WhatsApp Multi-Product Messages (MPM) Template
Updated
The WhatsApp Multi-Product Messages (MPM) templates are marketing templates that allow you to showcase up to 30 products from your ecommerce catalog, organized in up to 10 sections, in a single message. Customers can browse products and sections within the message, view details for each product, add and remove products from their cart, and submit their cart to place an order.
Prerequisites
Before you begin, ensure the following prerequisites are met:
Product Catalog Associated with WABA: The WhatsApp Business Account (WABA) must have an e‑commerce product catalog with inventory associated. The catalog integration ensures that product details such as product thumbnail, prices, and availability are available within the template.
Sync Product Catalogs: You can sync product catalogs created natively in Facebook Business Manager within Sprinklr from the Product Catalogs section. This ensures that the products displayed during Multi‑Product Message (MPM) template creation remain up‑to‑date. For more information, see To Setup Product Catalogs.
Limitations
Customers must be using WhatsApp version 2.22.24 or later to view and interact with MPM templates.
MPM templates cannot be forwarded to other customers once received.
Templates support up to 30 products, organized into a maximum of 10 sections.
Currently, only static templates are supported.
The template category must be set to MARKETING.
Supported Field Limitations
Field | Limit |
Header Text | Up to 60 characters |
Message Body | Up to 1,024 characters |
Footer | Up to 60 characters |
Sections | Up to 10 |
Products (total) | Up to 30 |
Create a WhatsApp MPM Template
Follow these steps to create an MPM template in DAM:
1. Click the New Page (+) icon to open the Launchpad.
2. Under Platform Modules > Integrate, click Digital Asset Management.
3. In the top‑right corner, click Create Asset.
4. From the dropdown, select Templates > Omni Chat Templates.
5. In the Basic Details section, enter the template name and description.
6. In the Asset Specific section:
From the Channel dropdown, select WhatsApp Business.
From the Template Type dropdown, select HSM.
7. In the Template Details section, fill the following details:
Field | Description |
WhatsApp Account Name | From this dropdown, select the desired WhatsApp Business account. |
WhatsApp Business Account Name | Registered business account name associated with WhatsApp. This is auto filled. |
WhatsApp Account ID | Unique identifier of the WhatsApp account. This is auto filled. |
WhatsApp Account Phone Number | Phone number associated with the WhatsApp account. This is auto filled. |
Language Code | Template language and locale code. |
Element Name | Unique element name for the template. Use only lowercase letters, underscores, and numbers. Spaces are not allowed. |
Category | From this dropdown, select Marketing. |
Type of Message | From this dropdown, select Multi Product Message. |
Enable Automatic Category Change | Select this to allow automatic category change. |
8. In the Message Details section, fill in the following details:
Field | Description | Character Limit |
Header Type | Automatically set to TEXT when the message type is Multi‑Product Message.
| NA |
Header Text | Appears at the top of the product list. | 60 characters |
Message | Main text content of the template. | 1024 characters |
Footer | Footer content displayed at the bottom. | 60 characters |
Product Thumbnail | Thumbnail image for the product. | NA |
Section Title | Title for the product section. | NA |
Products | List of products included in the message. | NA |
9. Once all the sections and products are added, configure notifications, asset details, properties, additional details, and sharing options.
10. Click Save.