Source

Overview

X

• Source of Data: Official API - Firehose (All tweets and engagement stats are available in real-time)

• Coverage: Both Public & Privately owned accounts data are available

• Latency: Near real-time: 1-3 mins

• Historical Data: Quarter 3 2014

• Backfill Support: Yes

• Engagement Stats Refresh Rate: Retweet Count, Reply Count, Favorite Count, and Quoted Message Count are updated in real time

• Author/ Profile Metadata Details: Yes

For more information, refer to X as a Listening Source.

Facebook

• Source of Data: Public API

• Coverage

  • Earned: Public Pages only

  • Owned: Facebook page, profile, groups

• Latency: 5-30 Mins

• Historical Data: From the date of addition/ indexing of the Facebook page to the Sprinklr coverage

• Backfill Support: Yes

• Engagement Stats Refresh Rate: 2-3 hours

• Author/ Profile Metadata Details: Partial (Earned mentions), Full (Owned mentions)

For more information, refer to Facebook as a Listening Source.

Instagram

• Source of Data: Meta/ Public API

• Coverage: Earned: Hashtag based listening only, Owned support available

• Latency: 5-60 mins

• Historical Data: Topic backfills Not available (since partner level tokens are leveraged to fetch IG posts)

• Backfill Support: No

• Engagement Stats Refresh Rate: Due to API limitations - Likes count, comments count is shown what was, at the time of ingestion of data.

• Author/ Profile Metadata Details: Partial (Earned), Full (Owned)

For more information, refer to Instagram as a Listening Source.

YouTube

• Source of Data: Public YouTube APIs

• Coverage: Publicly available data on native

• Latency: Keyword authentication Route : Within 2 hours

• Source verified channels: 24-48 hours

• Historical Data: Keyword authentication Route : Past 7 days

• Source verified channels: Going forward data will be grabbed

• Backfill Support: Yes

• Author/ Profile Metadata Details: Yes (Earned & Owned)

For more information, refer to YouTube as a Listening Source.

Quora

• Source of Data: Full Firehose. All public question, answer and comments are available

• Coverage: Both Public & Private owned accounts data are available

• Latency: Near Real Time

• Historical Data: After 2009

• Backfill Support: Yes

• Engagement Stats Refresh Rate: Refreshed every 2 hours only for 7 days.

• Author/ Profile Metadata Details: Yes

For more information, refer to Quora as a Listening Source.

VK (Vkontakte)

• Source of Data: Official API - Firehose (All VKontakte posts and engagement stats are available in real-time)

• Coverage: Full firehose, Both public & private owned accounts data are available for all content types.

• Latency: Near real-time: 1-3 mins

• Historical Data: Q2 2020, Full history on owned accounts

• Backfill Support: Yes

• Engagement Stats Refresh Rate: Likes & comments count is updated. Refreshed every 1 hour

• Author/ Profile Metadata Details: Yes

For more information, refer to Vkontakte as a Listening source.

Sina Weibo

• Source of Data: Official Sina Weibo APIs

• Coverage: Sina Weibo is a premium listening source, and a limited number of mentions are procured from Sina Weibo as a part of Sprinklr-Weibo annual contract. The broadsearch listening functionality for Sina Weibo is available upon request using a support ticket request

• Latency: Within 15-20 minutes

• Historical Data: Not available

• Backfill Support: No

• Engagement Stats Refresh Rate: Engagement stats not supported.

• Author/ Profile Metadata Details: Yes

For more information, refer to Sina Weibo as a Listening Source.

BlueSky

• Source of Data: Official API

• Latency: 1 to 3 minutes.

• Historical Data: Available (from 7th November 2024)

• Backfill Support: Yes (from 7th November 2024)

• Engagement Stats Refresh Rate: Like Count, Reply Count, Repost Count, and Quote Count are updated.

• Author/Profle Metadata Details: Available (Author Handle, Display Name, Profile URL, Profile Image).

TikTok

• Source of Data: Content

• Latency: Within 12 to 24 hours

• Historical Data: Available

• Backfill Support: No backfill supported

• Engagement Stats Refresh Rate: Likes count,Comments count, Shares count, Views Count, Reach, Creator Handler Name, Parent Video Link, Parent Video Likes, Comment Likes, Comment Handler Name.

• Author/Profle Metadata Details: No

Snapchat

• Source of Data: Public API

• Latency: 1 hour

• Historical Data: Available

• Backfill Support: The backfill will be supported for 2 years.

