Reporting glossary

Articles

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How does Sprinklr Calculate the Trend Data?

Trend Metrics provide an analytical edge to predict future outcomes; provide better understanding of cause and effect; Insight into changes over time. From aggregated data from the API, Sprinklr stores data trends over different time periods and provides these in the form of Trend Metrics. This arti

Reporting - SES

Social - SES

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Social Analytics - Reporting Summary

What data do you get in Sprinklr?​FacebookTwitterInstagramYouTubeTikTokBrand PostsYesYesYesYesYesComments and RepliesYesYesYesYesYesPrivate MessagesYesYesYesNot supportedNot supportedOther MessagesYesYesYesYesNot supported​What is the latency of each data type to sync in Sprinklr?Post TypeFacebookTw

Reporting - SES

Social - SES

Knowledge Base Article

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Reporting glossary

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Social Reporting Changelog

Facebook October 1, 2024Important Update: Changes to the Sprinklr "Followers" Metric Issue: The Sprinklr Standard Metric- "Followers" has been pulling data from the Facebook "Facebook Page Regional Likes" instead of the correct "Facebook Page Follows" value. This discrepancy has caused confusio

Reporting - SES

Social - SES

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Reporting glossary

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Viewing Sentiment on Outbound Posts and Inbound Messages

OverviewThe sentiment feature helps you understand how your brand is resonating with your audience, offering an opportunity to improve the overall user experience. It provides insights into public perception by showing how people feel about your brand. In cases where language may be ambiguous, such

Reporting - SES

Social - SES

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Reporting glossary

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Social Analytics Common Metrics and Dimensions

IntroductionReporting metrics and dimensions in Sprinklr are tools used to measure the success of social media campaigns and strategies.Metrics are numerical measurements that quantify performance, such as engagement rate, reach, and impressions. They help businesses understand how well their conten

Reporting - SES

Social - SES

Knowledge Base Article

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Reporting glossary

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Account Deactivation Dimensions

Users can plot additional metrics when reporting on account activity in Sprinklr. This will help them better analyze deactivated accounts, and reasons for deactivation. Additionally, users will be able to see when was the last published post from an account – this can serve as an insightful metric t

Reporting - SES

Social - SES

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Reporting glossary

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Understanding Organic and Paid metrics

This article will help you understand how are organic and paid metrics differ from each other. Definitions of Metrcis we receieve in Social AnalyticsDefinitions for Various metrics​ ​ OrganicPaid​ Total​Impressions​Number of times users viewed the post in their feed or in brand's timeline​Numbe

Metrics

paid metrics

Reporting - SES

paid

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About the Reporting Glossary

You can access the Reporting Glossary in-platform from Reporting Settings. The addition of the glossary allows you to quickly reference different Sprinklr and Channel Metrics definitions without the hassle of going outside of your workspace. You also have the ability to favorite your most commonly u

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Reporting glossary

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Flag Sponsored Posts in Reporting Insights

You can flag sponsored posts using the dimension Is Sponsored in Reporting Insights for Social Analytics. The dimension 'Is Sponsored' is used to flag sponsored Facebook posts. Note:For all channels (excluding Yahoo, LINE, Snapchat, Nextdoor, and Google Adwords), if an ad account is added

Reporting - SES

Social - SES

Knowledge Base Article

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Reporting glossary

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Reporting Insights: 'Is Deleted' Dimension

You can use the Is Deleted Dimension within Reporting to show whether a post is deleted or not, displayed as a True or False value in Reporting widgets. Deleted posts are removed from Sprinklr Reporting, which may cause apparent discrepancies between the reporting you see from native channels and th

Reporting - SES

Social - SES

Knowledge Base Article

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Reporting glossary

Account Health Alerts

Reference Guide for Sprinklr Social

Getting Started with Sprinklr Social

Advocacy

Channels

Sprinklr Social Glossary

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