Understanding Recipient Selection (To Field) in Email Conversations
Updated
When you reply to emails from the Care Console, the To field is automatically populated with an email address. This behavior is based on the conversation history of the case, not on customer profile data.
This can cause confusion when:
- A different email address appears than expected
- Secondary email addresses stored in customer profiles are not used
- Users expect automation or rules to control the recipient
This article explains how recipient selection works and the current limitations.
How Recipient Selection Works
Sprinklr determines the To address based on the most recent email interaction in the case.
The system follows standard email behavior:
- It evaluates the latest message in the conversation
- It selects the relevant participant from that interaction
- It uses that address as the default recipient for the next reply
This ensures continuity within the email thread.
Scenario-Based Behavior
Scenario 1: Last Interaction Was a Business Response
If the most recent email was sent by an agent or business user:
- Sprinklr uses the recipient of that outbound email
Example:
- Agent sends an email to customer@example.com
- Another agent opens the reply composer
Result:
customer@example.com is populated in the To field.
Scenario 2: Last Interaction Was a Customer Email
If the most recent email is from the customer:
- Sprinklr uses the sender of the inbound email
Example:
- Customer sends an email from customer@example.com
- No business response has been sent yet
Result:
customer@example.com is populated in the To field.
Why the Recipient Changes Over Time
The To field is dynamic and updates based on the latest email activity.
Example:
- Agent replies to primary@example.com
- Later, agent manually sends an email to secondary@example.com
Result:
secondary@example.com becomes the default recipient for future replies.
Manual Updates to the `To` Field
Agents can manually change the recipient before sending an email.
- The new address becomes part of the conversation history
- It will be used as the default recipient for future replies
This provides flexibility when communication needs to shift to a different contact.
Secondary Email Addresses in Customer Profiles
Recipient selection does not use profile-level email data.
Even if a customer profile contains:
- Primary email addresses
- Secondary email addresses
- Additional contact email fields
These are not evaluated when populating the To field.
Note: The To field is determined only by email conversation history, not by customer profile data.
Automation and Rule Limitations
You cannot automatically update the To field using:
- Rules
- Guided Workflows
- Workflow automation
- Case update actions
- Fan/profile updates
- Email routing configurations
Note: Sprinklr does not support automated recipient selection or overwrite of the To field.
Why Automation Is Not Supported
Sprinklr prioritizes conversation continuity over automation.
- Replies must stay within the same email thread
- The system ensures responses go to the most recent participant
- This avoids breaking email chains or sending responses to unintended recipients
Related Considerations
This behavior applies only to the To field. Other fields such as, CC, BCC or additional recipients can have separate configuration options depending on the workflow.
Quick Troubleshooting Checklist
If the To field shows an unexpected email address:
- Check the last email in the case
- Identify whether it was inbound (customer) or outbound (agent)
- Confirm the sender/recipient of that email
- Validate if the address was manually changed in a previous interaction
Most issues are explained by recent conversation activity.
Expected Behavior Summary
Scenario | Recipient in To Field |
Last interaction is inbound (customer email) | Sender of the inbound email |
Last interaction is outbound (brand email) | Recipient of the outbound email |
Agent manually sends to a different address | New address becomes default |
Secondary email exists in profile | Not used automatically |
Attempt to update through rules or automation | Not supported |