Capabilities and Limitations for Major Social Channels
Updated
Below is detailed summary of Sprinklr's supported capabilities and functionality by different social channels.
Facebook
Feature | Action | Desktop | Mobile | Notes |
General Capabilities | ||||
Page (Global / Local) | Authenticate | Yes | No | |
URL to native account page | Authenticate | Yes | No | |
Business Manager Account | Authenticate | Yes | No | |
Profile Image | Update | No | No | |
Cover image | Update | Yes | Yes | |
Page info (description, website) | Update | No | No | |
Events | Create / Manage | No | No | |
Users | Block | No | No | |
Album | Create / Manage | No | No | |
Posts and permalinks for published posts | Store | Yes | Yes | |
Mute user story for specific time | Mute | No | No | |
Audience profiles | Export | Yes | No | Upto 10k limit. |
Company overview | View | Yes | Yes | |
About Us info | View | Yes | No | |
Page ID | View | Yes | Yes | |
Permalinks to Private Messages and Public Recommendations | View | No | No | |
Publishing Capabilities | ||||
Text post | Plan / Publish / Report | Yes | Yes | |
Photo post | Plan / Publish / Report / Delete | Yes | Yes | Facebook will automatically resize photos larger than 2048 x 1280 to this size. |
Video post | Plan / Publish / Report / Delete | Yes | Yes | |
Link post | Plan / Publish / Report | Yes | Yes | |
Multi photo post | Plan / Publish / Report / Delete | Yes | Yes | |
Carousel post | Plan / Publish / Report / Delete | No | No | Facebook has deprecated carousel posts, hence it has been removed on Sprinklr. |
Video and carousel post | Plan / Publish / Report / Delete | No | No | Facebook has deprecated carousel posts, hence it has been removed on Sprinklr. |
Live Video post | Plan / Publish / Report / Delete | Yes | No | |
Album post | Plan / Publish / Report | Yes | Yes | |
Mood post | Plan / Publish / Report | No | No | |
Story post | Plan / Publish / Report | Yes | Yes | |
Live Video post | Plan / Publish / Report | Yes | No | |
Facebook Reels | Plan / Publish / Report | Yes | Yes | |
Add alt text to image | Add | Yes | Yes | |
Polls, canvas, milestones, slideshows, notes, stickers | Publish | No | No | |
GIFs | Publish | Yes | Yes | |
Live Photo (Apple Device) | Publish | No | No | |
Live Video Shopping | Publish | Yes | No | |
Tag profiles, location, events, products | Tag | No | No | |
Tag pages in post | Tag | Yes | Yes | |
Tag pages in photo | Tag | No | No | |
Collab Facebook Reels | Publish / Fetch | No | No | |
Tags/Custom Labels available in Creator Studio while uploading a video | Tag | Yes | No | |
Option to 'Stop News Feed Distribution' at a set time while publishing | Control | No | No | |
Add Ad breaks to videos while publishing | Publish | No | No | |
Publishing to multiple accounts simultaneously | Publish / Plan | Yes | Yes | |
Targeting organic posts while publishing | Target | Yes | Yes | Post only shows up to those who satisfy targeting criteria |
Gating / Restricting posts while publishing | Target | Yes | Yes | Post only shows up to those who satisfy gating criteria |
Tag hashtags | Tag | Yes | Yes | |
Edit a Published Post | Yes | Yes | ||
Change background color | No | No | ||
Change text color | No | No | ||
Engaging Capabilities | ||||
Like a comment, post | Engage | Yes | Yes | |
Comment / reply | Publish | Yes | Yes | |
Delete comments and replies | Delete | Yes | Yes | |
Delete a post | Delete | Yes | Yes | |
Posts / comments | Add reminder, suggest, email, forward, send SMS | Yes | Yes | |
React to a post in engagement | Engage | No | No | |
