Superlike is a TikTok Interactive Add-on that enhances ad engagement by displaying custom visual elements when viewers like your ad. When triggered, Superlike displays a custom floating icon alongside the heart animation. You can also add an optional pop-up window that viewers can tap to open the landing page associated with the ad.

You can create a new Superlike configuration or select an existing one while configuring a TikTok creative in Ads Composer.

How Superlike Works

A Superlike configuration can include the following components:

• Floating Icon Image: A required image that appears alongside floating hearts when viewers like the ad.

• Pop-up Window Image: An optional image that appears after the floating icon animation ends. Viewers can tap the image to open the landing page associated with the ad.

Before creating a Superlike, review the specifications in Superlike Image Specifications.

Availability

Superlike is available for the following TikTok objectives:

• Reach

• Traffic

• Video Views

• Engagement

• App Promotion

• Web Conversions

• Reach & Frequency

The following objective-specific requirements apply:

• For Video Views, select Engaged View as the optimization goal.

• For Engagement, select Page Visit as the optimization goal.

Use Superlike in a TikTok Ad

1. Create a TikTok Paid Initiative and complete the required campaign settings.

2. Complete the Target Audience and Budget & Schedule sections.

3. Go to the Creatives section and click Add another creative.

4. Select an existing creative or click Add New Creative.

5. If you create a new creative, select the required Post Type and complete the creative details.

6. In the Select an Interactive Add-on section, select Superlike from the dropdown. The Superlike section appears below the dropdown.

   

7. Click + Create New Superlike. The Superlike dialog opens.

   To use an existing configuration instead, select a Superlike from the Superlike dropdown.

   

8. Upload a Floating Icon Image. The image appears as part of the Superlike animation when viewers like the ad. Refer to Superlike Image Specifications for supported dimensions, formats, and file sizes.

   

9. To display a pop-up after the Superlike animation completes, enable Add pop-up window and upload a Pop-up Window Image. Viewers can tap the image to open the landing page associated with the ad. Refer to Superlike Image Specifications for supported dimensions, formats, and file sizes.

10. Click Submit to save the Superlike configuration.

11. Complete the remaining creative details and click Save.

12. Preview the creative to verify that the Superlike animation displays the uploaded assets as expected.

    If you added a Pop-up Window Image, verify that the pop-up appears after the Superlike animation.

Superlike Image Specifications

Floating Icon Image

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Pop-up Window Image

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