Supported Metrics and Dimensions in Unified Performance Analytics
Updated
Unified Performance Analytics brings together trended performance data from both Paid and Social Analytics at the postand ad levels. This unified view allows you to analyze and understand campaign performance precisely when insights become available on the day they're generated.
Below, you'll find a comprehensive list of supported dimensions and metrics in Unified Performance Analytics.
Dimensions
Dimension Name | Dimension Source |
Post Type | Social |
Instagram Page | Paid & Social |
Post Author Id | Paid & Social |
Message Type | Social |
Post Target Region | Social |
Ad Variant Created Date | Paid |
Paid Initiative Created Date | Paid |
Ad Set Created Date (Date Time) | Paid |
Event Based Data filter | Paid & Social |
Ad Set | Paid |
Post Target Country | Social |
Event Based Title filter | Paid & Social |
Paid Initiative Publish Date | Paid |
Post Campaign Id | Social |
Ad Variant Tags | Paid |
Ad Variant Target Platform | Paid |
Ad Variant Target Criteria | Paid |
Ad Audience Name | Paid |
Day Of Week | Paid & Social |
Ad Post | Paid |
Post Status Id | Paid & Social |
Time Of Day | Paid & Social |
Publish Date (Date Time) | Social |
Ad Set End Date | Paid |
Is Post Part Of Multi Photo | Social |
Ad Variant Active Channel Id | Paid & Social |
Pinterest Board Name | Paid & Social |
Ad Set End Date (Date Time) | Paid |
Ad Objective | Paid |
Is Facebook DPA Post | Derived |
Unified Campaign Id | Derived |
Ad Variant Target PlatformVersion | Paid |
Outbound Post | Social |
Ad Variant Client | Paid |
Ad Set Publish Date | Paid |
Is Deleted Post | Social |
X Promoted Users Posts | Derived |
Month Of Year | Paid & Social |
Ad Set Tags | Paid |
Ad Account Group | Paid |
Ad Variant | Paid |
Content Theme Phrases | Social |
Content Tone Phrases | Social |
Ad Variant Target Gender | Paid |
Content Tone | Social |
Is Story | Social |
Ad Variant Publish Date (Date Time) | Paid |
Ad Post Title | Paid |
Post Client Id | Social |
Media Type | Social |
Data Type | Derived |
Is Sponsored Post | Paid & Social |
Paid Initiative Publish Date (Date Time) | Paid |
Ad Variant End Date (Date Time) | Paid |
Is Facebook PAC Post | Derived |
Ad Post Body | Paid |
Paid Initiative Start Date | Paid |
Ad Variant Name | Paid |
Ad Audience Id | Paid |
Account Type | Derived |
Outbound Post Id | Social |
Ad Variant Created Date (Date Time) | Paid |
Ad Variant Creative Type | Paid |
Paid Initiative Created Date (Date Time) | Paid |
Customer Journey Stage | Social |
Unified Campaign | Derived |
Post Audience name | Social |
Publish Date | Social |
Title | Generic |
Call To Action | Derived |
Account Group | Social |
Ad Variant End Date | Paid |
Paid Initiative Tags | Paid |
Is Post Part Of Album | Social |
Is Dark Post | Paid & Social |
Ad Buying Type | Paid |
Ad Variant Social Networks | Paid |
Permalink | Paid & Social |
Bid Type | Paid |
Content Theme | Social |
Ad Variant Target Language | Paid |
Is Auto Imported | Derived |
Ad Variant Status | Paid |
Ad Set Publish Date (Date Time) | Paid |
Key Objective | Social |
Ad Variant Campaign | Paid |
Ad Variant Start Date | Paid |
Ad Accounts | Paid |
Ad Variant Start Date (Date Time) | Paid |
Is IG Reel | Social |
Ad Variant Custom Conversion Id | Paid |
Is Promoted X Handle | Social |
Is Gif | Social |
Post Target Locale | Social |
Paid Initiative End Date | Paid |
Is Influencer Post | Derived |
Date | Paid & Social |
Paid Initiative | Paid |
Paid Initiative End Date (Date Time) | Paid |
Account | Social |
Days Since Event | Paid & Social |
Is Targeted | Social |
Ad Variant Target Interests | Paid |
Ad Set Start Date (Date Time) | Paid |
Post Audience Id | Social |
Ad Set Start Date | Paid |
YouTube Video Privacy | Social |
Social Network | Paid & Social |
Ad Variant Target Keywords | Paid |
Is IG Ad Story | Derived |
Dynamic Custom Aggregation | Paid & Social |
Ad Variant Target Country | Paid |
Customer Persona | Social |
Ad Variant Publish Date | Paid |
Paid Initiative Start Date (Date Time) | Paid |
Ad Set Created Date | Paid |
Metrics
Sprinklr supports a wide range of metrics across Paid and Social channels. You can find the source of each metric in the lists below to identify whether it comes from Paid, Social Analytics, or is calculated.
