Reporting glossary

Articles

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Social Analytics Common Metrics and Dimensions

IntroductionReporting metrics and dimensions in Sprinklr are tools used to measure the success of social media campaigns and strategies.Metrics are numerical measurements that quantify performance, such as engagement rate, reach, and impressions. They help businesses understand how well their conten

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Reporting glossary

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Social Reporting Changelog

Facebook October 1, 2024Important Update: Changes to the Sprinklr "Followers" Metric Issue: The Sprinklr Standard Metric- "Followers" has been pulling data from the Facebook "Facebook Page Regional Likes" instead of the correct "Facebook Page Follows" value. This discrepancy has caused confusio

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Social Analytics - Reporting Summary

What data do you get in Sprinklr?​FacebookTwitterInstagramYouTubeTikTokBrand PostsYesYesYesYesYesComments and RepliesYesYesYesYesYesPrivate MessagesYesYesYesNot supportedNot supportedOther MessagesYesYesYesYesNot supported​What is the latency of each data type to sync in Sprinklr?Post TypeFacebookTw

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Viewing Sentiment on Outbound Posts and Inbound Messages

The sentiment feature allows you to decipher how your brand is responding to your fan base. It gives you the chance to enhance the user experience with your brand. In addition, the sentiment feature lets you know what people think of your brand.Sentiment can be changed manually in the case of, for e

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How does Sprinklr Calculate the Trend Data?

Trend Metrics provide an analytical edge to predict future outcomes; provide better understanding of cause and effect; Insight into changes over time. From aggregated data from the API, Sprinklr stores data trends over different time periods and provides these in the form of Trend Metrics. This arti

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Reporting glossary

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Account Deactivation Dimensions

Users can plot additional metrics when reporting on account activity in Sprinklr. This will help them better analyze deactivated accounts, and reasons for deactivation. Additionally, users will be able to see when was the last published post from an account – this can serve as an insightful metric t

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Understanding Organic and Paid metrics

This article will help you understand how are organic and paid metrics differ from each other. Definitions of Metrcis we receieve in Social AnalyticsDefinitions for Various metrics​ ​ OrganicPaid​ Total​Impressions​Number of times users viewed the post in their feed or in brand's timeline​Numbe

Metrics

paid metrics

paid

organic metrics

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About the Reporting Glossary

You can access the Reporting Glossary in-platform from Reporting Settings. The addition of the glossary allows you to quickly reference different Sprinklr and Channel Metrics definitions without the hassle of going outside of your workspace. You also have the ability to favorite your most commonly u

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Understanding Trend Metrics

Reporting involves plotting of dimensions (which are attributes of the data) and metrics (which are measurements of the data). While creating a widget with Data Source as Social Analytics, you can plot either a lifetime metric or a trend metric. These are very different from each other, this article

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Flag Sponsored Posts in Reporting Insights

You can flag sponsored posts using the dimension Is Sponsored in Reporting Insights for Social Analytics. The dimension 'Is Sponsored' is used to flag sponsored Facebook posts. Note:For all channels (excluding Yahoo, LINE, Snapchat, Nextdoor, and Google Adwords), if an ad account is added

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Reporting glossary

Account Health Alerts

Reference Guide for Sprinklr Social

Getting Started with Sprinklr Social

Advocacy

Channels

Sprinklr Social Glossary

Digital Asset Manager

Display and Presentation

Distributed

Engagement

Governance

Link in Bio

Publishing

Reporting

Getting started with reporting dashboard

Create a widget

Scheduled Exports

Standard reporting dashboards

Alerts

SLA monitoring

Data Flow

Reporting glossary

Integrations

Advanced Features

Rule Engine

Social Copilot

Sprinklr AI+

User Generated Content