LinkedIn Thought Leader Ads allow you to promote an existing LinkedIn member post as a paid advertisement. In Sprinklr, you can select a LinkedIn member, request sponsorship approval for a post when required, and use the approved post as the creative in a LinkedIn campaign. Thought Leader Ads support Brand Awareness and Engagement objectives and can use only existing Image and Video posts.

Use Thought Leader Ads when you want to extend the reach of an existing LinkedIn member post through a supported LinkedIn advertising campaign.

Create a LinkedIn Thought Leader Ad

To create and publish a LinkedIn Thought Leader Ad, complete the following main steps:

• Create a supported LinkedIn campaign.

• Select and approve a member post.

• Select the Thought Leader Ad creative.

• Review and publish the campaign.

Create a supported campaign

1. Click the New Tab icon.

2. Select Sprinklr Marketing > Advertising > Execute > Ads Composer.

3. Select the LinkedIn ad account that you want to use.

4. In Paid Initiative Details, create a campaign using one of the following objectives:

   • Brand Awareness

   • Engagement

5. Complete the required campaign settings.

6. Configure the Target Audience and Budget & Schedule settings.

7. Navigate to the Creatives tab.

   Important: Thought Leader Ads support only existing LinkedIn member Image and Video posts.

Select and approve a member post

1. On the Creatives tab, click Add another creative.

2. In the Select Creatives window, select a value from Publishing Company Page Or Member.

3. Expand LinkedIn Members and select the member whose post you want to promote. Sprinklr displays the available posts for the selected member.

4. Use the search field or available filters to locate the required post.

5. Review the post's consent status.

6. If the post requires approval, send a sponsorship request.

When you send a sponsorship request, LinkedIn notifies the member and requests permission to use the post as a Thought Leader Ad. The post remains unavailable for selection until the member approves the request.

Select the Thought Leader Ad creative

1. Filter posts by Consent Status, if required.

2. Select a post with the Approved status.

3. Click Save. Sprinklr adds the approved LinkedIn member post as the campaign creative.

   Important: You cannot edit a Thought Leader Ad creative after selecting the post.

4. Review the creative preview and verify that the correct member post is selected.

5. Click Next to continue the Ads Composer workflow.

Review and publish the campaign

1. Complete any remaining campaign configuration required by your organization.

2. Navigate to the Review tab.

3. Verify that:

   • The campaign uses Brand Awareness or Engagement.

   • The intended LinkedIn member post is selected as the creative.

   • The selected post has an Approved consent status.

4. Resolve any validation errors.

5. Publish the campaign or submit it for approval according to your organization's workflow.

Reporting

Use the Is Branded Post dimension in Ads Reporting to identify and analyze Thought Leader Ads.

Limitations

Creative limitations

• Use as template is not supported for Thought Leader Ad creatives.

• You cannot edit a Thought Leader Ad creative after selecting the post.

• Creative previews may not display the complete post media.

Campaign management limitations

• Auto-imported Thought Leader Ads that were created natively may not be identifiable as Thought Leader Ads.

• When you clone a Thought Leader Ad across different accounts, Sprinklr displays an empty creative form. When you clone a Thought Leader Ad within the same account, Sprinklr retains the Thought Leader Ad fields.