Competitor Visibility
Updated
Compare your brand’s AI visibility, sentiment, and representation against key competitors across major AI platforms. Understand how AI models perceive and position your brand relative to competitors, identify strengths and gaps in brand perception, track sentiment trends, and uncover opportunities to improve your competitive standing in AI-generated responses.
Business Use Cases
Benchmark your brand’s AI visibility and sentiment against key competitors to understand your relative position in AI-generated responses.
Identify areas where competitors are receiving more favorable mentions, stronger visibility, or more positive sentiments.
Monitor shifts in brand perception over time and assess the impact of marketing, PR, and product initiatives.
Uncover competitive strengths, weaknesses, and emerging trends that influence how AI platforms address your industry.
Inform brand strategy by understanding how AI models compare, recommend, and differentiate your brand from competitors.
Creating Competitor Visibility
The navigation steps are listed below:
Navigate to the LLM Insights and then click + Create Report.
Choose Competitor Visibility option from the Select Use Case menu and click Submit.
Navigate to Report Configuration section and configure competitor visibility report by filling in the reports:
Report Name: You can provide a meaningful report name.
Brand: Select an existing brand or create a brand by clicking + Brand.
Competitor Brand: Select an existing brand or create a brand by clicking + Brand.
Additional Context: You can offer more information to improve the comprehension of the LLM insights. Additional Context includes particular business goals, use cases, inquiries, or requirements that will direct the report. Please share the business context, objectives, or main areas of interest that you would like the report to emphasize. This information is utilized to influence the report's analysis and make the output more pertinent and actionable for your specific use case.
AI Tools: Select the AI tools from the drop-down. Prompts will be generated across selected AI tools only.
Report Refresh Frequency: Choose the frequency at which you would like your LLM Insights report to be updated. You can have the refresh frequency as daily, weekly or monthly.
End Date: You can auto-update the report on a regular frequency for selected duration of time.
Go to Advanced settings section:
Include branded prompts during prompt generation: You have the option to select branded prompts when generating prompts.
Brand and Domain: The chosen brand will be displayed automatically. Associate your brand domains with LLM Insights reports to improve brand visibility tracking, source attribution, and AI-driven competitor analysis across web properties.
Competitor Brand and Domain: The chosen competitor brand will be displayed automatically. Associate competitor domains with LLM Insights reports to improve brand visibility tracking, source attribution, and AI-driven competitor analysis across web properties.
Region: Add Region as an input in LLM Insights to analyze and compare brand and competitor visibility across geographic areas, with the flexibility to drill down from country to state and city-level insights.
Click Next.
Navigate to Prompt Pillars section where you can generate prompts for each pillar to observe how AI interprets these aspects for your brand. Choose from the available prompts, or click on + Prompt Pillars to create new ones. Click Save and Generate Prompts.
Note: You can safely close the window while prompts are being generated. The platform analyzes relevant web and social content based on your selected criteria and automatically creates prompts for your review.
After clicking on Save and Generate Prompts, you will be directed to the Prompts Review section, where the prompts displayed below will be included in your report unless you choose to deselect them. You can click on the Import option to import more prompts.
Click + Custom Prompts to add more prompts.
You can click Create Report.