Functionality

Sprinklr Space Supported

Comments

Publish a Threads Post

Yes

Thread Repost

Yes

Post Images on Threads

Yes

• Format: JPEG and PNG image types are the officially supported formats for image posts 

• File size: 8 MB maximum 

• Aspect ratio limit: 10:1 

• Minimum width: 320 (will be scaled up to the minimum if necessary) 

• Maximum width: 1440 (will be scaled down to the maximum if necessary) 

• Height: Varies, depending on width and aspect ratio 

• Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB. 

Publish Media on Carousel Posts for Threads

• Publish up to 20 images, videos or a combination of them.

• Text is optional for carousel posts

Post Videos on Threads

Yes

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file 

• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) 

• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling 

• Frame rate: 23-60 FPS. 

• Picture size:

  • Maximum columns (horizontal pixels): 1920 

  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space. 

• Video bitrate: VBR, 25Mbps maximum 

• Audio bitrate: 128kbps 

• Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds 

• File size: 1GB maximum 

Mentions on Threads

Yes

The user must enter the exact handle (e.g., @username) in the post and then publish it. Once published, the mention will appear correctly in the native Threads platform as a tagged reference.

Reply on Threads Reply

Yes

You can now respond to replies within the Threads Replies column in Sprinklr. This enhancement allows you to engage in conversations by replying directly to replies on your Threads posts without leaving the platform.

Thread Link Previews

Yes

Link previews are now visible for links added in the Quick Publisher (QP) screen for Threads accounts.

Functionality

Sprinklr Space Supported

Comments

Comment on Threads

Yes

• Text limit of 500 characters

• Supported Media: Image, Video, Carousels

• Audio, gif and polls are not supported

Reply on Threads

Yes

• Text limit of 500 characters

• Supported Media: Image, Video, Carousels

• Audio, gif and polls are not supported

Hide Comments

Yes

Comments can be hidden, but replies cannot be hidden.

Mentions on Threads

Yes

You can only retrieve the mentions and create a column for thread mentions, but you cannot interact with them at the moment — replying to mentions is still restricted due to API limitations.

Repost Threads

Yes

Delete Threads

Yes

The delete functionality is limited to brand post, repost, comments and replies on brand's own posts. If a user mentions your brand in their post, you won't be able to delete their post.

Functionality

Comments

Geo-gating

Geo-gating is not supported in Sprinklr