Ad Set

Updated 

Ad Objective to Supported Ad Format

AdObjective (adObjective)

Supported Ad Formats (adFormat)

Website Visit

SINGLE_IMAGE_AD, CAROUSEL_AD, SINGLE_VIDEO_AD, TEXT_AD, MESSAGE_AD, CONVERSATION_AD, SPOTLIGHT, EVENT_AD

Brand Awareness

SINGLE_IMAGE_AD, CAROUSEL_AD, SINGLE_VIDEO_AD, TEXT_AD, CONVERSATION_AD, DOCUMENT_AD, FOLLOW_COMPANY, SPOTLIGHT, EVENT_AD

Lead Generation

SINGLE_IMAGE_AD, CAROUSEL_AD, SINGLE_VIDEO_AD, MESSAGE_AD, CONVERSATION_AD, DOCUMENT_AD

Engagement

SINGLE_IMAGE_AD, CAROUSEL_AD, SINGLE_VIDEO_AD, CONVERSATION_AD, DOCUMENT_AD, FOLLOW_COMPANY, EVENT_AD

Video Views

SINGLE_VIDEO_AD

Website Conversion

SINGLE_IMAGE_AD, SPOTLIGHT

Job Applicant

SINGLE_IMAGE_AD, CAROUSEL_AD, SINGLE_VIDEO_AD, TEXT_AD, MESSAGE_AD, CONVERSATION_AD, SPOTLIGHT

Ad Format

Ad Format Enum (adFormat)

Label

SINGLE_IMAGE_AD

Single Image Ad

SINGLE_VIDEO_AD

Single Video Ad

CAROUSEL_AD

Carousel Ad

TEXT_AD

Text Ad

MESSAGE_AD

Message Ad

CONVERSATION_AD

Conversation Ad

SPOTLIGHT

Spotlight Ad

FOLLOW_COMPANY

Follower Ad

JOB_APPLICANT

Job Ad

SINGLE_JOB_AD

Single Job Ad

EVENT_AD

Event Ad

DOCUMENT_AD

Document Ad

Api AdSet Fields (LinkedIn)

Field Name

Field Type

Description

Update Supported

ChangeType

name

String

Name of the ad set.

Y

NAME

channelId

String

Campaign Id or Channel Id

N


id

String

Unique identifier for the ad set.

N


startTime

Long

Start time of the ad set in epoch milliseconds.

Y

START_DATE

endTime

Long

End time of the ad set in epoch milliseconds.

Y

END_DATE

adObjective

AdObjective

Objective of the ad campaign (e.g., brand awareness, conversions).

N


audienceExpansionEnabled

Boolean

Indicates whether audience expansion is enabled.

N


offsiteDelivery

Boolean

Indicates if the ad will be delivered offsite.

N


adFormat

LinkedInAdFormat

N


campaignGroupId

String

ID of the campaign group the ad set belongs to.

N


campaignGroupName

String

Name of the campaign group.

N


adRotationType

Enum

N


status

Enum

Current status of the ad set (default: DRAFT, ACTIVE, PAUSED).

Y

STATUS

adPlacements

List<Enum>

N


pacingType

Enum

LIFETIME, ACCELERATED

N


dailyBudget

Double

Daily budget allocated for the ad set.

Y

DAILY_BUDGET

lifeTimeBudget

Double

Lifetime budget allocated for the ad set.

Y

LIFETIME_BUDGET

bidType

enum

Y

BID_TYPE

bidAmount

Double

Bid Amount

Y

BID_AMOUNT

optimiseFor

Enum

Y

OPTIMIZE_FOR

trackingPixelChannelIds

List<String>

Pixel Ids

Y

PIXEL

targeting

TargetingRequest

Y

TARGETING

frequency

List<FrequencyRequest>

Y

FREQUENCY_CAP

apiAdVariantRequests

List<PaidApiAdVariant>

Variations of the ad set for A/B testing.



changeTypes

List<String>

When Update Pass Change Types



Ad Roation Type (adRotationType)

Enum Label

Description

ROUND_ROBIN

Rotate variations evenly

OPTIMIZED

Optimize click-through rate

AdPlacments (adPlacements)

Enum Label

Description

TABLET

Tablet

DESKTOP

Desktop

MOBILE_TABLET

Mobile / Tablet

Bid Type (bidType)

Enum

Label

CPC

CPC

CPM

CPM

CPV

CPV

AdObjective To Optimisation Goal Supported

Ad Objective

Optimization Goals (optimiseFor)


