Sprinklr Marketing provides Generative AI capabilities that help teams create better content, faster. It turns ideas into on‑brand copy, adapts it for each channel, and suggests improvements so your posts perform well. It also helps you brainstorm, rewrite, translate, and stay consistent with your brand voice, without starting from scratch every time. In addition, Generative AI can summarize reporting widgets into clear, plain‑language insights, making it easier to understand performance at a glance.

This document provides a detailed outline of the Generative AI capabilities available within the Sprinklr Marketing product suite. The following tables, organized by module, list each supported capability and describe how it can be accessed, controlled, and configured within the platform.

The capability tables below include the following columns. 

• Feature Name: The official name of the Generative AI capability. This includes a link to the corresponding Sprinklr Help Center article for additional reference. 
   

• Availability: This column indicates the conditions under which a feature becomes available, including any required configuration steps or dependencies. 

• Auto-enabled with module: The feature is available immediately when the module is enabled. No additional configuration is required. 

• DP configuration required: The feature becomes available only after the module is enabled and the required Dynamic Properties (DPs) are configured. The DP names are listed directly in this column. Contact Sprinklr Support for assistance. 

• DP and additional configuration required: The feature becomes available only after the module is enabled, the required Dynamic Properties (DPs) are configured, and additional configuration is completed. 

  ​Contact Sprinklr Support for assistance. 
   

• Access Management: Specifies whether the feature can be controlled through Feature Access Management in AI+ Studio and whether rolebased access control (RBAC) is supported. This column explains how each feature can be controlled through Feature Access Management: 

• Enable/disable and RBAC supported: The feature can be turned on or off in Feature Access Management and supports role based access control (RBAC). 

• Enable/disable only (RBAC not supported): The feature can be enabled or disabled in Feature Access Management, but RBAC controls do not apply. 

• Not available in Feature Access Management:The feature cannot be managed through Feature Access Management. 
   

• Applicable Areas: Lists the dashboards, screens, workflows, or UI components where the feature is accessible. 
   

• AI Configuration Support: Indicates whether the feature supports advanced AI configuration such as prompt editing, model selection, guardrails, data masking, and orchestration pipelines within AI+ Studio. 

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Content Marketing Generative AI Capabilities 

Ads Reporting Generative AI Capabilities 

Social Advertising Generative AI Capabilities