Hide a comment, post | Like / Hide | Yes | Hiding posts is supported | |
Unlike photo, video or album post | Unlike | Yes | Yes | |
Recommendations | Respond | Yes | No | |
External mentions | View | Yes | Yes | |
Live Video engagement | Engage | No | No | Note, however, that comments made by a page added in Sprinklr can be fetched |
Users' current location, time zone, employment history and all links posted by user | View | No | No | |
User info for those users who have interacted with the page | View | Yes | For Sprinklr Mobile App only Full Name and User ID is visible. | Includes Full Name, User ID, About Me, Age Range, Bio, Birthday, Local Currency, Primary email address, hometown, languages spoken, profile links |
Comments and posts made on events | View | No | No | |
Attendees and declines on an event | View | No | No | |
Shared Photo Post | View | Yes | Yes | |
Shared Album Post | View | Yes | Yes | |
All photos a page is tagged in | View | No | No | |
All videos a page is tagged in | View | No | No | |
Ratings | View | No | No | |
Pin post or first comment | Pin | No | No | |
Dark posts | Delete | Yes | Yes | |
Other pages' or user's post within a fan post | Share | Yes | Yes | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Text post | Report | Yes | Yes | |
Photo post | Report | Yes | Yes | |
Video post | Report | Yes | Yes | |
Link post | Report | Yes | Yes | |
Multi photo post | Report | Yes | Yes | |
Carousel post | Report | Yes | Yes | |
Video and carousel post | Report | Yes | Yes | |
Live Video post | Report | Yes | Yes | |
Likes and reactions on posts | Report | Yes | Yes | |
Comments, shares and reach on posts | Report | Yes | Yes | |
Clicks | Report | Yes | Yes | |
Stories | Report | No | No | |
Reels | Report | Yes | Yes | |
Check-ins made at a certain location | Report | No | No | |
Check more Facebook Capabilities and Limitations.
X
Feature | Action | Desktop | Mobile | Notes |
Twitter Handle | ||||
General Capabilities | ||||
Business Profile / Account | Authenticate | Yes | No | |
Cover photo | Edit | Yes | No | |
Profile image, account settings | Edit | No | No | |
Audience profile information | View | Yes | Yes | Ability to see the user IDs for followers and following Twitter handles of the brand account. Can also view recent tweets. |
Perform basic search | View | Yes | Yes | |
Device a tweet was sent from | View | No | No | |
Protected tweets | View | No | No | |
Custom character count | Set | Yes | No | By default, the character limit is 280 characters. |
Long tweet | Set | Yes | No | This can allow maximum character limit to be set to 10k. Backend support needed to enable. |
Link Spotlight CTA button for Professional Account Profiles | Manage | No | No | |
Follower count | View | Yes | No | |
Deleted tweet indicator | View | No | No | |
Publishing Capabilities | ||||
Text | Tweet | Yes | Yes | Up to 280 characters allowed |
Photo | Tweet | Yes | Yes | No more than 4 images in a tweet, with file size of each being less than 5 MB. BMP and TIFF files are not supported |
Video | Tweet | Yes | Yes | Maximum duration = 140 seconds. Max Frame Rate = 40 FPS. File size < 512 MB. Aspect ratios: Landscape and Portrait: 16: 9. Square: 1:1. MP4 and MOV format supported Only one video can be uploaded in a tweet. |
GIF | Tweet | Yes | Yes | Maximum allowed size - 15 MB. Resolution of <= 1280 x 1080 (width x height) |
Multi photo | Tweet | Yes | Yes | |
Twitter Cards | Tweet | Yes | No | For cards, the image must be less than or equal to 1 MB. The image must be at least 800px wide. Image must be at least 320px tall, and aspect ratio of either 5:2 or 1.91:1. |
