Audience Management
Target your ideal customers using custom, saved, lookalike audiences and first-party data for effective ad campaigns.

Articles

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Actions Avaialble in Audience Manager

Effectively manage your audience across different advertising channels using these actions in the Audience Manager.In the Audience Manager, there are several actions that you can take on audiences across your advertising channels and accounts, including sharing, cloning, deleting, and editing your e

Knowledge Base Article

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Getting Started

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Value Proposition for Audience Manager

As consumers evolve on their journey with your brand, you should be reaching them with personalized advertising messages all along the way. To do this effectively, you need to be able to integrate the various sources of customer data you have with social data in one place.This holistic view of your

Knowledge Base Article

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Getting Started

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Capabilities and Limitations of the Audience Manager

Retargeting custom audiences is an effective way of remarketing to keep your brands in front of bounced traffic after they leave your website. This will help you unlock the full potential of your advertising strategy by reaching the major chunk of users who do not convert right away. In this referen

Knowledge Base Article

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Troubleshooting & FAQs

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Audience Sharing Permissions

To ensure that new Users in your Sprinklr environment are set up with the appropriate Audience access and capabilities, you'll want to ensure they are granted the right permissions to view and take actions on Audiences within the Audience Manager, which ensures Governance.Audience Manager Permi

Knowledge Base Article

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Permissions

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What is the Audience Manager?

To deliver a great customer experience, advertisers need to understand their audience and personalize each interaction. We all know it can be tricky to unify the ever-expanding amount of customer touchpoints.Sprinklr Audience Manager helps build a holistic view of your customers by centralizing firs

Knowledge Base Article

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Getting Started

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Audience Manager FAQs

Why are Facebook Website Audiences and Engagement Audiences auto-imported as Custom Audiences in Sprinklr?Custom Audience is a broad category under which Facebook Website and Engagement Audiences fall. Hence, these are auto-imported as website and engagement audiences.

Knowledge Base Article

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Troubleshooting & FAQs

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