Sprinklr named a Leader in the 2024-2025 IDC MarketScape for Worldwide Social Marketing Software for Large Enterprises

What this IDC MarketScape report says about Sprinklr 

“Comprehensive unified platform for customer experience management across multiple digital channels, strong AI and machine learning capabilities for insights and automation, robust social media management features including content planning, publishing, and analytics, advanced social listening and sentiment analysis tools, integrated customer service features across multiple channels, and enterprise-grade security and compliance features” 

IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024-2025 Vendor Assessment 

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.