URL | Tweet | Yes | Yes | URL counts to 23 characters of permissible limit, irrespective of URL length. |
Polls | Tweet | No | No | |
Live video | Tweet | No | No | |
Conversation Controls | Manage | Yes | Yes | |
Conversation Controls | Manage | Yes | Yes | |
Video thumbnail | Select | Yes | Yes | |
Video caption | Add | Yes | No | |
Tweet | Schedule / Delete | Yes | Yes | Daily limit of 2400 tweets. |
Tag users in photos | Tag | No | No | |
Threads | Publish | Yes | Yes | Upto 25 tweets can be tweeted as part of a thread |
Tweets | Hide | No | No | |
Tweets Replies | Hide | Yes | No | |
Direct messages | Publish / Delete | No | No | Text and photo media type are supported. *Note that Direct Messages are only deleted from the interface of the sender. Other members of the conversation i.e., the receiver can still view the Direct Messages. |
Voice tweets | Publish | No | No | |
Tweet to multiple accounts | Schedule | No | No | |
Spaces | Publish | No | No | |
Moments | Publish | No | No | |
Twitter Spotlight Ads | Publish / Plan | No | No | |
Mixed media | Publish / Plan | No | No | |
Tweet | Edit | No | No | |
Engaging Capabilities | ||||
Like / Unlike / Reply / Reply All | Engage | Yes | Yes | Can be performed on tweets, retweets, and replies. Daily limit of 1000 DMs. Shorten links to Direct Messages without getting flagged as malware |
Retweet | Engage | Yes | Yes | |
Direct message on a tweet | Engage | Yes | Yes | |
Editable Retweet | Engage / Publish | Yes | Yes | |
Delete sent tweets | Delete | Yes | Yes | |
Delete a post | Delete | Yes | Yes | |
Hide replies | Engage | Yes | No | |
Twitter profile | Follow / Unfollow | Yes | No | |
Enable direct message | Engage | Yes | Yes | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Likes, reach and impressions | Report | Yes | Yes | |
Breakdown of reactions by type in third pane | Report | Yes | No | |
Tweet view count | Report | No | No | Still a test feature on native |
Check more X Capabilities and Limitations.
Feature | Action | Desktop | Mobile | Notes |
Instagram Business Account | ||||
General Capabilities | ||||
Business Profile / Account | Authenticate | Yes | No | |
Instagram post | Preview | Yes | Yes | |
Feed on Editorial Calendar | Preview | Yes | Yes | |
Comments, media, story and captions where brand handle is tagged | View | Yes | Yes | Mentions from private account cannot be picked up. No support for permalink. |
Identify IG Branded Content | View | No | No | |
Track re-posts from 3rd party apps | View | No | No | |
Users | Block | No | No | |
Publishing Capabilities | ||||
Video, Reels | Publish / Plan | Yes | Yes | |
Add location to Reels | Publish / Plan | Yes | Yes | |
Automate comment discovery | Engage | Yes | Yes | |
Photo(s), Carousel | Publish / Plan | Yes | Yes | Upto 10 photos, videos. GIFs can also be used. The photo's aspect ratio is between 1.91:1 and 4:5. |
SRT captions for video | Add | No | No | |
Story | Publish | Yes | Yes | We support both direct and mobile publishing flows for IG stories |
Card templates to showcase product | Publish | Yes | No | |
Instagram Live | Publish | No | No | |
Story Highlights | Publish | No | No | |
Story stickers, GIFs, location, hashtags, music | Publish | No | No | |
Story | Publish | Yes | Yes | |
Swipe up link in stories | Add | No | No | |
Stories where you have shared a post published by other account | Publish | No | No | |
Auto-posting for stories | Publish | No | No | |
Collab posts | Publish | No | No | |
