Sprinklr named a Leader in the IDC MarketScape: Worldwide Voice of the Customer Applications 2025-2026 Vendor Assessment
After a thorough evaluation of Sprinklr's strategies and capabilities, Sprinklr has been named a Leader in IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment (Doc #US53061225, December 2025).
What this IDC MarketScape says about Sprinklr
"Sprinklr's differentiated value lies in its ability to consolidate multiple tools and channels into a single, enterprise-grade platform, creating frictionless experiences for both customers and agents. Its platform supports marketing, customer service, social engagement, and customer experience teams, powering global brands across diverse industries to deliver measurable impact and build lasting loyalty."
IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year time frame. Supplier market share is represented by the size of the icons.