Business Use Cases

Grounding helps teams move from insights to action with greater confidence by providing clear evidence behind each finding. The key use cases are listed below:

• Improved transparency: Increases adoption by offering visual and statistical justification for each insight.

• Enable easier validation and review: Access traceable supporting data that helps teams verify findings, investigate outcomes, and confidently share results with stakeholders.

• Provide meaningful context: Go beyond insight summaries with visualizations and key metrics that explain the factors driving each observation.

• Simplify complex survey analysis: Transform large volumes of survey data into clear, easy-to-understand insights that support faster decision-making.

Why is Grounding beneficial in Survey Analytics?

• Gain greater transparency into your data: See the charts, statistics, and survey responses that support each AI-generated insight, helping you understand how conclusions are derived.

• Tell a more compelling story with your findings: Use grounded insights to clearly communicate survey results and their business impact to stakeholders across your organization.

• Build confidence in AI-generated insights: Validate findings with supporting evidence, making it easier to trust and act on AI-powered recommendations.

• Accelerate stakeholder alignment: Share insights backed by clear data and visual evidence, helping teams reach decisions faster and with greater confidence.

Prerequisites

By default, grounding is activated in the Survey Insights module for CFM.

Navigation

1. Access a Survey and navigate to the Analytics Tab.

2. Click Insights on the AI Generated Insights Tab.

   

3. A side panel opens with “Insight Sources” including charts, summary stats, and (optional) raw responses.

   

How does it work?

The steps to use this feature are described below:

1. Insight Generation: Sprinklr AI+ keeps performing descriptive, regression, and correlation analyses to uncover key patterns, influences, and statistical connections after gathering 100 responses.

2. Grounding Extraction: For every AI-generated insight, Sprinklr AI+ automatically creates supporting evidence in one or more of the following formats:

   Evidence type	Description
   Charts	Visual representations of trends, categories, distributions, or correlations, such as bar and line charts.
   Summary Statistics	Key metrics that support the insight, including averages, contribution percentages, correlation coefficients, and satisfaction gaps.
   Raw Responses (Optional)	Representative open-text survey responses grouped and categorized by AI to provide qualitative context.

3. Review supporting sources: When you select an insight card, the Insight Sources panel displays the evidence used to generate that insight. This allows you to review the underlying data and better understand the rationale behind the AI-generated finding.