Use TikTok Smart+ Catalog Ads to create catalog-driven Sales campaigns using the Upgraded Smart+ workflow. You can select products from a connected catalog, configure catalog-specific audience targeting, define the catalog content used for ad generation, add supporting creative assets, and publish campaigns for Website or App destinations.

Before you begin

Before creating a TikTok Smart+ Catalog campaign, ensure that:

• You have access to Ads Composer.

• A TikTok catalog is connected to the selected TikTok ad account.

Create a TikTok Smart+ Catalog campaign

To create a TikTok Smart+ Catalog campaign, complete the following tasks:

• Configure the Paid Initiative.

• Configure audience targeting.

• Configure Budget & Schedule settings.

• Configure catalog creatives.

• Review and publish the campaign.

Configure the Paid Initiative

Use the Paid Initiative Details tab to configure the campaign objective, catalog, and destination.

1. Navigate to Advertising > Ads Composer and select the TikTok ad account that you want to use. The TikTok campaign creation workflow opens.

2. Under Select Objective for your Paid Initiative, select Sales. The catalog-enabled Sales campaign workflow becomes available.

3. Enter the Paid Initiative Name or select Use a Naming Convention.

4. In the Catalog field, select the catalog that contains the products that you want to promote.

5. Under Traffic Destination, select Website or App. Destination-specific settings become available.

6. Configure the destination settings.

   • If you select Website, select the required Conversion Pixel.

   • If you select App, configure the required app-specific settings.

7. Select Upgraded Smart+ Campaign. The campaign uses the Upgraded Smart+ Catalog Ads workflow.

8. Click Next. The Target Audience tab opens.

Configure audience targeting

Use the Target Audience tab to create the audience for the campaign.

1. Click Add Target Audience. The Add New Audience window opens.

2. Enter a Targeting Name or select Use a Naming Convention.

3. Under Targeting Type, select Automatic Targeting or Manual Targeting. Available audience controls update based on your selection.

4. If you selected Manual Targeting, enable Retarget Audience under Product Retargeting Audiences. Additional retargeting options become available.

5. Select one of the following Product Retargeting Audiences options:

   • Viewed or added to cart but not purchased

   • Added to cart but not purchased

   • Custom Combination

6. Configure the required audience controls, such as Location, Language, and OS Type.

7. Click Save Target Audience to create the audience.

8. Click Next. The Budget & Schedule tab opens.

Configure Budget & Schedule

Configure the budget, scheduling, bidding, placement, and optimization settings as described in Upgraded Smart+ Campaigns.

1. Configure the required Budget & Schedule settings.

2. Click Next. The Creatives tab opens.

The Smart+ Catalog workflow reuses the existing Budget & Schedule experience available for TikTok Upgraded Smart+ campaigns. For more information, see Upgraded Smart+ Campaigns.

Configure catalog creatives

Use the Creatives tab to create catalog-based Smart+ creatives.

1. Click Add another creative. The Add New Creatives window opens.

2. Under Creative Type, select Video, Video Post, or both, and add the required assets. The corresponding asset sections become available.

3. Enter a Creative Name.

4. In the Select Identity field, select the identity that you want to use for the ad.

5. In the Products field, select the products that you want to promote.

   Option	Configuration
   All Products	Uses all products from the selected catalog. No additional product selection is required.
   Product Set	Displays the Product Set field. Select an existing product set or click Add New Product Set.
   Specific Product	Displays the Specific Products field. Select one or more products from the catalog.

6. In the Catalog settings field, select one or more options.

   Option	Description
   Video	Uses product videos available in the catalog.
   Image	Uses product images available in the catalog.
   Video templates and URLs	Uses video templates and video URLs available in the catalog.

7. In the Music field, select an existing audio asset or upload music.

8. Enter the ad text in the Text field.

9. Click Add another Text to add additional text variations, if required.

10. Click Save to add the creative to the campaign.

Review and publish

1. Open the Review tab and review the campaign configuration.

2. Verify that:

   • A catalog is selected.

   • A Traffic Destination is configured.

   • Upgraded Smart+ Campaign is enabled.

   • Audience targeting is configured.

   • Products are selected.

   • Catalog settings are configured.

   • At least one creative is added.

3. Resolve any validation errors that appear.

4. Click Publish or Send for approval, depending on your organization's approval workflow.

5. Verify that the campaign appears in the campaign list and is submitted for publishing or approval with the selected catalog products and creative settings.