Ad Comment Moderation for TikTok

Updated 

earn about TikTok comment moderation capabilities in Sprinklr and how you can use them to monitor and manage comments and replies from TikTok posts and ads within Sprinklr.

The table below provides you with information about the types of comments that can be fetched and if it requires Sprinklr’s advertising module to be enabled:

Post Type

Sprinklr Support

Requires Sprinklr Ads

Organic

Yes

No

Boosted

Yes

Yes

Dark Sponsored

Yes

Yes

The table below provides you with information about the types of actions that can be taken on comments on TikTok ads.

Action

Supported

Organic

Dark Ads

Reply to Comment

Yes

Yes

Hide Comment

Yes

Yes

Like Comment

Yes

No*

Delete Brand Comment / Reply

Yes

Yes

Delete Fan Comment / Reply

No*

No*

*API Limitation

Note: TikTok Videos vs TikTok Authorized Posts

When you boost a TikTok post, TikTok creates the original organic post (the TikTok Video) and a duplicate ad post (the TikTok Authorized Post). If the ad receives comments, Sprinklr attaches those comments to the TikTok Video only.

Embedded Ad Previews in Thread View

You can view an embedded preview of a TikTok ad directly in the Thread View while moderating ad comments. This allows you to review the ad and the associated comment conversation in one place without leaving the moderation workflow.

You can:

  • View TikTok ad creatives as embedded previews in the Thread View.

  • Stay within the comment moderation workflow while reviewing ad content.

  • Click Copy Ad Preview Link to copy and share the ad preview link.

When an ad preview is unavailable

If Sprinklr cannot generate or access an ad preview, the platform displays the comment thread without the preview and shows an error notification. You can continue moderating comments without interruption.