Scoring the 2023
Forbes World’s Most Influential CMOs: 
The Five Dimensions of CMO Influence

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For the 7th year in a row, Sprinklr is the lead research and data partner for the 2023 Forbes World’s Most Influential CMOs list, in collaboration with LinkedIn.  

This year’s list is based on the broadest and most comprehensive set of indicators to date. To illuminate the different paths to the Forbes World’s Most Influential CMOs list, this year’s companion report spotlights five dimensions of influence, and a handful of CMOs who are exemplary in showing what each dimension of influence really looks like. 

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