LinkedIn Thought Leader Ads
Updated
Important: LinkedIn Thought Leader Ads are currently available as a Limited Availability (LA) feature. Contact Sprinklr Support to enable the feature for your environment.
LinkedIn Thought Leader Ads allow you to promote an existing LinkedIn member post as a paid advertisement. In Sprinklr, you can select a LinkedIn member, request sponsorship approval for a post when required, and use the approved post as the creative in a LinkedIn campaign. Thought Leader Ads support Brand Awareness and Engagement objectives and can use only existing Image and Video posts.
Use Thought Leader Ads when you want to extend the reach of an existing LinkedIn member post through a supported LinkedIn advertising campaign.
Before you begin
Before you create a LinkedIn Thought Leader Ad:
Enable the LINKEDIN_THOUGHT_LEADER_AD_ENABLED DP.
Re-add the required LinkedIn ad accounts to Sprinklr after the feature is enabled.
Connect the LinkedIn account of the Page Admin for the relevant Company Page.
Connect the required Company Pages in Sprinklr.
Enable LinkedIn Thought Leader Ads
To enable LinkedIn Thought Leader Ads, send an email to Sprinklr Support and request that the LINKEDIN_THOUGHT_LEADER_AD_ENABLED Dynamic Property (DP) be enabled for your environment.
Re-add the LinkedIn ad account and connect Company Pages
After the feature is enabled, re-add the LinkedIn ad account and authenticate the LinkedIn account of the relevant Company Page Admin.
Search for Accounts in your environment and open Account Management.
Click Add Account in the upper-right corner.
Search for and select LinkedIn Ads.
When prompted, sign in to the LinkedIn account of the Company Page Admin.
From the list of Company Pages that the LinkedIn account follows, select the pages that you want to update.
In the form that opens, click Save.
The authenticated LinkedIn member becomes the Active User for the ad account/page.
Thought Leader permissions and post eligibility
The following requirements determine which members and posts are available for Thought Leader Ads:
Requirement | Details |
Page Admin network | The direct and second-degree connections of the Page Admin associated with the Company Page are potential Thought Leaders.
|
Active User | The Page Admin must also be the Active User for the corresponding ad account in Sprinklr. |
Additional Page Admin | The additional Page Admin's network is used only when the additional Page Admin is authenticated by the original Page Admin. The direct and second-degree connections of the additional Page Admin are then also visible. |
Post eligibility | Posts must meet Thought Leader Ad requirements, including public visibility, member authorship, and a supported post type. |
Note: A Thought Leader does not need to follow the Company Page. Employee status or connection to the Page Admin is checked separately.
Create a LinkedIn Thought Leader Ad
To create and publish a LinkedIn Thought Leader Ad, complete the following main steps:
Create a supported campaign
Click the New Tab icon.
Select Sprinklr Marketing > Advertising > Execute > Ads Composer.
Select the LinkedIn ad account that you want to use.
In Paid Initiative Details, create a campaign using one of the following objectives:
Brand Awareness
Engagement
Complete the required campaign settings.
Configure the Target Audience and Budget & Schedule settings.
Navigate to the Creatives tab.
Important: Thought Leader Ads support only existing LinkedIn member Image and Video posts.
Select and approve a member post
On the Creatives tab, click Add another creative.
In the Select Creatives window, select a value from Publishing Company Page Or Member.
Expand LinkedIn Members and select the member whose post you want to promote. Sprinklr displays the available posts for the selected member.
Use the search field or available filters to locate the required post.
Review the post's consent status.
If the post requires approval, send a sponsorship request.
Consent Status | Description |
Request Approval | The post requires approval before you can use it as a Thought Leader Ad. |
In Review | The approval request has been sent and is awaiting a response from the LinkedIn member. |
Approved | The LinkedIn member approved the sponsorship request, and the post is available for selection. |
When you send a sponsorship request, LinkedIn notifies the member and requests permission to use the post as a Thought Leader Ad. The post remains unavailable for selection until the member approves the request.
Select the Thought Leader Ad creative
Filter posts by Consent Status, if required.
Select a post with the Approved status.
Click Save. Sprinklr adds the approved LinkedIn member post as the campaign creative.
Important: You cannot edit a Thought Leader Ad creative after selecting the post.Review the creative preview and verify that the correct member post is selected.
Click Next to continue the Ads Composer workflow.
Review and publish the campaign
Complete any remaining campaign configuration required by your organization.
Navigate to the Review tab.
Verify that:
The campaign uses Brand Awareness or Engagement.
The intended LinkedIn member post is selected as the creative.
The selected post has an Approved consent status.
Resolve any validation errors.
Publish the campaign or submit it for approval according to your organization's workflow.
Reporting
Use the Is Branded Post dimension in Ads Reporting to identify and analyze Thought Leader Ads.
Limitations
Creative limitations
Use as template is not supported for Thought Leader Ad creatives.
You cannot edit a Thought Leader Ad creative after selecting the post.
Creative previews may not display the complete post media.
Campaign management limitations
When you clone a Thought Leader Ad across different accounts, Sprinklr displays an empty creative form. When you clone a Thought Leader Ad within the same account, Sprinklr retains the Thought Leader Ad fields.