TikTok Brand Consideration is available only in the Upgraded Smart+ campaign flow. Sprinklr automatically selects Upgraded Smart+ Campaign when you select Brand Consideration.

To create a TikTok Brand Consideration campaign, select a TikTok Market Scope brand, create a manual target audience using locations associated with that brand, and configure the campaign using the supported Brand Consideration settings. The remaining configuration follows the standard TikTok Upgraded Smart+ workflow.

Before you begin

Before creating a TikTok Brand Consideration campaign, make sure you complete the following requirements.

Feature enablement

• Have Brand Consideration allowlisted for your TikTok account and access to TikTok Market Scope (TTMS). Enabling Upgraded Smart+ does not enable Brand Consideration.

• Have the TIKTOK_BRAND_CONSIDERATION_ENABLED dynamic property enabled in your environment. Ensure the TikTok ad account is allowlisted natively before enabling the dynamic property in Sprinklr.

  To enable a feature controlled by a dynamic property, contact your Success Manager or Sprinklr Admin. Alternatively, submit a request at tickets@sprinklr.com.

TikTok Market Scope setup

• Have the required brand in TikTok Market Scope linked to the relevant TikTok ad account through TikTok Business Center.

Sprinklr setup

• Connect the TikTok Business Center and TikTok ad account to Sprinklr and confirm that the required TikTok Market Scope brand appears for the selected ad account in Ads Composer.

• Have the required account permissions. For more information, see TikTok Ad Account Permissions.

• Add the required TikTok accounts to Sprinklr. See Add TikTok Business Manager Accounts for more details.

Create a TikTok Brand Consideration campaign

To create and publish a TikTok Brand Consideration campaign, complete the following main steps:

1. Select the objective and brand.

2. Configure the target audience.

3. Complete and publish the campaign.

Select the objective and brand

1. Navigate to Advertising > Ads Composer.

2. Select the TikTok ad account that you want to use.

3. Configure the Paid Initiative Details:

   1. Select Brand Consideration under Select Objective for your Paid Initiative.

   2. Enter the Paid Initiative details.

   3. Select the TikTok Market Scope Brand.

   4. Verify that Upgraded Smart+ Campaign is selected automatically.

4. Click Next. The Target Audience tab opens.

For more information about selecting a TikTok ad account, campaign objective, and campaign details, see Compose TikTok Ads.

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Configure the target audience

1. Create or select a target audience:

   1. Select an existing manual audience, or

   2. Create a new audience.

2. Configure the required targeting fields. For information about standard TikTok audience settings, see Apply Audience Targeting.

   Important: Manual Targeting is selected by default and is the only supported targeting type for TikTok Brand Consideration.

3. Under Location, select values associated with the TikTok Market Scope brand selected in Paid Initiative Details.

4. Save the audience and click Next.

Complete and publish the campaign

1. On Budget & Schedule, configure the required budget, schedule, placement, and delivery settings. For information about standard budget, placement, and delivery settings, see Budget and Schedule.

   Important: Consideration Audience Acquisition is selected by default and is the only supported optimisation goal for TikTok Brand Consideration.

   

2. Click Next, and then add or select a supported creative.

3. Add or select a supported creative and complete the required settings. Brand Consideration supports Carousel, Video, and Posts creatives. For information about standard creative fields and settings, see Upgraded Smart+ Creatives and Compose TikTok Ads.

   Notes:

   • Brand Consideration supports one creative per ad. Do not combine creative types within the same ad.

   • If you replace media, Sprinklr publishes the new media on TikTok and the original video loses engagement data.

4. Click Save, and then continue to Review.

5. On Review, resolve any warnings and verify that the campaign uses Brand Consideration, the intended TikTok Market Scope brand, and Consideration Audience Acquisition.

6. Select Publish, Publish as Paused, Send for approval, or Save as Draft.