WhatsApp Manager provides messaging insights that help businesses monitor message delivery and understand their messaging usage. With Meta's updated pricing model, businesses must monitor not only template message usage but also the volume of service messages, as both contribute to the overall messaging charges.

The Message pricing section in WhatsApp Manager enables businesses to review message volumes across different message categories and estimate their approximate messaging costs.

Access Message Pricing

1. Sign in to WhatsApp Manager.

2. Select the required WhatsApp Business Account (WABA).

3. Navigate to Insights.

4. Open Message pricing.

The Message pricing page displays message insights and usage metrics that can be used to understand messaging activity and estimate charges.

Exporting Pricing Metrics

You can export pricing metrics from Message pricing to gain a consolidated view of messaging activity and costs. This helps businesses track usage, validate billing, forecast costs, and identify trends.

Steps

1. In Message pricing, select the relevant time period.

2. Click Export.

3. From the dropdown, choose Export pricing metrics.

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The exported file includes:

• Message type: Marketing, utility, authentication, or service.

• Date: When the messages were sent.

• Message volume: How many messages were delivered.

• Cost: Charges for those messages.

Message Categories

The Message pricing section provides usage information for the following message categories:

• Marketing templates

• Utility templates

• Authentication templates

• Service messages

While template messages continue to be chargeable, the updated pricing model also considers the volume of service messages when calculating messaging costs.

Monitor Service Message Volume

With the updated pricing model, businesses should regularly review the Service Messages metric available in the Message pricing section.

Tracking the service message volume helps organizations:

• Understand messaging usage trends.

• Estimate messaging costs more accurately.

• Plan for changes in messaging charges based on message volume.

Estimate Messaging Charges

The message volumes displayed in Message pricing can be used to estimate approximate messaging costs.

When calculating expected charges, consider the volume of:

• Marketing template messages

• Utility template messages

• Authentication template messages

• Service messages

Together, these metrics provide a better estimate of the messaging costs under Meta's updated pricing model.