Reddit R/Max Campaigns are Reddit's AI-powered automated campaign type. R/Max automatically optimizes budget allocation, audience expansion, bidding, placements, and creative delivery while reducing manual campaign configuration.

In Sprinklr, R/Max is available as a dedicated Reddit campaign type. When you select R/Max, Sprinklr automatically applies Reddit's required automation settings and restricts unsupported configurations to help ensure compliance with Reddit's R/Max requirements.

Before You Begin

Before creating a Reddit R/Max campaign, ensure that you meet the following requirements.

Create a Reddit R/Max Campaign

To create and publish a Reddit R/Max campaign, complete the following steps:

1. Configure Paid Initiative Details.

2. Configure the Target Audience.

3. Configure Budget and Schedule.

4. Create an R/Max Ad.

5. Review and publish the campaign.

Configure Paid Initiative Details

1. Navigate to Advertising > Ads Composer.

2. Select the Reddit ad account that you want to use.

3. Under Select Objective for your Paid Initiative, select one of the following objectives:

   • Reddit Traffic

   • Reddit Conversions

   • Reddit App Installs (available only for supported ad accounts)

4. Enable R/Max Campaign.

5. Enter the required Paid Initiative details, including:

   • Paid Initiative Name

   • Special Ad Categories, if applicable

   • Any other required fields displayed for the selected objective

6. Click Next. The Target Audience tab opens, and Sprinklr configures the campaign as an R/Max campaign.

Configure the Target Audience

1. Create a new target audience or select an existing target audience.

2. If you select an existing audience, choose from the audiences displayed by Sprinklr. Sprinklr displays only audiences that have Automated Targeting enabled.

3. If you create a new audience within the R/Max workflow, Sprinklr automatically enables Automated Targeting for that audience.

4. Add one or more audience signals:

   • Community

   • Interests

   • Keywords

5. Configure audience controls, including Locations, Audience exclusions, and Community exclusions, if required.

6. Click Save Target Audience and save the audience.

7. Click Next. The audience is saved with Automated Targeting enabled, and the Budget & Schedule tab opens.

Configure Budget and Schedule

1. Review the automatically enabled Campaign Budget Optimization setting.

   

2. Configure the required budget settings.

3. Under Bid Strategy, select one of the following:

   • Lowest Cost

   • Cost Cap

4. If you select Cost Cap, enter the required CPC cap.

5. Review the placement configuration. Feed and Conversations placements are selected automatically.

6. Click Next. The Creatives tab opens with the R/Max creative workflow.

Create an R/Max Ad

1. In the Creatives tab, click Add another creative.

2. In the Select Creatives window, click Add New Creative to add a new creative.

3. Verify that R/Max Ad is selected as the Post Type.

4. Add headlines.

5. Add images and videos.

6. Enter the Website URL.

7. Add thumbnail assets, if required.

8. Add Call to Action (CTA) options.

9. Review the asset counters displayed in the creative builder.

10. Review the dynamic creative previews.

11. Click Save. The R/Max Ad is created and available for review.

Creative Requirements

Sprinklr displays readiness counters that help you track completion requirements, including the number of headlines, images, videos, and media assets added.

Review the dynamic creative previews to see how different combinations of headlines, images, videos, thumbnails, and CTAs may appear when Reddit assembles creative variations.

Review and Publish

1. Review the campaign configuration and verify that:

   • R/Max Campaign is selected.

   • A supported objective is selected.

   • Automated Targeting is enabled.

   • Campaign Budget Optimization (CBO) is enabled.

   • Feed and Conversations placements are applied.

   • The campaign contains at least three headlines and two media assets.

2. Resolve any validation warnings.

3. Click the appropriate publishing option.

4. Complete the publishing process.