X
Metric Name | Source Metric | Source |
X Video Views 75% (Paid) | X Video Views 75% | Paid |
X Video Views 6s (Paid) | X Video Views 6s | Paid |
X Video Views 50% (Paid) | X Video Views 50% | Paid |
X Video Views 25% (Paid) | X Video Views 25% | Paid |
X Video Views 15s (Paid) | X Video Views 15s | Paid |
X Video Views 100% (Paid) | X Video Views 100% | Paid |
X Video Views (Total) | X Video Views (Paid) + X Video Views (Organic) | Calculated |
X Video Views (Paid) | X Paid Video Views, Channel = X | Paid |
X Video Views (Organic) | X Video Views | Social Analytics |
X Video Viewed 95% (Organic) | X Video Viewed 95% | Social Analytics |
X Video Viewed 75% (Organic) | X Video Viewed 75% | Social Analytics |
X Video Viewed 50% (Organic) | X Video Viewed 50% | Social Analytics |
X Video Viewed 25% (Organic) | X Video Viewed 25% | Social Analytics |
X Video Viewed 100% (Organic) | X Video Viewed 100% | Social Analytics |
X Video Total Views (Paid) | X Video Total Views (Paid) | Paid |
X User Follows (Organic) | X User Follows | Social Analytics |
X Spend (USD) (Paid) | Paid Spend (USD), Channel = X | Paid |
X Profile Clicks (Organic) | X Profile Clicks | Social Analytics |
X Post Video Views 75% (In-stream views for Pre-roll)(Paid) | X Post Video Views 75% (In-stream views for Pre-roll) | Paid |
X Post Video Views 50% (In-stream views for Pre-roll)(Paid) | X Post Video Views 50% (In-stream views for Pre-roll) | Paid |
X Post Video Views 25% (In-stream views for Pre-roll)(Paid) | X Post Video Views 25% (In-stream views for Pre-roll) | Paid |
X Post Video Views 100% (Paid) | X Post Video Views 100% | Paid |
X Post Video Total Views (Paid)(In-stream views for Pre-roll) | X Post Video Total Views (In-stream views for Pre-roll) | Paid |
X Post Video 3s/100 Percent Views (Paid) | X Post Video 3s/100 Percent Views (Paid) | Paid |
X Post Organic Video Views 75% (Paid) | X Post Video Views 75% | Paid |
X Post Organic Video Views 55% (Paid) | X Post Video Views 55% | Paid |
X Post Organic Video Views 25% (Paid) | X Post Video Views 25% | Paid |
X Post Organic Video Views 100% (Paid) | X Post Video Views 100% | Paid |
X Post Organic Play backs 75 Count (V2) (Organic) | X Post Play backs 75 Count (V2) | Social Analytics |
X Post Organic Play backs 50 Count (V2) (Organic) | X Post Play backs 50 Count (V2) | Social Analytics |
X Post Organic Play backs 25 Count (V2) (Organic) | X Post Play backs 25 Count (V2) | Social Analytics |
X Post Organic Play backs 100 Count (V2) (Organic) | X Post Play backs 100 Count (V2) | Social Analytics |
X Post Organic Play backs 0 Count (V2) (Paid) | X Post Play backs 0 Count (V2) | Social Analytics |
X Post Promoted Play backs 75 Count (V2) (Paid) | X Post Promoted Play backs 75 Count (V2) | Social Analytics |
X Post Promoted Play backs 50 Count (V2) (Paid) | X Post Promoted Play backs 50 Count (V2) | Social Analytics |
X Post Promoted Play backs 25 Count (V2) (Paid) | X Post Promoted Play backs 25 Count (V2) | Social Analytics |
X Post Promoted Play backs 100 Count (V2) (Paid) | X Post Promoted Play backs 100 Count (V2) | Social Analytics |
X Post Promoted Play backs 0 Count (V2) (Paid) | X Post Promoted Play backs 0 Count (V2) | Social Analytics |
X Post Follows (Paid) | X Post Follows | Paid |
X Post App Clicks (Paid) | X Post App Clicks | Paid |
X Permalink Clicks (Organic) | X Permalink Clicks | Social Analytics |
X Paid Detail Expands (Paid) | X Paid Detail Expands | Paid |
X Media Views (Organic) | X Media Views | Social Analytics |
X Media Engagements (Organic) | X Media Engagements | Social Analytics |
X Media Clicks (Organic) | X Media Clicks | Social Analytics |
X Email Post (Organic) | X Email Post | Social Analytics |
X Detail Expands (Organic) | X Detail Expands | Social Analytics |
X App Opens (Organic) | X App Opens | Social Analytics |
X App Install Attempts (Organic) | X App Install Attempts | Social Analytics |
X Post Organic Reposts (Organic) | X Post Organic Reposts | Paid |
X Post Organic Replies (Organic) | X Post Organic Replies | Paid |
X Post Reposts (Total) | X Post Reposts | Social Analytics |
X Post Reposts (Paid) | X Post Reposts | Paid |
X Post Organic Reposts (V2) (Organic) | X Post Organic Reposts (V2) | Paid |
