Create an Interactive Reply Template for WhatsApp Business
Updated
You can create an Interactive Reply template in Digital Asset Management (DAM). This template can be used on WhatsApp Business to let customers respond in the conversation thread by clicking one of the predefined options. After creating the template in DAM, you can send it by configuring an auto‑response rule in Rule Engine.
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Users can respond to a message by selecting one of the predefined buttons, which triggers a messages webhook describing their selection.
Supported Field Limitations
Field | Description | Limitation |
Message | Main body content of the template. | Maximum 1024 characters (including spaces and special characters). |
Footer | Supporting text displayed at the bottom of the template. | Maximum 60 characters (including spaces and special characters). |
Button Title | Display text for each button shown to users. | Maximum 20 characters (including spaces and special characters). |
Add New Buttons | Option to add additional buttons to the template. | Up to 3 buttons allowed per template. |
Create an Interactive Reply Template
Follow these steps to create an Interactive List template in DAM:
1. Click the New Page (+) icon to open the Launchpad.
2. Under Platform Modules > Integrate, click Digital Asset Management.

3. In the top‑right corner, click Create Asset.
4. From the drop‑down, select Templates > Omni Chat Templates.

5. In the Basic Details section, enter the template name and description.
6. In the Asset Specific section:
From the Channel drop‑down, select WhatsApp Business.
From the Template Type drop‑down, select Interactive Reply.

7. In the Message Details section, fill in the following details to compose the Interactive Reply template.
Field | Description |
Header Type | Select the suitable header type from None, Text, Image, Document, or Video. The relevant field appears based on your selection. For example, if you choose Text, the Header Text field is displayed where you can enter the header content. If you select Image, Document, or Video: The upload option for the relevant media type is shown, allowing you to add the desired file. |
Message | Main body content of the template. Limitation: 1024 characters (including spaces and special characters). |
Footer | Supporting text displayed at the bottom. Limitation: 60 characters (including spaces and special characters). |

8. In the Button Details section, you can add up to three buttons. For each button, provide the following information:
Field | Description |
Button Title | Field to input the display text for the button. This is the label users will see and tap on. Limitation: 20 characters (including spaces and special characters). |
Button ID | Unique identifier automatically assigned to the button.
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9. Switch to the Translation tab to translate the template into other languages. For details, see the Add Translations section.
10. Once all buttons are added, configure asset details, properties, additional details, and sharing options.
11. Click Save.
The template is now ready to use for customer interactions on WhatsApp Business.
Add Translations
1. Switch to the Translation tab.

2. In the top‑left corner, click Add Language.
3. From the drop‑down, select the required languages.
Tabs for the added languages will appear at the top.

4. Click the desired language tab to add or edit translations.

5. When finished, return to the Editor and click Save at the bottom to save the translations.