On-Demand Webinar

IDC MarketScape: What Sets Social Marketing Leaders Apart

Join Gerry Murray, Marketing and Sales Technology Research Director at IDC, for an exclusive deep dive into how social media and generative AI are transforming enterprise go-to-market strategies. Discover how Gen AI and LLMs are reshaping buyer behavior, and why Sprinklr’s Unified Platform is leading the charge in delivering scalable, AI-powered customer experiences. 

This session also unpacks key insights from the IDC MarketScape 2024 report on Social Marketing Platforms for Large Enterprises, where Sprinklr was named a category leader. Learn what this recognition means for the future of digital marketing—and how your organization can stay ahead of the curve in an era of AI-driven discovery and decision-making. 

Key Takeaways: 

• How Gen AI and LLMs are transforming buyer discovery, product evaluation, and purchase behavior. 

• What the IDC MarketScape 2024 reveals about the evolving social marketing landscape—and why Sprinklr leads the pack. 

• How Sprinklr’s Unified Platform enables scalable, AI-powered customer experiences across marketing, care, and engagement. 

• What marketing and CX leaders must do now to future-proof their digital presence in a world of zero-click journeys and agent-driven commerce. 

Speakers

Gerry Murray

Marketing and Sales, Technology Research Director

IDC

Nathan Bennett

Director, Content Studio

Sprinklr

Drew Tambling

AVP - Analyst Relations & Market Intelligence

Sprinklr