X Total Post Reposts (Total) | X Post Organic Reposts (V2) (Organic) + X Post Reposts (Paid) | Calculated |
X Post Replies (Total) | X Post Replies | Social Analytics |
X Post Replies (Paid) | X Post Replies | Paid |
X Post Organic Replies (V2) (Organic) | X Post Organic Replies (V2) | Social Analytics |
X Total Post Replies (Total) | X Post Organic Replies (V2) + X Post Replies (Paid) | Calculated |
X Post Organic Likes (V2) (Organic) | X Post Organic Likes (V2) | Social Analytics |
X Post Likes (Total) | X Post Likes | Social Analytics |
X Post Likes (Paid) | X Post Likes | Paid |
X Total Post Likes (Total) | X Post Organic Likes (V2) (Organic) + X Post Likes (Paid) | Calculated |
X Post Promoted Video Views (V2) (Paid) | X Post Promoted Video Views (V2) | Social Analytics |
X Post Promoted User Profile Clicks (V2) (Paid) | X Post Promoted User Profile Clicks (V2) | Social Analytics |
X Post Promoted URL Link Clicks (V2) (Paid) | X Post Promoted URL Link Clicks (V2) | Social Analytics |
X Post Promoted Reposts (V2) (Paid) | X Post Promoted Reposts (V2) | Social Analytics |
X Post Promoted Replies (V2) (Paid) | X Post Promoted Replies (V2) | Social Analytics |
X Post Promoted Likes (V2) (Paid) | X Post Promoted Likes (V2) | Social Analytics |
X Post Promoted Impressions (V2) (Paid) | X Post Promoted Impressions (V2) | Social Analytics |
X Post Organic Video Views (V2) (Organic) | X Post Organic Video Views (V2) | Social Analytics |
X Post Organic Video Total Views (Organic) | X Post Organic Video Total Views | Paid |
X Post Organic Video CTA Clicks (Organic) | X Post Organic Video CTA Clicks | Paid |
X Post Organic Video Content Starts (Organic) | X Post Organic Video Content Starts | Paid |
X Post Organic User Profile Clicks (V2) (Organic) | X Post Organic User Profile Clicks (V2) | Social Analytics |
X Post Organic URL Link Clicks (V2) (Organic) | X Post Organic URL Link Clicks (V2) | Social Analytics |
X Post Organic Url Clicks (Organic) | X Post Organic Url Clicks | Paid |
X Post Organic Likes (Organic) | X Post Organic Likes | Paid |
X Post Organic Impressions (V2) (Organic) | X Post Organic Impressions (V2) | Social Analytics |
X Post Organic Impressions (Organic) | X Post Organic Impressions | Paid |
X Post Organic Follows (Organic) | X Post Organic Follows | Paid |
X Post Organic Engagements (Organic) | X Post Organic Engagements | Paid |
X Post Organic Engagement Rate (Organic) | X Post Organic Engagement Rate | Paid |
X Post Organic Clicks (Organic) | X Post Organic Clicks | Paid |
X Post Organic App Clicks (Organic) | X Post Organic App Clicks | Paid |
X Post Media Engagements (Paid) | X Post Media Engagements | Paid |
X Impressions (Total) | X Paid Impressions + X Organic Impressions | Calculated |
X Impressions (Paid) | Paid Impressions, Channel = X | Paid |
X Impressions (Organic) | X Impressions | Social Analytics |
X Engagements (Paid) | X Engagements | Paid |
X Hashtag Clicks (Organic) | X Hashtag Clicks | Social Analytics |
X Post Link Clicks (Total) | X Post Link Clicks (Paid) + X URL Clicks (Organic) | Calculated |
X Post Link Clicks (Paid) | X Post LInk Clicks | Paid |
X URL Clicks (Organic) | X URL Clicks | Social Analytics |
X Total Engagements (Total) | X Total Engagements | Social Analytics |
Metric Name | Source Metric | Source |
Facebook 30-Sec Views (Paid) | Facebook 30-Sec Views | Paid |
Facebook Angry Reactions (Paid) | Facebook Angry Reactions | Paid |
Facebook Engagement Rate (Organic) | Facebook Post Engagement (Organic)/ Facebook Post Impressions (Organic) | Calculated |
Facebook Engagement Rate (Paid) | Facebook Post Engagement (Paid)/ Facebook Post Impressions (Paid) | Calculated |
Facebook Engagement Rate (Total) | Facebook Post Engagement (Total)/ Facebook Post Impressions (Total) | Calculated |
Facebook Haha Reactions (Paid) | Facebook Haha Reactions | Paid |
Facebook Landing Page Views (Paid) | Facebook Landing Page Views | Paid |
Facebook Like Reactions (Paid) | Facebook Like Reactions | Paid |
Facebook Link Clicks (Organic) | Facebook Link Clicks (Total) - Facebook Link Clicks (Paid) | Calculated |
Facebook Love Reactions (Paid) | Facebook Love Reactions | Paid |
