How to Create and Edit Dynamic Image Templates
Updated
Combine graphics and texts to create beautiful and user-friendly creatives for your campaigns.
Dynamic Image Template is an effective tool when it comes to creating personalized ads at scale. This tool gives you a platform where you can easily combine various graphics layers and dynamic information from a product feed or catalog. You can use this tool to incorporate desired changes in the product images in one or more product feeds, for example, rating, price, availability of the product, etc., without the need for editing and uploading product feed sheets over and over again.
Dynamic Image Template offers a way to efficiently change the way product images are displayed in your feed-based campaigns and use it across multiple products with a few clicks.
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To create a Dynamic Image Template
1. Click the New Tab icon. Under the Advertising tab within Social Advertising, click Creative Library under Campaign Strategy
2. Click Create Asset in the top right corner of the Asset Management window and select Dynamic Image Template from the drop-down menu. For more .information on template properties, refer to the Dynamic Image Template Properties
3. On the Create Dynamic Image Template window, click the Canvas tab to adjust the canvas size depending on your social media account. Use the zoom in/out and 'Fit to Canvas' option in the bottom right to navigate and adjust image details. For a sample preview of how your template can look appealing, see Sample Dynamic Image Templates.
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4. Image Layers: You can add the following types of image elements:
Add Image - This allows you to add any static image from the media valet. You can use this to add static elements like brand logos, frames, image backgrounds, image banners, and stickers.
Add Dynamic Image - A dynamic image is an image placeholder that will allow the user to add the image while using the template.
Add Dynamic Text to Image - This allows you to apply different images/shapes to your templates based on dynamic text input. You can also hide and unhide layers or panels in the DIT from the Layers tab.
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Text formatting with new editor:
5. Text Layers: Click the Add Text tab to add text to your template using the options below. The text can have a different font, color, decoration, alignment, and size.
Add Static Text - This allows you to add static text that does not change. Click on the text box placed on the canvas. This will open a text editor in widget section. Enter desired text here, we have introdued some new capabilities named character level formatting wherein you can custom format each and every letter of the text.
Add Dynamic Text - In dynamic text layers you can create different placeholders which can be modified / changed while application. These placeholders can be replaced with some other text values while application. You can type "{{}}" in the dynamic text box to add an placeholder and the value you will input in the double brackets will define the placeholder name. Once a placeholder is added an input box will be generated in the Preview section where you will be able to input any custom input and test the dynamic text/ placeholder.
Character Level Formatting:
Color of underline will change according to the color of text, however this won't happen in case of gradient colors and in this case underline would by default have black color. |
6. Click the Add Shapes tab if you want to add shape to your template.
Adjust the size, color, positon, border of the shape from widget window.
Move the dynamic color toggle on if you want to color of shape to change with the feed
Note: Use hex color code in feed for dynamic colors.
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7. On the Save Template pop-up window, enter a name for the template in the Template Name field on the left pane. On the right pane, you will have a summary of all the configurations for the template. Click Save in the bottom-right corner.