Tag accounts while publishing reels | Tag | Yes | No | Max 20 accounts can be tagged. |
Tag accounts while publishing photos | Tag | Yes | Yes | Max 20 accounts can be tagged. Only business accounts, public profiles, and own followers can be tagged. |
Custom thumbnail for reels | Select | Yes | Yes | |
Custom thumbnail for videos | Select | Yes* | | "You are required to select a thumbnail from video frames only. If the thumbnail is not selected from the video frame you will receive a warning and no custom thumbnail will be added to the video post. For more information, see Publish Video on Instagram." |
Caption to a post | Add | Yes | Yes | |
Location to a post | Tag | Yes | Yes | |
Adding post to Sprinklr Link in Bio | Publish | Yes | Yes | Post can also be added directly to Link in Bio without posting on account feed. |
Publishing to multiple accounts simultaneously | Publish / Plan | Yes | Yes | |
Adding Alt text to a post | Add | No | No | |
Publish Branded content posts (eg: marking a post as "paid partnership") | Publish | No | No | |
Add multiple links in account bio | Publish | No | No | This is being tested by the Instagram team natively since October 2021. Feature is not yet rolled out to native. |
Engaging Capabilities | ||||
Follow user | Engage | No | No | |
Like a comment | Engage | No | No | |
Pin a comment | Engage | No | No | |
Comment / reply | Publish | Yes | Yes | |
Delete comments and replies | Delete | Yes | Yes | |
Delete a post | Delete | No | No | |
Commenting on photos in which brand was tagged | Engage | No | No | |
Instagram Checkout | Engage | No | No | |
Tagged photo / video | Like / Hide | No | No | |
Direct messages | Engage / View | Yes | Yes | |
Enable/disable comments for posts/ads | Engage | No | No | |
Mute user story | Engage | No | No | |
Story mentions | Engage | Yes | Yes | |
Send private replies | Engage | Yes | Yes | Reply to comments with a single message |
Configure Icebreakers that allow customers to engage with your brands via DM | Engage | Yes | No | |
Send animated GIFs on messaging | Engage | No | No | |
Send surveys via public conversations | Engage | No | No | |
Group conversations | Engage | No | No | |
Manage and automate conversations | Engage | Yes | No | Control transfer protocol process through Rule Engine. |
Collect user emails | Engage | Yes | Yes | |
Archive posts | Archive | No | No | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
IG Story Data | Report | Yes | Yes | Data is available only for 24 hours, even if the story is saved as a highlight |
Reels, Posts | Report | Yes | Yes | |
Story polls, likes and shares | Report | No | No | |
Android/iOS breakdown | Report | No | No | |
Metrics such as views, saves, engagement, etc for boosted, paid posts | Report | No | No | We can only show organic data |
Instagram Subscriptions (available in US only) | Report | No | No | |
Reporting on shares | Report | No | No | |
Likes on comments | Report | No | No | |
Shares on stories & posts | Report | No | No | Shares is only available for reels. |
Clickthroughs on IG posts with shoppable product tags | Report | No | No | |
Instagram Collaboration Invite | Accept/Reject | Yes | Brands can now accept or decline Instagram Collaboration invites directly from Sprinklr, eliminating the need to switch to the native Instagram app. Collaboration invites are available in the Instagram Tagged Media stream within Engagement, allowing users to review and manage them seamlessly from a single interface. | |
Check more Instagram Capabilities and Limitations.
