Website Custom Reporting: Metrics, Dimensions, and Use Cases
Updated
This guide provides an overview of the Custom Reporting fields available for Website Surveys, including key Intercept Performance metrics and commonly used dimensions for filtering and analyzing survey performance. These fields help you measure the effectiveness of your intercepts, compare results across distributions and creatives, and uncover trends based on time periods and audience attributes. For accurate analysis, use rate-based metrics to compare performance across cohorts and count-based metrics to track overall survey volume and funnel progression.
Business Use Cases
Intercept funnel monitoring: Monitor triggered, engaged, abandoned, and completed actions to identify points where users drop off in the funnel.
Creative effectiveness analysis: Analyze the levels of engagement and completion among different creative types and their respective names.
Distribution benchmarking: Examine the distributions based on channel or name to identify the leading performers.
Time-based insights: Examine performance based on the time of day, day of the week, and month of the year.
User-level segmentation (where available): Identify the users or profiles that interact with intercepts.
Metrics and Dimensions
All rate metrics are percentages and typically use Intercept Triggered Count as the denominator.
Metrics (Intercept Performance)
Metric | Description | Possible values |
Intercept Triggered Count | Number of times an intercept was shown/triggered for recipients. | Integer ≥ 0 |
Intercept Engagement Count | Number of times users engaged with the intercept (opened/accepted prompt to proceed). | Integer ≥ 0 |
Intercept Engagement Rate | Engagement % out of total triggered. Formula: (Engagement Count / Triggered Count) × 100 | 0–100% |
Intercept Abandoned Count | Number of times users closed/dismissed the intercept (e.g., close icon / secondary action such as “No”). | Integer ≥ 0 |
Intercept Abandonment Rate | Abandonment % out of total triggered. Formula: (Abandoned Count / Triggered Count) × 100 | 0–100% |
Intercept Completed Count | Number of times the intercept was completed (completion event as defined in intercept flow). | Integer ≥ 0 |
Intercept Completed Rate | Completion % out of total triggered. Formula: (Completed Count / Triggered Count) × 100 | 0–100% |
Dimensions
Dimension | Description | Possible values (examples) |
Distribution Channel | Channel used to deliver/trigger the distribution. | Enumerated (e.g., In‑App, Website, …) |
Distribution Name | Name of the distribution in CFM. | Free-text (user-defined) |
Intercept Creative Name | Creative name for the intercept shown. | Free-text (user-defined) |
Intercept Creative Type | Creative format shown to the user. | Web: Popup, Positioned Popup & Feedback Button, Embedded In-App: Popup, Embedded & Rating Popover |
Intercept Page URL | The URL page on which the intercept was triggered | URL |
Intercept Engaged User | User/profile that engaged with the intercept. | User/profile identifier |
Intercept Activity Time | Timestamp when intercept is shown (intercept activity event time). | DateTime |
Response Time | Timestamp when the survey response is submitted. | DateTime |
Survey Open Time | Timestamp when the survey was opened (if tracked separately). | DateTime |
IP Address | IP captured during interaction (if available). | IPv4/IPv6 string |
Note:
Counts represent the total volume of survey activity for the selected filters and time period.
Rates represent normalized performance and are recommended for comparing results across different cohorts or audience segments.
If Intercept Triggered Count is 0, rate-based metrics may appear as 0, blank, or N/A, depending on the reporting configuration.
Intercept Page URL is primarily applicable to Website Distributions when the field is enabled.
Intercept Engaged User is intended for user-level analysis and segmentation and may be subject to privacy or access controls.