Facebook Offline Conversion Add Payment Info (Paid) | Facebook Offline Conversion Add Payment Info | Paid |
Facebook Offline Conversion Add Payment Info Value (Paid) | Facebook Offline Conversion Add Payment Info Value | Paid |
Facebook Offline Conversion Add To Cart (Paid) | Facebook Offline Conversion Add To Cart | Paid |
Facebook Offline Conversion Add To Cart Value (Paid) | Facebook Offline Conversion Add To Cart Value | Paid |
Facebook Offline Conversion Add To Wishlist (Paid) | Facebook Offline Conversion Add To Wishlist | Paid |
Facebook Offline Conversion Add To Wishlist Value (Paid) | Facebook Offline Conversion Add To Wishlist Value | Paid |
Facebook Offline Conversion Complete Registration (Paid) | Facebook Offline Conversion Complete Registration | Paid |
Facebook Offline Conversion Complete Registration Value (Paid) | Facebook Offline Conversion Complete Registration Value | Paid |
Facebook Offline Conversion Initiate Checkout (Paid) | Facebook Offline Conversion Initiate Checkout | Paid |
Facebook Offline Conversion Initiate Checkout Value (Paid) | Facebook Offline Conversion Initiate Checkout Value | Paid |
Facebook Offline Conversion Leads (Paid) | Facebook Offline Conversion Leads | Paid |
Facebook Offline Conversion Leads Value (Paid) | Facebook Offline Conversion Leads Value | Paid |
Facebook Offline Conversion Other (Paid) | Facebook Offline Conversion Other | Paid |
Facebook Offline Conversion Other Value (Paid) | Facebook Offline Conversion Other Value | Paid |
Facebook Offline Conversion Purchase (Paid) | Facebook Offline Conversion Purchase | Paid |
Facebook Offline Conversion Purchase Value (Paid) | Facebook Offline Conversion Purchase Value | Paid |
Facebook Offline Conversion Search (Paid) | Facebook Offline Conversion Search | Paid |
Facebook Offline Conversion Search Value (Paid) | Facebook Offline Conversion Search Value | Paid |
Facebook Offline Conversion View Content (Paid) | Facebook Offline Conversion View Content | Paid |
Facebook Offline Conversion View Content Value (Paid) | Facebook Offline Conversion View Content Value | Paid |
Facebook Post Consumption Link Clicks (Total) | Facebook Post Consumption Link Click | Social Analytics |
Facebook Post Consumption Other Clicks (Total) | Facebook Post Consumption Other Click | Social Analytics |
Facebook Post Consumption Photo Views (Total) | Facebook Post Consumption Photo View | Social Analytics |
Facebook Post Consumption Video Plays (Total) | Facebook Post Consumption Video Play | Social Analytics |
Facebook Post Consumptions (Total) | Facebook Post Consumptions | Social Analytics |
Facebook Post Consumptions Unique (Total) | Facebook Post Consumptions Unique | Social Analytics |
Facebook Post Engaged Users (Total) | Facebook Post Engaged Users | Social Analytics |
Facebook Page Likes (Paid) | Facebook Page Likes | Paid |
Facebook Photo Views (Paid) | Facebook Photo Views | Paid |
Facebook Post Initial Reel Plays (Total) | Facebook Post Initial Reel Plays | Social Analytics |
Facebook Post Story Angry Reactions (Total) | Facebook Post Story Angry Reactions | Social Analytics |
Facebook Post Story Haha Reactions (Total) | Facebook Post Story Haha Reactions | Social Analytics |
Facebook Post Story Love Reactions (Total) | Facebook Post Story Love Reactions | Social Analytics |
Facebook Post Story Sad Reactions (Total) | Facebook Post Story Sad Reactions | Social Analytics |
Facebook Post Story Wow Reactions (Total) | Facebook Post Story Wow Reactions | Social Analytics |
Facebook Post Stream Angry Reactions (Total) | Facebook Post Stream Angry Reactions | Social Analytics |
Facebook Post Stream Comments (Total) | Facebook Post Stream Comments | Social Analytics |
Facebook Post Stream Haha Reactions (Total) | Facebook Post Stream Haha Reactions | Social Analytics |
Facebook Post Stream Likes (Total) | Facebook Post Stream Likes | Social Analytics |
Facebook Post Stream Love Reactions (Total) | Facebook Post Stream Love Reactions | Social Analytics |
Facebook Post Stream Sad Reactions (Total) | Facebook Post Stream Sad Reactions | Social Analytics |
Facebook Post Stream Shares (Total) | Facebook Post Stream Shares | Social Analytics |