Feature | Action | Desktop | Mobile | Notes |
LinkedIn Company and Showcase Pages | ||||
General Capabilities | ||||
Company Page | Authenticate | Yes | No | |
Showcase Page | Authenticate | Yes | No | |
Manage Job Postings | Preview | No | No | |
Page update | Delete / Edit | No | No | |
Job Posting | Manage | No | No | |
Products | Manage | No | No | |
Groups | Manage | No | No | |
Company Status Mention and Status Share | View | Yes | No | |
Natively published content | Auto import | Yes | Yes | Only possible for posts published in last 6 months |
Permalink for pages | Create | No | No | |
Publishing Capabilities | ||||
Text - Page Update | Publish | Yes | Yes | |
Photo - Page Update | Publish | Yes | Yes | |
Video - Page Update | Publish | Yes | Yes | Title - Max characters upto 400. Video upto 30 mins. |
Multi photo - Page Update | Publish | Yes | Yes | Upto 9 images |
Add alt text to a photo post | Add | Yes | Yes | |
Video link - Page Update | Publish | Yes | Yes | |
Documents - Page Update | Publish | No | No | Documents include PDFs, presentations, etc |
Polls | Publish | Yes | No | |
Location, LinkedIn event, longform articles, hyperlinked images | Publish | No | No | |
LinkedIn Live Video | Publish | No | No | |
Website cards for organic posts containing URLs | Update | No | No | |
Custom thumbnail to LinkedIn text posts | Upload / Select | Yes | No | |
Kudos/Team moment | Publish | No | No | |
SRT captions to video posts | Add | Yes | No | |
Custom thumbnail for LinkedIn video posts | Select | Yes | No | |
Organic Carousel post | Publish | No | No | |
@mention / tag a company page or profile in a post | Tag | Yes | Yes | You can only mention those LinkedIn Profiles which have prior interaction in Sprinklr. |
@mention / tag a profile in an image | Tag | No | No | |
Updates with precise time zone and hour | Schedule | Yes | Schedule by time* | * You can schedule by selecting a time but not change the timezone |
@mention / tag profile in comment reply | Tag | Yes | No | |
Targeting Capabilities | ||||
Target by Company followers | Target | No | No | |
Target post | Target | Yes | No | |
Display new audience size as targeting is refined | View | Yes | No | |
Name and save targeting | Manage | Yes | No | |
View audience expansion and segmentation | View | Yes | No | |
Target by language, location, company, job title, school, the field of study, degree, skills, group, age, and gender | Target | Yes | Yes | |
Utilize placement targeting by desktop, tablet, and mobile | Manage | Yes | No | |
Engaging Capabilities | ||||
InMail | Monitor, Send, Reply | No | No | |
Like a comment or share | Engage | Yes | Yes | |
Comment / reply | Publish | Yes | Yes | Character limit of 3000. Character Limit for Posts in Quick Publisher, and Comments & Replies in the Engagement Dashboards |
Delete like on comments or shares | Delete | Yes | Yes | |
Video posts | Engage | Yes | Yes | Both natively published and published from Sprinklr can be engaged |
Page comment | Edit | No | No | |
LinkedIn Event | Engage | No | No | |
Comments on sponsored (dark) posts | Engage | Yes | No | |
Post | Edit | Yes | No | LinkedIn only supports a change in the message text. No media or link preview can be changed due to API Limitations. |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Metrics such as likes, shares, comments etc for both Showcase and Company pages | Report | Yes | Yes | Reporting is available on all media assets, including polls, articles, job posting, etc, however, they won't be pulled in as "polls" but as text media type. |
Reactions | Report | Yes | Yes | Reporting on reactions breakdown by type is also available. |
Reporting on shares, carousels, and stories | Report | No | No | |
Likes on comments | Report | No | No | |
Video Reporting | Report | No | No | Only these video-specific metrics are supported for Reporting of LinkedIn videos: LinkedIn Video Views, LinkedIn Video Unique Viewers, LinkedIn Video Total Watch Time, LinkedIn Video Total Watch Time With Play-Pause Cycles, Likes/Comments. Other metrics, such as Shares and Impressions are not available. |
Live Video Analytics | Report / View | Yes | Yes | |
Visitor Demographics | Report / View | No | No | |
Check more LinkedIn Capabilities and Limitations.
