Google Cloud + Sprinklr on the biggest challenges facing marketers today

Learn how to leverage the “most groundbreaking and mindset-altering work that’s occurred in marketing in the last 30-40 years.”  

The rise of digital channels means there’s no longer any such thing as a “traditional customer journey.” Hear Sarah Kennedy, VP of Marketing at Google Cloud and Grad Conn, Chief Experience Officer at Sprinklr, as they take an engaging deep dive into the biggest challenges facing marketers today — including:

• Marketing attribution, metrics, and reporting

• Conversational marketing and engagement

• Managing the explosion of modern channels: which should you include in your marketing mix? (Hint: all of them… learn how)

• Google’s Zero Moment of Truth