Facebook Post Stream Wow Reactions (Total) | Facebook Post Stream Wow Reactions | Social Analytics |
Facebook Post Total Reel Plays (Total) | Facebook Post Total Reel Plays | Social Analytics |
Facebook Post Viral Reach (Total) | Facebook Post Viral Reach | Social Analytics |
Facebook Reactions (Paid) | Facebook Reactions | Paid |
Facebook Sad Reactions (Paid) | Facebook Sad Reactions | Paid |
Facebook Video Views (Viewed for 3 seconds or more) (Organic) | Facebook Video Organic Views (Viewed for 3 seconds or more) | Social Analytics |
Facebook Video Views (Viewed for 3 seconds or more) (Paid) | Facebook Video Organic Views (Viewed for 3 seconds or more) | Paid |
Facebook Video Views (Viewed for 3 seconds or more) (Total) | Facebook Video Organic Views (Viewed for 3 seconds or more) | Social Analytics |
Facebook Video Organic Views (Viewed for 95% or complete) (Organic) | Facebook Video Organic Views (Viewed for 95% or complete) | Social Analytics |
Facebook Total Video Unique Views (Viewed for 3 seconds or more) (Total) ( Unified Analytics ) | Facebook Total Video Unique Views (Viewed for 3 seconds or more) (Total) | Social Analytics |
Facebook Video Average Time Viewed (Total) | Facebook Video Average Time Viewed | Social Analytics |
Facebook Video Views (Viewed for 30 seconds or more) (Total) | Facebook Video Views (Viewed for 30 seconds or more) | Social Analytics |
Facebook Wow Reactions (Paid) | Facebook Wow Reactions | Paid |
On-Facebook Leads (Paid) | On-Facebook Leads | Paid |
Facebook Post Viral Impressions (Total) | Facebook Post Viral Impressions | Social Analytics |
Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) (Total) | Facebook Video Clicked-to-Play Views (People clicked to play & viewed it for 3 seconds or more) | Social Analytics |
Paid Initiative Lifetime Facebook Avg. % of Video Viewed (Paid) | Paid Initiative Lifetime Facebook Avg. % of Video Viewed | Paid |
Facebook Post Negative FeedBack (Total) | Facebook Post Negative FeedBack | Calculated |
Facebook Video Total View Time (Total) | Facebook Video Total View Time | Social Analytics |
Facebook Video Plays (Paid) | Facebook Video Plays | Paid |
Facebook Video Plays to 100% (Paid) | Facebook Video Plays to 100% | Paid |
Facebook Video Plays to 25% (Paid) | Facebook Video Plays to 25% | Paid |
Facebook Video Plays to 50% (Paid) | Facebook Video Plays to 50% | Paid |
Facebook Video Plays to 75% (Paid) | Facebook Video Plays to 75% | Paid |
Facebook Video Plays to 95% (Paid) | Facebook Video Plays to 95% | Paid |
Facebook Video Thru Plays (Paid) | Facebook Video Thru Plays | Paid |
Facebook Video Length (Total) | Facebook Video Length | Social Analytics |
Facebook Video Organic Views (Viewed for 10 seconds or more) (Organic) | Facebook Video Organic Views (Viewed it for 10 seconds or more) | Social Analytics |
Facebook Video Views (Viewed 95% or complete) (Organic) | Facebook Video Views (Viewed 95% or complete) | Social Analytics |
Facebook Video Views (Viewed 95% to Video Length) (Paid) | Facebook Video Views (Viewed 95% to Video Length) | Paid |
Facebook Video Views (Viewed 95% to Video Length) (Total) | Facebook Video Views (Viewed 95% to Video Length) (Organic) + Facebook Video Views (Viewed 95% to Video Length) (Paid) | Calculated |
Facebook Post Comments (Organic) | Facebook Post Stories Comments (Total) - Facebook Post Comments (Paid) | Calculated |
Facebook Post Comments (Paid) | Facebook Post Comments Channel = Facebook | Calculated |
Facebook Post Stories Comment (Total) | Facebook Post Stories Comment | Social Analytics |
Facebook Impressions (Paid) | Paid Impressions, Channel = Facebook | Calculated |
Facebook Post Impressions (Organic) | Facebook Post Organic Impressions | Social Analytics |
Facebook Post Impressions (Total) | Facebook Post Impressions (Organic) + Facebook Impressions (Paid) | Calculated |
Facebook Post Likes & Reactions (Organic) | Facebook Post Stream Reactions (Total) - Facebook Post Likes (Paid) | Calculated |
Facebook Post Likes (Paid) | Facebook Post Likes Channel = Facebook | Paid |
Facebook Post Stream Reactions (Total) | Facebook Post Stream Reactions (Total) | Calculated |
Facebook Post Reach (Organic) | Facebook Post Organic Reach | Social Analytics |