TikTok
Feature | Action | Desktop | Mobile | Notes |
TikTok Account | ||||
General Capabilities | ||||
Account | Authenticate | Yes | No | |
Account image | Update | Yes | No | |
Screen name | Update | Yes | No | |
User ID | Update | Yes | No | |
Description | Update | Yes | No | |
TikTok Now | Authenticate | No | No | |
TikTok Ads Account | ||||
General Capabilities | ||||
Ads Account | Authenticate | Yes | No | Requires Sprinklr Modern Ads |
Fan profiles | Integrate | Yes | No | |
TikTok Business Account | ||||
General Capabilities | ||||
Business Pro Account | Authenticate | Yes | No | |
Account image | Update | No | No | |
Screen name | Update | No | No | |
User ID | Update | No | No | |
Description | Update | No | No | |
User profiles | Block | No | No | |
Verified status on verified profiles | Fetch | No | No | |
Publishing Capabilities | ||||
Video | Publish / Plan | Yes | Yes | Publish videos upto 60 seconds from Sprinklr. |
Post Caption / Description | Publish / Manage | Yes | Yes | Post has 150 character limit from Sprinklr. Captions can include hashtags and emojis |
Duet | Configure | Yes | Yes | |
Stitch | Configure | Yes | Yes | |
Optimize videos to meet Tik Tok standards | Optimize | Yes | No | |
@mention another Tik Tok Business User (mutual followers of owned account) | Publish | Yes | No | |
Video Post | Edit / Delete | No | No | |
Gate video post | Publish / Manage | No | No | |
Add trending sounds | Publish | No | No | |
.mov file type | Publish | Yes | Yes | |
Create Tik Tok content (subtitles, stickers, filters, templates etc) | Publish | No | No | |
Text-to-speech | Configure | No | No | |
Add text to video | Configure | No | No | |
Engaging Capabilities | ||||
Like/dislike comments or replies | Engage | Yes | Yes | |
Reply to comments and replies | Engage | Yes | Yes | |
Delete brand comments and replies | Delete | Yes | Yes | Fan comments and replies cannot be deleted |
Update thumbnail of a posted video | Update | No | No | |
Pin/Unpin comments | Engage | Yes | No | |
Pin/Unpin replies | Engage | No | No | |
Hide/unhide comments | Engage | Yes | No | |
Comments | Moderation | Yes | Yes | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | Can include both organic and paid metrics if Modern Ads is used. Once both are available, currently not possible to segregate. |
Check more TikTok Capabilities and Limitations.
YouTube
Feature | Action | Desktop | Mobile | Notes |
General Capabilities | ||||
Update cover photo | Update | No | No | |
Update a channel | Update | Yes | No | |
Create audience profiles | Create | Yes | No | |
YouTube Communities | Manage | No | No | |
Publishing Capabilities | ||||
Video | Publish/Edit/Delete | Yes | Yes | Publishing to multiple playlists is supported. Edit action not supported in Mobile. |
Title and description | Publish/Manage | Yes | Yes | |
Captions for video | Publish/Manage/Add | Yes | No | |
Story | Publish | No | No | |
Info cards | Publish | No | No | |
End screen credits | Publish | No | No | |
YouTube Shorts | Publish | Yes | Yes | Any YouTube video with time duration < 1 min is automatically identified by YouTube as a short and is published as a short. |
YouTube Premier | Publish | No | No | |
Add timestamp | Publish | No | No | |
Creator Music marketplace | License | No | No | |
Engaging Capabilities | ||||
Like/dislike video | Engage | Yes | Yes | |
Favorite a video | Engage | Yes | Yes | |
Reply to comments | Engage | Yes | Yes | |
Delete comments and replies | Delete | Yes | Yes | |
Delete a posted video | Delete | Yes | Yes | |
Update thumbnail of a posted video | Update | Yes | No | |
Like/dislike comments | Engage | No | No | |
Highlight a comment | Engage | No | No | |
Private messages | Engage/View | No | No | |
Enable/disable comments at the video level | Engage | No | No | |
Enable/disable ratings at the video level | Engage | No | No | |
Privacy settings at the channel level | Manage | Yes | Yes | |
Reply to comments with a Shorts video | Engage | Yes | Yes | |
Comment Moderation | Engage/Manage | Yes | No | |
Reporting Capabilities | ||||
Reports and widgets | Create/Manage | Yes | No | |
Playlist engagement metrics | Report | No | No | |
Fetch Lifetime Budget for Google AdWord Video Campaigns | Report | Yes | Yes | |
Apply Pacing Control on Google AdWord Video Campaigns | Manage/Report | Yes | No | |
Check more YouTube Capabilities and Limitations.