Integrate Adobe Customer Journey Analytics (CJA) with Sprinklr
Updated
The Sprinklr and Adobe Customer Journey Analytics (CJA) integration connects Adobe CJA reporting and analytics consumption directly within Sprinklr. This enables organizations to link social engagement with downstream business outcomes. By combining organic and paid social signals with Adobe CJA, teams gain a holistic view of the customer journey and can measure the true impact of social on conversions, revenue, and lifetime value.
Adobe Customer Journey Analytics (CJA) is Adobe’s enterprise analytics solution that unifies and analyzes customer data across all channels to provide visibility into the entire journey, not just isolated clicks or conversions.
Note: To integrate Adobe CJA with Sprinklr, contact your Success Manager and Sprinklr Support at tickets@sprinklr.com.
Key Features
Unified Social Performance Reporting: Customers can view Adobe CJA reporting insights alongside Sprinklr‑managed social entities. This provides a centralized reporting experience, reduces context switching between platforms, and improves campaign visibility.
Campaign Performance Analysis: Marketing teams can analyze campaign performance using CJA metrics mapped against social ads, organic posts, and social accounts. This enables better understanding of social contribution, improved campaign measurement, and cross‑channel visibility.
Flexible Reporting Configuration: Users can dynamically select dimensions, metrics, reports, and time ranges without requiring engineering intervention. This supports self‑serve analytics, faster reporting workflows, and increased operational flexibility.
Cross‑Source Aggregated Reporting: CJA Data Views can aggregate multiple data sources, allowing customers to analyze social performance in conjunction with broader customer journey datasets. This results in unified customer journey visibility, better attribution understanding, and stronger decision‑making support.
Key Benefits
Unified Social and Journey Analytics: Connects social data from Sprinklr with Adobe Customer Journey Analytics. This gives teams a complete view of how social activity contributes to the overall customer journey, rather than analyzing channels separately.
Cross‑Platform Marketing Intelligence: Combines insights across multiple platforms and channels into one reporting framework. Marketers can see how campaigns perform across social, web, and other customer touchpoints together.
Reduced Reporting Fragmentation: Consolidates reporting into a single environment. Teams no longer need to switch between different tools or dashboards, making analysis faster and more consistent.
Better Strategic Decision‑Making: Provides unified, attribution‑aware insights that help leadership allocate budgets, plan campaigns, and make long‑term decisions with confidence.
Prerequisites
Paid Integration Subscription: Ensure that you are subscribed to the Adobe CJA integration by contacting your Success Manager or Sprinklr Support at tickets@sprinklr.com.
Integrated Applications Permission: Verify that you have access to the Integrated Applications permission in Sprinklr.
Sprinklr Marketplace Access: Confirm that you can access the Sprinklr Marketplace to install and configure the Adobe CJA app.
Data View Configuration in Adobe CJA: Set up data views within Adobe Customer Journey Analytics. This includes defining dimensions, metrics, and attribution models so that Sprinklr data can be interpreted correctly in CJA.
Adobe CJA Permissions: You need the following permissions in Adobe to perform the integration: openid, AdobeID, read_organizations, additional_info.projectedProductContext, session.
Installation Steps
To install Adobe CJA from Sprinklr Marketplace, follow these steps:
1. Click the New Page (+) icon to open the Launchpad.
2. Under Platform Modules > Integrate, click All Marketplace.
3. Search for Customer Journey Analytics. On the application card, click Install.
4. On the Install Adobe CJA window, enter the following details:
Field | Description |
App Name | Enter a unique name for the app. |
Description (Optional) | Enter a brief description that tells users what the app does. |
5. Click Next.
6. Click Add User.
7. In the Client Details window, enter the following details:
Field Name | Description | Required/Optional |
Display Name | The name shown in the integration. Helps identify the configuration. | Required |
Client ID | Unique identifier provided by Adobe CJA. This is used to authenticate API requests. | Required |
Client Secret | Secret key paired with the Client ID. Ensures secure communication with the API. | Required |
IMS Org ID | Your Adobe Organization ID. You can find this in Adobe Admin Console. | Required |
Sandbox Name | The Adobe Experience Platform sandbox to connect to. | Optional |
The app is installed. You are redirected to the app configuration page where you can view Adobe CJA app details, configure data views, and manage visibility.