Facebook Post Paid Reach (Paid) | Facebook Post Paid Reach | Social Analytics |
Facebook Post Reach (Total) | Facebook Post Paid Reach (Paid) + Facebook Post Organic Reach (Organic) | Calculated |
Facebook Post Reel Replays (Total) | Facebook Post Reel Replays | Social Analytics |
Facebook Post Saves (Paid) | Facebook Post Saves (Paid) Channel = Facebook | Paid |
Facebook Post Shares (Organic) | Facebook Post Stories (Total) - Facebook Post Shares (Paid) | Calculated |
Facebook Post Shares (Paid) | Facebook Post Shares | Paid |
Facebook Post Story Shares (Total) | Facebook Post Stories Shares | Social Analytics |
Facebook Post Stories Like (Total) | Facebook Post Stories Like | Social Analytics |
Facebook Post Total Stream Comments (Total) | Facebook Post Total Stream Comments | Social Analytics |
Facebook Spend (Paid) | Paid Spent (USD), Channel = Facebook | Calculated |
Facebook Video Views (Paid) | Facebook Video Views | Paid |
Facebook Video Organic Views (Viewed for 3 seconds or more) (Organic) | Facebook Video Organic Views (Viewed for 3 seconds or more) | Social Analytics |
Facebook Link Clicks (Paid) | Facebook Link Clicks Channel = Facebook | Paid |
Facebook Post Consumption Link Clicks (Total) | Facebook Post Consumption Link Clicks | Social Analytics |
Facebook Link Clicks (Organic) | Facebook Post Consumption Link Clicks - Facebook Link Clicks | Calculated |
Facebook Engagements (Organic) | Facebook Post Engagements (Total) - Facebook Post Engagements (Paid) | Calculated |
Facebook Post Engagements (Paid) | Facebook Post Engagements | Paid |
Facebook Engagements (Paid) | Standard Metrics | Calculated |
Facebook Engagements (Total) | Standard Metrics | Calculated |
Facebook Clicks (Paid) | Clicks Channel=Facebook | Calculated |
Metric Name | Source Metric | Source |
Instagram Post Followers Gained (Organic) | Instagram Post Followers Gained | Social Analytics |
Instagram Business Post Reel Replays (Organic) (Deprecated) | Instagram Business Post Reel Replays | Social Analytics |
Instagram Business Post Story Navigation Taps Forward (Organic) | Instagram Business Post Story Navigation Taps Forward | Social Analytics |
Instagram Business Post Story Total Navigation (Organic) | Instagram Business Post Story Total Navigation | Social Analytics |
Instagram Post Comments (Organic) | Instagram Post Comments | Social Analytics |
Instagram Comments (Paid) | Facebook Paid Comments [Social Network = Instagram] | Calculated |
Instagram Total Comments (Total) | Instagram Post Comments (Organic) + Instagram Comments (Paid) | Calculated |
Instagram Business Post Reel Comments (Organic) | Instagram Business Post Reel Comments | Social Analytics |
Instagram Business Post Shares (Organic) | Instagram Business Post Shares | Social Analytics |
Instagram Post Likes (Organic) ( Unified Analytics ) | Instagram Post Likes | Social Analytics |
Instagram Business Post Total Reel Plays (Organic) (Deprecated) | Instagram Business Post Total Reel Plays | Social Analytics |
Instagram Business Post Initial Reel Plays (Organic) (Deprecated) | Instagram Business Post Initial Reel Plays | Social Analytics |
Instagram Business Post Reach (Organic) | Instagram Business Post Reach | Social Analytics |
Instagram Business Post Engagement (Organic) | Instagram Business Post Engagement | Social Analytics |
Instagram Post Profile Visits (Organic) | Instagram Post Profile Visits | Social Analytics |
Instagram Store Link Clicks (Organic) | Instagram Store Link Clicks | Social Analytics |
Instagram Business Post Story Navigation Exits (Organic) | Instagram Business Post Story Navigation Exits | Social Analytics |
Instagram Business Post Story Navigation Taps Back (Organic) | Instagram Business Post Story Navigation Taps Back | Social Analytics |
Instagram Post Engagement (Paid) | Standard Metrics | Calculated |
Instagram Post Engagement (Total) | Standard Metrics | Calculated |
Instagram Post Engagement (Organic) | Instagram Post Likes (Organic) + Instagram Post Comments (Organic) + Instagram Business Post Saved (Organic)+Instagram Business Post Shares (Organic) | Calculated |
Instagram Post Shares (Paid) | Facebook Post Shares [Social Network = Instagram] | Calculated |
