The Reddit Brand Awareness objective combines the existing Brand Awareness & Reach (BA&R) and Video Views objectives into a single objective. When you select Brand Awareness, the optimization goal selected at the ad-group level determines whether Sprinklr applies the existing BA&R workflow or the existing Video Views workflow. The legacy BA&R and Video Views objectives remain available for campaign creation.

To create a Reddit Brand Awareness campaign, select the Brand Awareness objective, configure the target audience, choose an optimization goal, and then complete the remaining campaign setup using the workflow associated with the selected optimization goal.

Create a Reddit Brand Awareness campaign

Complete the following main steps:

1. Select the Brand Awareness objective.

2. Configure the target audience.

3. Configure the optimization goal.

4. Add creatives and publish the campaign.

Select the Brand Awareness objective

1. Click the New Tab icon. Under Sprinklr Marketing (Ads), click Ads Composer within Execute.

2. Select the Reddit ad account that you want to use.

3. Enter the campaign name or select Use a Naming Convention to use a predefined naming convention.

4. Under Select Objective for your Paid Initiative, select Brand Awareness.

5. Complete the remaining campaign details, and then click Next. The Target Audience tab opens.

For more information about selecting a Reddit ad account and completing the standard campaign details, see Compose Reddit Ads using Ad Composer.

Configure the target audience

1. Select an existing target audience or create a new target audience.

2. Configure the audience settings required for your campaign.

3. Save the target audience, and then click Next. The Budget & Schedule tab opens.

Configure the optimization goal

1. On Budget & Schedule, configure the required budget, schedule, placements, bidding settings, and optimization goal.

2. Under Optimization Goal, select one of the following options.

   Optimization goal	Purpose	Applied workflow	Creative requirements
   No optimization goal selected	Maximizes ad visibility and reach.	Uses the existing Brand Awareness & Reach (BA&R) workflow.	Uses CPM bidding and supports standard and video creatives.
   Video Views 6s	Maximizes six-second video views.	Uses the existing Video Views workflow.	Requires video creatives. Each ad must contain at least one video creative.

   Important: All ad groups in a Brand Awareness campaign must use the same optimization goal. Mixing optimization goals within the same campaign is not supported.

3. Complete the remaining budget, schedule, placement, and delivery settings.

4. 4.Click Next. The Creatives tab opens.

Add creatives and publish the campaign

1. Add or select a creative supported by the selected optimization goal.

   Note: If you selected Video Views 6s, each ad must contain at least one video creative. Sprinklr validates this requirement before publishing.

2. Complete the required creative settings and click Save.

3. Continue to Review and Publish, and verify that:

   • The campaign objective is Brand Awareness.

   • The intended optimization goal is selected.

   • All ad groups use the same optimization goal.

4. Resolve any validation errors and select Publish, Publish as Paused, Send for Approval, or Save as Draft.

For information about configuring Reddit creatives, reviewing the campaign, and selecting a publishing option, see Compose Reddit Ads using Ad Composer.