Boost CreatorIQ sourced Posts
Updated
Sprinklr allows advertisers to boost CreatorIQ content directly from the Editorial Calendar or the Engagement Dashboard, making it easy to amplify creator-generated Facebook, Instagram and TikTok posts through paid campaigns. Once CreatorIQ posts are ingested into Sprinklr, marketers can request creator permissions, track approval status, and boost eligible creator content without leaving the platform.
Before You Begin
Make sure you have added the Creator IQ accounts in Sprinklr to fetch the Creator IQ posts.
Partnership Ad Allowlisting Behavior by Channel
Sprinklr follows the allowlisting model defined by each social platform.
Channel | Allowlisting behavior |
Supports creator-level allowlisting. Once a creator grants approval for boosting, you can boost multiple eligible posts from that creator. For example, if a creator publishes five Instagram posts, a single approval allows all eligible posts to be boosted. | |
TikTok | Requires allowlisting at the post level. Each post must receive its own approval before it can be boosted. As a result, you may see multiple partnership ad allowlisting requests for the same creator, one for each post. |
Supports creator-level partnership approval. If the creator has not approved the selected ad account, you can send a partnership request directly from the Boost Post workflow. Once approved, you can boost eligible Facebook creator content associated with that creator using the selected ad account. |
Notes:
There are two types of creator permissions:
Authentication for richer data
Permission for post allowlisting
The Sprinklr flow described here is used to request partnership ad approvals required to boost creator content. This flow does not authenticate creators in Sprinklr for reporting access. Creator authentication takes place in CreatorIQ and determines which post metrics CreatorIQ can access.
If the required creator approval is unavailable, the Boost Post window displays a Send Request option. You can continue with campaign configuration only after the creator approves the request.
Locate CreatorIQ Posts
You can access CreatorIQ posts from either the Editorial Calendar or Engagement Dashboards.
From the Editorial Calendar
Navigate to Editorial Calendar.
Click the Account filter at the top of the page.
Select the required CreatorIQ account.
The calendar displays all posts sourced from the selected CreatorIQ account.
From the Engagement Dashboard
Configure or edit a Column in the Engagement Dashboard. For more details, refer to Dashboard and Column Setup.
In the Account field, select the required CreatorIQ account.
The column now displays all posts associated with the selected CreatorIQ account.
Boost a CreatorIQ Post
After locating the required CreatorIQ post, follow these steps to boost it:
Hover over the post and click the Boost Post icon.
Note: For Instagram posts, the Boost Post icon may not appear on hover. In such cases, click the ellipsis ( ... ) menu and select Boost Post.In the Boost Post window, select the appropriate Facebook page, Instagram Page or TikTok One Account. The creator or collaborator username is automatically populated.
Select the required Ad Account from which the post will be boosted.
Sprinklr checks whether the creator has granted the required permission for the selected ad account. If you change the ad account, Sprinklr checks the permission status again because a creator might be approved for one ad account but not another.
If the post has not yet been approved by the creator, click Send Request to request partnership access.
For Facebook and Instagram, Sprinklr sends an account-level partnership permission request.
For TikTok, Sprinklr sends a Spark Ad authorisation request for the selected post.
Click Track Request to view the current status of the request. The request can have a status of Pending, Approved, Denied, or Expired.
You can also manage and monitor partnership ad allowlisting requests from the Partnership Ads Permissions Request Manager in Sprinklr Ads settings.
Note: The Boost button remains unavailable until the creator grants the required permission. After approval, the warning is removed and the standard boost configuration fields become available.
After the creator approves the request, configure the campaign details, including campaign settings, audience, budget, and optimization preferences. You can create a new Paid Initiative or select an existing Paid Initiative. You can also select Enable Paid Initiative Benchmarking, if required.
Click Boost to review and publish the boosted post. The advertisement uses the creator’s identity, while the selected brand ad account funds the promotion.