Webinar

Actions Powered by AI

Addressing consumer insights across company silos

As customers increasingly share information about themselves in social, messaging, and other public channels, they expect your brand to interact with them in an authentic, relevant, and personalized way. How can you harness customer data, collaborate across your customer-facing functions, and be human at scale?

Join this webinar to learn why Artificial Intelligence is the key to closing the gap between traditional customer engagement & modern customer expectations. Paul Herman,  VP Customer Engagement & Marketing Intelligence from Sprinklr, will share:

• 3 case studies from leading global brands

• How to understand the context for content, and collaborate across departments via workflows

• How to turn conversations into commerce opportunities

• Why data, automation, and a unified customer experience management platform are the keys to evolving your business

Originally presented at Digital Marketing Summit 2021 Korea.

Speaker

Paul Herman

VP, Customer Engagement

Sprinklr

Paul has over 25 years of global experience helping companies drive innovation and implement significant change through digital products and services. In addition to holding a number of leadership roles at Nike, he’s also worked as a VP of marketing and solutions at Learning.com, and led corporate strategy, business leadership, and marketing activities at Xerox.