Threads Capabilities and Limitations

Updated 

Note: If the Threads account was added in Sprinklr before April 22, 2024, make sure to re-add your Threads account to utilize the reply moderation and insights capabilities on Threads.

Publishing Capabilities

Functionality

Sprinklr Space Supported

Comments

Publish a Threads Post

Yes

Post Images on Threads

Yes

  • Format: JPEG and PNG image types are the officially supported formats for image posts 

  • File size: 8 MB maximum 

  • Aspect ratio limit: 10:1 

  • Minimum width: 320 (will be scaled up to the minimum if necessary) 

  • Maximum width: 1440 (will be scaled down to the maximum if necessary) 

  • Height: Varies, depending on width and aspect ratio 

  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB. 

Publish Media on Carousel Posts for Threads

  • Publish up to 20 images, videos or a combination of them.

  • Text is optional for carousel posts

Post Videos on Threads

Yes

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file 

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) 

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling 

  • Frame rate: 23-60 FPS. 

  • Picture size:

    • Maximum columns (horizontal pixels): 1920 

    • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space. 

  • Video bitrate: VBR, 25Mbps maximum 

  • Audio bitrate: 128kbps 

  • Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds 

  • File size: 1GB maximum 

Mentions on Threads

Yes

The user must enter the exact handle (e.g., @username) in the post and then publish it. Once published, the mention will appear correctly in the native Threads platform as a tagged reference.

Engagement Capabilities

Functionality

Sprinklr Space Supported

Comments

Comment on Threads

Yes

  • Text limit of 500 characters

  • Supported Media: Image, Video, Carousels

  • Audio, gif and polls are not supported

Reply on Threads

Yes

  • Text limit of 500 characters

  • Supported Media: Image, Video, Carousels

  • Audio, gif and polls are not supported

Hide Comments

Yes

Comments can be hidden, but replies cannot be hidden.

Limitations

Functionality

Comments

Mentions on Threads

Mentions for Publishing is an API limitation.

Geo-gating

Geo-gating is not supported in Sprinklr