LINKEDIN_BRAND_AWARENESS

MAX_REACH, NONE, MAX_IMPRESSION, CAP_COST_AND_MAXIMIZE_IMPRESSIONS, TARGET_COST_PER_IMPRESSION, MAX_CLICK


LINKEDIN_WEBSITE_VISIT

MAX_CLICK, NONE, ENHANCED_CONVERSION, MAX_IMPRESSION, CAP_COST_AND_MAXIMIZE_CLICKS, TARGET_COST_PER_CLICK


LINKEDIN_LEAD_GENERATION

MAX_LEAD, NONE, ENHANCED_CONVERSION, CAP_COST_AND_MAXIMIZE_LEADS, MAX_CLICK, MAX_IMPRESSION


LINKEDIN_VIDEO_VIEWS

MAX_VIDEO_VIEW, NONE, MAX_IMPRESSION, TARGET_COST_PER_VIDEO_VIEW, CAP_COST_AND_MAXIMIZE_VIDEO_VIEWS, MAX_CLICK


LINKEDIN_ENGAGEMENT

MAX_CLICK, NONE, ENHANCED_CONVERSION, CAP_COST_AND_MAXIMIZE_CLICKS, MAX_IMPRESSION


LINKEDIN_WEB_CONVERSION

MAX_CONVERSION, NONE, ENHANCED_CONVERSION, MAX_IMPRESSION, MAX_CLICK


LINKEDIN_JOB_APPLICANT

MAX_CLICK, NONE


Ad Objective

Optimisation Goal

Bid Type

LINKEDIN_BRAND_AWARENESS

MAX_REACH

CPM

LINKEDIN_BRAND_AWARENESS

NONE

CPM, CPC

LINKEDIN_BRAND_AWARENESS

MAX_IMPRESSION

CPM

LINKEDIN_BRAND_AWARENESS

CAP_COST_AND_MAXIMIZE_IMPRESSIONS

CPM

LINKEDIN_BRAND_AWARENESS

TARGET_COST_PER_IMPRESSION

CPM

LINKEDIN_BRAND_AWARENESS

MAX_CLICK

CPM

LINKEDIN_WEBSITE_VISIT

MAX_CLICK

CPM

LINKEDIN_WEBSITE_VISIT

NONE

CPM, CPC

LINKEDIN_WEBSITE_VISIT

ENHANCED_CONVERSION

CPM, CPC

LINKEDIN_WEBSITE_VISIT

MAX_IMPRESSION

CPM

LINKEDIN_WEBSITE_VISIT

CAP_COST_AND_MAXIMIZE_CLICKS

CPM

LINKEDIN_WEBSITE_VISIT

TARGET_COST_PER_CLICK

CPC

LINKEDIN_LEAD_GENERATION

MAX_LEAD

CPM

LINKEDIN_LEAD_GENERATION

NONE

CPM, CPC

LINKEDIN_LEAD_GENERATION

ENHANCED_CONVERSION

CPM, CPC

LINKEDIN_LEAD_GENERATION

CAP_COST_AND_MAXIMIZE_LEADS

CPM

LINKEDIN_LEAD_GENERATION

MAX_CLICK

CPM

LINKEDIN_LEAD_GENERATION

MAX_IMPRESSION

CPM

LINKEDIN_VIDEO_VIEWS

MAX_VIDEO_VIEW

CPM

LINKEDIN_VIDEO_VIEWS

NONE

CPM, CPV, CPC

LINKEDIN_VIDEO_VIEWS

MAX_IMPRESSION

CPM

LINKEDIN_VIDEO_VIEWS

TARGET_COST_PER_VIDEO_VIEW

CPV

LINKEDIN_VIDEO_VIEWS

CAP_COST_AND_MAXIMIZE_VIDEO_VIEWS

CPM

LINKEDIN_VIDEO_VIEWS

MAX_CLICK

CPM

LINKEDIN_ENGAGEMENT

MAX_CLICK

CPM

LINKEDIN_ENGAGEMENT

NONE

CPM, CPC

LINKEDIN_ENGAGEMENT

ENHANCED_CONVERSION

CPM, CPC

LINKEDIN_ENGAGEMENT

CAP_COST_AND_MAXIMIZE_CLICKS

CPM

LINKEDIN_ENGAGEMENT

MAX_IMPRESSION

CPM

LINKEDIN_WEB_CONVERSION

MAX_CONVERSION

CPM

LINKEDIN_WEB_CONVERSION

NONE

CPC, CPM

LINKEDIN_WEB_CONVERSION

ENHANCED_CONVERSION

CPC

LINKEDIN_WEB_CONVERSION

MAX_IMPRESSION

CPM

LINKEDIN_WEB_CONVERSION

MAX_CLICK

CPM

LINKEDIN_JOB_APPLICANT

MAX_CLICK

CPM

LINKEDIN_JOB_APPLICANT

NONE

CPC, CPM