Inside Higher Ed Webinar

Available on-demand

Victoria Mendoza, Dave McDonald, Scott Dulman

Higher Education Student Engagement and Social Media Strategy Success Stories

Learn how higher education leaders use innovative social media, social listening, and AI solutions to engage current and prospective students. Victoria Mendoza from the University of Southern California (USC) and Dave McDonald from Boston University (BU) discuss how they communicate and support students across campus and around the world. They also explain the analytics that enable USC and BU to optimize the messaging, content, resources and services delivered to the community. 

The panelists share their lessons learned and best practices for:

  • Developing digital strategies, messaging, and content to improve student engagement that includes sharing information about courses, careers, programs, health services, and other resources.

  • Managing crisis communications with AI, social media and listening that identify emerging events and detect student and campus issues at the earliest stages. 

  • Engaging students, prospective students, advocates and influencers to increase brand awareness, applications, enrollment, and retention.

  • Optimizing content and digital channels to promote diversity, equity and inclusion. Helping universities engage and support non-traditional, adult, and first-generation students. 

  • Sharing student experience and social engagement dashboards, reports, and performance metrics with university leadership and across all departments.


Victoria Mendoza

Director of Social Media

University of Southern California

Dave McDonald

Associate Director, Social Media

Boston University

Scott Dulman

Public Sector Industry Leader


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