Join Gerry Murray, Marketing and Sales Technology Research Director at IDC, for an exclusive deep dive into how social media and generative AI are transforming enterprise go-to-market strategies. Discover how Gen AI and LLMs are reshaping buyer behavior, and why Sprinklr’s Unified Platform is leading the charge in delivering scalable, AI-powered customer experiences. 

This session also unpacks key insights from the IDC MarketScape 2024 report on Social Marketing Platforms for Large Enterprises, where Sprinklr was named a category leader. Learn what this recognition means for the future of digital marketing—and how your organization can stay ahead of the curve in an era of AI-driven discovery and decision-making. 

Key Takeaways: 

• How Gen AI and LLMs are transforming buyer discovery, product evaluation, and purchase behavior. 
• What the IDC MarketScape 2024 reveals about the evolving social marketing landscape—and why Sprinklr leads the pack. 
• How Sprinklr’s Unified Platform enables scalable, AI-powered customer experiences across marketing, care, and engagement. 
• What marketing and CX leaders must do now to future-proof their digital presence in a world of zero-click journeys and agent-driven commerce.