Manage and Configure Adobe CJA App
On the Adobe CJA app configuration page, you will see the following tabs:
Adobe CJA Details
Data View Configuration
Manage Visibility
Adobe CJA Details
This screen shows the application details.
Field | Description |
App Name | Unique identifier for the Adobe CJA app instance. |
Description | Text description of the app instance, often mirroring the app name or purpose. |
Installed On | Date when the app was installed in the environment. |
Installed By | User or admin who performed the installation. |
Data View Configuration
Configure the Adobe CJA data view. For details, see the Configure Data View section.
Manage Visibility
Use this screen to control who can access the application. Visibility can be configured at different levels to ensure the right users and teams have access.
Option | Description |
Workspaces | Share the application across one or more workspaces. All users within those workspaces will be able to access and use the application. |
User Groups | Grant access to specific user groups. Useful when visibility should be restricted to a defined set of users with similar roles or responsibilities. |
Individual Users | Assign visibility to specific users. Ensures only selected individuals can view or interact with the application. |
Configure Data View
After the app is installed, the data views that you have configured in Adobe CJA are automatically fetched into Sprinklr. These views are displayed in the Data View Configuration tab, where you can review and manage them.
To configure a data view:
1. Click the Configure icon beside the data view that you want to configure:
2. On the Configuration screen, you can configure the following:
Dimensions: Descriptive fields that classify data, such as Product Name or Page Name. They provide context about an event or record by attaching attributes.
Ad Parameters: Values passed through ads or posts (often via URL query strings) that are mapped into Adobe CJA dimensions.
Metrics: Measurable values that quantify actions or outcomes, such as Quantity, Sessions, or Events. Metrics are used to calculate totals, averages, and other performance indicators.
Configure Dimensions
The dimensions are fetched directly from the Adobe CJA schema. The dropdown is populated dynamically at runtime and always reflects the latest schema.
For each dimension, the following fields can be configured:
Field | Description |
Parameter | Each parameter listed in the dropdown represents a dimension (like Product Name, Page Name, ECID). These are descriptive fields used to classify and organize data in reporting. |
Name | Display name of the dimension as shown in reporting. |
Data Type | Type of data stored. Supported Data Types: String, Numeric, Time Difference |
Description | Short explanation of the dimension’s purpose or usage. |
Configure Ad Parameters
Ad parameters are values passed in the ad/post URL that Sprinklr captures and maps into Adobe CJA dimensions.
1. Click Add Ad Parameter.
2. Select an ad parameter from the dropdown.
This lists the dimensions added in the Dimensions section.
3. For each ad parameter, configure the following:
Field | Description |
Condition Type | The condition used for comparison. Supported options: Starts With, Containing, Priority, URL Parameter. |
Description | Add a description for the ad parameter to clarify its purpose. |
Configure Metrics
Metrics are measurable values that quantify user actions or system events. Metrics provide counts, totals, or durations that can be aggregated in reports.
1. Click Add Metric.
2. For each metric, you can configure the following:
Field | Description |
Parameter | Identifier used to map the metric within the Data View. |
Name | Display name of the metric as shown in reporting. |
Data Type | Type of data stored. Supported Data Types: String, Numeric, Time Difference, Currency |
Description | Short explanation of the metric’s purpose or usage. |
Access Reporting
You can visualize the dimensions, ad parameters, and metrics from Adobe Customer Journey Analytics directly in Sprinklr Care Reporting by creating a report.
To create a report, follow the steps in Widget Configuration.
While configuring the widget, consider the following points:
In the Data Source drop-down, select Social Analytics.
In the What would you like to plot on your widget section, click Bulk add Metrics/Dimensions. In the Select all Metrics and Dimensions window, expand Third Party Integration Analytics.
Click Adobe Customer Journey Analytics Report to view the configured dimensions and metrics. Select the dimensions and metrics you want to include and plot them in the widget to generate your report.
From the Category dropdown, you can also select Custom Metrics and Custom Dimensions to ensure all relevant fields are available for selection.
The plotted report appears as shown below:
