Customer care on social media has been quite a journey. From being used as a platform to escalate issues publicly, customers have now made social media a preferred medium of reaching out to brands to resolve their issues. So much so, that according to McKinsey’s research, customers are likely to spend 20 to 40 more with companies that offer support on social media channels. 

With Generative AI (Gen AI), the opportunity to enhance customer care is boundless – from listening on social channels, to auto summarization and personalizing interactions, there is immense potential for Gen AI to impact every touchpoint of a customer journey. 

Join the conversation with our in-house expert, Angie Elopre and Simon Kriss from Auscontact, who will explore the possibilities Gen AI has opened up in social customer care. 

In this webinar, you will explore: 

• The three-pillar approach to making customer care efficient and the role Gen AI plays in each of the pillars 
• How Gen AI can resolve the challenges customers face in interacting with brands on social media  
• How to evaluate Gen AI bots to ensure they are efficient and effective