A Business‑Scoped User ID (BSUID) is a unique identifier introduced by Meta for the WhatsApp Business Platform. It replaces reliance on phone numbers by allowing businesses to consistently identify and message users within their own business portfolio.

Rule Engine supports BSUID in the Copy Properties from Source to Destination action. When a BSUID is available in an inbound message, you can copy it from the source profile to a custom field configured at either the:

• Sender Property level

• Receiver Property level

Storing the BSUID as part of the customer profile enables downstream systems and workflows to use a consistent customer identifier for automation, integrations, and reporting.

Supported Rule Contexts

The Copy Properties from Source to Destination action that supports BSUID is available in:

• Inbound Rules

• Queue Rules

• Outbound Rules

• Case Update Rules

Setting Up a Rule for Copying WhatsApp BSUID

1. Create a new rule in the Rule Engine. For detailed instructions, see Create a Rule.

2. Ensure the Rule Context is set to Inbound, Queue, Outbound, or Case Update.

3. Add one or more conditions to specify when the rule should trigger.

For example, check the account of the message.

4. On the condition node, click Add Action.

5. In the Edit Action pane, expand Actions to Copy properties from source to destination.

6. Configure the copy action:

• Set Copy Action Source to Self Inbound Message’s Sender

• Set Copy Action Destination to Self Inbound Message

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7. Click Add Fields.

8. Search for and select WhatsApp BSUIDs. Set it to a desired custom field.

9. Save and enable the rule.

BSUID Availability Across the Platform

To support end-to-end customer identification, BSUID is available across multiple platform components.

• Bots and Gateways: BSUID and Mobile Number are available through bots and gateway integrations as part of the profile details, enabling conversational workflows and integrations to access both identifiers.

• Sprinklr Profile APIs: The Profile Public API now exposes both:

• Business Scoped User ID (BSUID)

• Mobile Number

This allows external applications and integrations to retrieve these identifiers directly from the customer profile.