Publish on Threads via Sprinklr
Updated
Threads is an app from Instagram that you can use to view and share public conversations. You can also post threads on Threads, reply to others, and follow profiles you're interested in. Threads and replies can include short text, links, photos, videos, or any combination.
Steps to Publish Single Thread Post or Threaded Threads
Click the New Tab icon.
Click the Quick Publish icon in the top-right menu bar, and select Create Post.
In the Create Post window, under Select Accounts, select the Threads account(s) from which you want to publish. You can select multiple accounts. You can also use Advanced Search to narrow your account search using different filters.
Enter your content in the Content box.
A single Threads post can contain up to 500 characters.
To add additional content, click Insert and select from options such as Add Custom Links, Add Content Placeholders, Add YouTube Video, Add Link, Add Text Template, or Add Signature.
Click the Sprinklr AI+ icon to create or refine content.
Click the Emoji Picker icon in the bottom-right corner of the Message box to add emojis.
To create a single Threads post, enter the content for one post only.
To create a Threaded Thread (multiple threads in a single post), compose two or more posts in the same flow. The first post is published normally, and each subsequent post is automatically published as a reply to the preceding post, creating a continuous thread.
If you have added a valid URL to the content, click Generate Web Analytics Links to generate analytics links.
Click Select Media to add a photo or video from the Media Uploader, or click Upload Media to upload media from your device.
Under Who can reply, select who can reply to the post(s): Anyone, Profiles you follow, or Mentioned only.
Select a Campaign from the Campaign drop-down menu to associate it with the post or thread. You can also click Set as Default to make the campaign your default.
Select a Sub-Campaign from the Sub-Campaign drop-down menu, if applicable.
Select Tags and Social Bars from their respective drop-down menus.
Select URL Shortener to shorten links pasted into your message and make better use of the character limit.
Apply the required Properties to the post or thread.
Under Approval, select an Approval Type and add an Approval Note, if required.
Choose how you want to publish:
Click Post in the bottom-right corner to publish the post or thread immediately.
Click Save as Draft to save it for later.
Click Schedule Post in the bottom-left corner to schedule the post or thread for a future date and time. Select the month, date, and time, then click Apply.
To continue creating additional posts, select the Publish Another checkbox at the bottom.
You can compose and publish a single Threads post or create a thread containing multiple posts in a single flow. In a thread, each subsequent post is automatically linked as a reply to the previous post. This is different from a carousel, where multiple media items are included within a single post.
Publishing Media Specs
Image Specifications
Format: JPEG and PNG image types are the officially supported formats for image posts
File size: 8 MB maximum
Aspect ratio limit: 10:1
Minimum width: 320 (will be scaled up to the minimum if necessary)
Maximum width: 1440 (will be scaled down to the maximum if necessary)
Height: Varies, depending on width and aspect ratio
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
Video Specifications
Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Frame rate: 23-60 FPS.
Picture size:
Maximum columns (horizontal pixels): 1920
Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds
File size: 1GB maximum