How leading luxury brands leverage digital channels to better engage with their consumers
Grad Conn, Sharannath Mohanram, Maria von Scheel-Plessen
As a result of the changing world, luxury businesses are facing new challenges. With the closure of physical retail shops, retail brands have had to move away from in-store businesses to embrace the world of ecommerce. Moreover, the expansion of the market to the east of Asia and the growing appetite of the Gen Z & Y have definitely turned luxury brands into digital brands.
Head of Media
Maria von Scheel-Plessen
Global Head of Media
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