Instagram Business Post Saved (Organic) | Instagram Business Post Saved | Social Analytics |
Instagram Post Saved (Paid) | Facebook Paid Post Saves [Social Network = Instagram] | Calculated |
Instagram Business Post Saved (Total) | Instagram Business Post Saved (Organic) + Instagram Post Saved (Paid) | Calculated |
Instagram Business Post Reel Likes (Organic) | Instagram Business Post Reel Likes | Social Analytics |
Instagram Post Likes (Total) | Instagram Post Likes (Paid) + Instagram Post Likes (Organic) | Calculated |
Instagram Post Likes (Paid) | Facebook Paid Reactions [Social Network = Instagram] | Calculated |
Instagram Business Post Reels Total Watch Time (Organic) | Instagram Business Post Reels Total Watch Time | Social Analytics |
Instagram Business Post Reel Shares (Organic) | Instagram Business Post Reel Shares | Social Analytics |
Instagram Business Post Impressions (Organic) (Deprecated) | Instagram Business Post Impressions | Social Analytics |
Instagram Impressions (Paid) | Paid Impressions [Social Network = Instagram] | Calculated |
Instagram Business Post Reels Average Watch Time (Organic) | Instagram Business Post Reels Average Watch Time | Social Analytics |
Instagram Business Post Story Replies (Organic) | Instagram Business Post Story Replies | Social Analytics |
Instagram Video Views (Paid) | Facebook Paid Video Views [Social Network = Instagram] | Calculated |
Instagram Business Post Views (Organic) | Instagram Business Post Views | Social Analytics |
Instagram Business Post Video Views (Total) | Instagram Business Post Views (Organic) + Instagram Video Views (Paid) | Calculated |
Instagram Clicks (Paid) | Clicks Channel = Instagram | Calculated |
Instagram Business Post Engagement Rate (Total) | Instagram Total Engagements/ Instagram Total Impressions | Calculated |
Instagram Business Post Engagement Rate (Paid) | Instagram Paid Engagements/ Instagram Paid Impressions | Calculated |
Instagram Spend (Paid) | Spend (USD) | Calculated |
Instagram Business Post Story Exits (Deprecated) (Organic) ( Unified Analytics ) | Social Analytics | |
Instagram Business Post Story Taps Forward (Deprecated) (Organic) ( Unified Analytics ) | Social Analytics | |
Instagram Business Post Story Taps Back (Deprecated) (Organic) ( Unified Analytics ) | Social Analytics | |
Instagram Post Comments (Organic) | Instagram Post Comments | Social Analytics |
Instagram Organic Post Video Views (Organic) ( Unified Analytics ) | Instagram Organic Post Video Views | Calculated |
TikTok
Metric Name | Source Metric | Source |
TikTok Video Watched To Completion Rate (Total) | TikTok Video Watched To Completion Rate | Social Analytics |
TikTok Video Views (Total) | TikTok Video Views | Social Analytics |
Tiktok Video Views (Organic) | TikTok Video Views (Total) - TikTok Video Views (Paid) | Calculated |
Tiktok Video Total Time Watched In Seconds (Total) | Tiktok Video Total Time Watched In Seconds | Social Analytics |
TikTok Video Reach (Total) | TikTok Video Reach | Social Analytics |
Tiktok Video Average Time Watched In Seconds (Total) | Tiktok Video Average Time Watched In Seconds | Social Analytics |
Tiktok Spend (Paid) | Paid Spent (USD), Channel = TikTok | Calculated |
TikTok Video Shares (Total) | TikTok Shares | Social Analytics |
Tiktok Shares (Organic) | TikTok Shares (Total) - TikTok Shares (Paid) | Calculated |
TikTok Video Likes (Total) | TikTok Likes | Social Analytics |
Tiktok Likes (Organic) | TikTok Likes (Total) - TikTok Likes (Paid) | Calculated |
Tiktok Engagements (Total) | TikTok Video Likes (Total) + TikTok Video Comments (Total) + TikTok Video Shares (Total) | Calculated |
Tiktok Engagements (Paid) | TikTok Likes (Paid) + TikTok Comments (Paid) + TikTok Shares (Paid) | Calculated |
Tiktok Engagements (Organic) | Tiktok Engagements (Total) - Tiktok Engagements (Paid) | Calculated |
TikTok Video Comments (Total) | TikTok Comments | Social Analytics |
Tiktok Comments (Organic) | TikTok Video Comments (Total) - TikTok Comments (Paid) | Calculated |
Metric Name | Source Metric | Source |
LinkedIn Company Post Likes (Total) | LinkedIn Company Post Likes | Social |
