A Gallery that only highlights a Brand's owned content and is not shoppable. This type of Gallery doesn't require tagging of posts via custom fields and the posts aren't filtered by product page.

Example
A brand wants a Gallery to showcase social posts that don't necessarily link anywhere; solely used to highlight social content.

A Gallery that is exclusively hosted on a brand's internal site. The content can be both owned and/or earned content. You may integrate your brand's product catalog per your needs.

If UGC content is featured, permission does not need to be granted by the original poster because it is internal.

Example
A brand wants to highlight their social presence, so they embed a feed of owned an earned posts from employees to explore.

A Gallery that has a dedicated webpage (also known as a shoppable hub). When site visitors explore the hub and click on a post of a product they're interested in, they will be instantly redirected to the product's product page.

These posts are tagged with custom fields and filtered through Engagement Dashboard columns. Posts are not filtered by product page.

Example
A brand wants to feature social content on a webpage. Visitors can click through to a product featured in the posts.

A shoppable PDP is a Gallery found directly within a product page. The content is filtered to exclusively showcase content that contains the product from the product page.

These posts are tagged with custom fields and filtered through Engagement Dashboard columns. Posts are filtered by different objects (i.e. products).

Example
A brand wants posts containing a specific item to be embedded directing on the product's product page.

To review all types of Gallery Applications, click here.