What Can Cause Snapchat Ad Accounts to Deactivate?
Updated
Sprinklr uses access tokens, which are provided by social networks, to connect to your social accounts. When an access token expires or becomes invalid, you must reconnect your social account to Sprinklr. Doing this generates a new token.
Each social network has policies and security algorithms intended to keep its users’ accounts and data secure. When a social network identifies certain actions on an account, that social network forces its token to expire, which causes the account to disconnect from Sprinklr. Sprinklr is subject to these security measures. They are often more stringent for third parties than what you may experience using the social network itself. While disconnections can be frustrating, they occur to protect you.
If your Social Account in Sprinklr is disconnected, you will stop receiving inbound and outbound posts, comments, and analytics for your pages and accounts.
Token expiration
Tokens expire due to the following:
Manual updates to your account settings, like changing a password.
The social networks force tokens to expire as a security measure.
Changes to Account Settings that result in Disconnection
Sprinklr depends on the settings you maintain in each social network. Here are some changes that cause disconnections:
Your ad account got deactivated natively.
You revoke Sprinklr’s access to your social account
If the user who added a social account to Sprinklr loses their Admin status or access to the account, the account disconnects from Sprinklr.
Security Measures that result in Disconnection
To keep your social account secure, a social network might disconnect the account from Sprinklr when it identifies certain behaviors. The following behaviors are likely to get flagged and should be avoided as a best practice:
Violation of Advertising Policies: If your ads violate Snapchat's advertising policies, your account may be deactivated. This includes issues like misleading content, inappropriate ads, or promoting prohibited products or services.
Payment Issues: If there are problems with the payment method associated with your ad account, such as failed payments, expired credit cards, or insufficient funds, your account might be deactivated.
Suspicious Activity: Any activity that seems suspicious or indicates potential fraud can lead to account deactivation. This includes unusual spending patterns or activities that might suggest unauthorized access.
Violation of Community Guidelines: Ads that violate Snapchat’s Community Guidelines can lead to the deactivation of the ad account. This includes ads that promote violence, hate speech, harassment, or any other prohibited behavior.
Use of Unauthorized Tools: Utilizing third-party tools or services that aren’t authorized by Snapchat for managing ads can lead to account deactivation.
Repeated Violations: Consistent failure to adhere to Snapchat’s ad policies and guidelines, even after warnings or temporary suspensions, can result in permanent deactivation.
Content Issues: Ads that contain inappropriate, offensive, or harmful content can lead to account deactivation. This includes explicit content, false information, or content that exploits sensitive issues.
Inadequate Performance: In some cases, consistently poor performance of ads, such as very low engagement rates, might prompt a review and potential deactivation if the content is deemed inappropriate or misleading.
Legal Issues: Any legal violations or involvement in illegal activities through the ad account can result in deactivation.
Lack of Compliance: Failing to comply with local regulations, industry standards, or any additional requirements set by Snapchat can lead to account deactivation.
Token Lifespans for Snapchat
Tokens from each social network can have built-in expiration dates so that they don’t grant access to information forever. Disconnection can be expected based on each social network’s authentication policy:
Snapchat : Tokens for this social network are short lived and refreshed every 15 min, if access has been revoked or account is deactivated, the access token wont get refreshed