LinkedIn Company Post Organic Likes (Organic) | LinkedIn Company Post Organic Likes | Social |
Linkedin Company Post Celebrate Reaction Count (Organic) | Linkedin Company Post Celebrate Reaction Count | Social |
LinkedIn Company Post Organic Comments (Organic) | LinkedIn Company Post Organic Comments | Social |
LinkedIn Company Post Comments (Total) | LinkedIn Company Post Comments | Social |
LinkedIn Video Unique Viewers (Total) | LinkedIn Video Unique Viewers | Social |
LinkedIn Video Total Watch Time (ms) (Organic) | LinkedIn Video Total Watch Time (ms) | Social |
Linkedin Company Post Likes and Reactions (Organic) | Linkedin Company Post Likes and Reactions | Social |
LinkedIn Company Post Clicks (Organic) | LinkedIn Company Post Clicks | Social |
LinkedIn Video Views (Total) | LinkedIn Video Views | Social |
LinkedIn Company Post Support Reaction Count (Organic) | LinkedIn Company Post Support Reaction Count | Social |
LinkedIn Company Post Love Reaction Count (Organic) | LinkedIn Company Post Love Reaction Count | Social |
LinkedIn Company Post Insightful Reaction Count (Organic) | LinkedIn Company Post Insightful Reaction Count | Social |
LinkedIn Company Post Unique Votes (Organic) | LinkedIn Company Post Unique Votes | Social |
LinkedIn Company Post Shares (Total) | LinkedIn Company Post Shares | Social |
LinkedIn Video Total Watch Time (Total) | LinkedIn Video Total Watch Time | Social |
LinkedIn Company Post Curious Reaction Count (Organic) | LinkedIn Company Post Curious Reaction Count | Social |
LinkedIn Company Post Impressions (Organic) | LinkedIn Company Post Impressions | Social |
Google Ads
Metric Name | Source Metric | Source |
Youtube Video Shares (Total) | Youtube Video Shares | Social Analytics |
Youtube Video Views (Total) | Youtube Video Views | Social Analytics |
YouTube Views (Paid) | YouTube Views | Social Analytics |
Youtube Views (Organic) | Youtube Video Views (Total) - YouTube Paid Views | Calculated |
Youtube Video Dislikes (Total) | Youtube Video Dislikes | Social Analytics |
Youtube Video Comments (Total) | Youtube Video Comments | Social Analytics |
Youtube Video Likes (Total) | Youtube Video Likes | Social Analytics |
Youtube Video Average View Percentage (Total) | Youtube Video Average View Percentage | Social Analytics |
Youtube Video Estimated Minutes Watched (Total) | Youtube Video Estimated Minutes Watched | Social Analytics |
Youtube Video Average View Duration (Total) | Youtube Video Average View Duration | Social Analytics |
Google Conversions (Paid) | Google Conversions | Paid |
Youtube Spend (Paid) | Spend | Paid |
Google Impressions (Paid) | "Impressions Channel - Youtube" | Paid |
Youtube Engagement (Total) | Youtube Video Shares (Total) + Youtube Video Comments (Total) + Youtube Video Likes (Total) | Calculated |
DV360
Metric Name | Source Metric | Source |
Spent (Paid) | Spent | Paid |
Impressions (Paid) | Impressions | Paid |
Clicks (Paid) | Clicks | Paid |
Google DV360 Post View Conversions (Paid) | Google DV360 Post View Conversions | Paid |
Google DV360 Post Click Conversions (Paid) | Google DV360 Post Click Conversions | Paid |
Google DV360 Total Conversions (Paid) | Google DV360 Total Conversions | Paid |
Google DV 360 Earned likes (Paid) | Google DV 360 Earned likes | Paid |
Google DV 360 Earned Shares (Paid) | Google DV 360 Earned Shares | Paid |
Google DV 360 Earned Subscribers (Paid) | Google DV 360 Earned Subscribers | Paid |
Google DV 360 Earned Views (Paid) | Google DV 360 Earned Views | Paid |
Youtube Video Views (Total) | Youtube Video Views | Social |
Youtube Paid Views (Paid) | Youtube Paid Views | Social |
Youtube Video Likes (Total) | Youtube Video Likes | Social |
Youtube Video Dislikes (Total) | Youtube Video Dislikes | Social |
Youtube Video Shares (Total) | Youtube Video Shares | Social |
Youtube Video Comments (Total) | Youtube Video Comments | Social |
Youtube Video Estimated Minutes Watched (Total) | Youtube Video Estimated Minutes Watched | Social |
Youtube Video Average View Percentage (Total) | Youtube Video Average View Percentage | Social |
Youtube Engagement (Total) | Youtube Video Shares (Total) + Youtube Video Comments (Total) + Youtube Video Likes (Total) | Calculated |