• Engagement Stats Refresh Rate: Post Likes, Count of shares, Count of Post, Comments and X replies, Video Views( Spotlights only), Post Total Impressions.

• Author/Profle Metadata Details: Yes

Threads

• Source: Threads.

• Source of Data: Meta Public API.

• Latency: 5 to 60 mins (depends on quota; add more accounts for more data).

• Historical Data: No.

• Backfill Support: No.

• Engagement Details Refresh Rate: No engagement stats for now.

• Profile Metadata Details: Author username is available now.

• Message Type: Threads Posts containing topic tag.

• Media Type: Video, Carousel, Photo, GIF.

For more information, refer to Threads as a Listening source.

Source

Overview

Reddit

• Source of Data: Official API - Firehose (All Reddit or Sub reddit posts and engagement stats are available in real-time)

• Coverage: Direct firehose of both public & private owned accounts data.

• Latency: Near real-time: 1-3 mins

• Historical Data: Quarter 2 2017, Full historic access to owned account data dating back to account creation date.

• Backfill Support: Yes

• Engagement Stats Refresh Rate

  • Due to Firehose - API the post is updated in real time, 5-8 minutes max, once it is fetched.

  • Reddit scores are updated hourly once, for 7 days and Comment count for every 1 hour.

• Author/ Profile Metadata Details: Yes

For more information, refer to Reddit as a Listening source.

News

• Source of Data: Data Vendors

• Coverage: Public mainstream news media primarily national and local market newspapers, news portals, wire services, news magazines, and various other news sources.

• Latency: 12-24 hours

• Historical Data: Q2 2015

• Backfill Support: Yes, till the date of addition of News sites in Sprinklr

• Engagement Stats Refresh Rate: Not supported

• Author/ Profile Metadata Details: Yes

For more information, refer to News as a Listening source.

Blogs/Websites

• Source of Data: Data Vendors

• Coverage: Content coverage from millions of professional and personal blogs for broad search analysis. We also offer comments on a portion of the blogs that we cover.

• Latency: Depends on Blog/Website: Less than 24 hrs from time of publication.

• Historical Data: Q2 2015

• Backfill Support: Yes, for new sources: from the date of addition, for existing sources: all the data that has been fetched.

• Engagement Stats Refresh Rate: Not updated

• Author/ Profile Metadata Details: Yes

For more information, refer to Blogs/Websites as a Listening source.

Forums

• Source of Data: Data vendors

• Coverage: Content coverage from millions of forums & message boards across dozens of industries including – automotive, beauty/healthcare, consumer electronics, gaming, parenting.

• Latency: Depends on Forum Sites – Less than 24 hrs from time of publish.

• Historical Data: Q2 2015 (depends on source verification of forums)

• Backfill Support: Yes, for a new source from the date of addition, for an existing source all the data that has been fetched.

• Engagement Stats Refresh Rate: Not updated

• Author/ Profile Metadata Details: Yes

For more information, refer to Forums as a Listening source .

Reviews

• Source of Data: Data vendors and Firehoses.

• Coverage: Earned reviews are fetched via Vendors/ Firehose from different review sites. Owned reviews are not supported.

• Latency: Depends on Review Sites: Less than 24 hrs from time of publishing.

• Historical Data: From the date of addition of product SKU to the review coverage

• Backfill Support: Yes

• Engagement Stats Refresh Rate: Not updated

• Author/ Profile Metadata Details: Yes (Earned)

For more information, refer to Reviews as a Listening source.

Classified

• Source of Data: Data Vendors

• Coverage: Sprinklr supports coverage of 3100+ Classified sources

• Latency: Depends on Classified Sites – Less than 24 hrs from time of publish.

• Historical Data: From the date of addition to the coverage

• Backfill Support: Yes, for a new source from the date of addition, for an existing source, all the data that has been fetched.

• Engagement Stats Refresh Rate: Not updated

• Author/ Profile Metadata Details: Yes

For more information, refer to Classified as a Listening source.

Podcast

• Source of Data: Data Vendors

• Coverage: Sprinklr supports coverage of 1000+ Podcast sources

• Latency: Depends on Forum Sites : Less than 24 hrs from time of publish.

• Historical Data: Q2, 2021

• Backfill Support: Yes, for a new source from the date of addition, for an existing source all the data that has been fetched.

• Engagement Stats Refresh Rate: Not supported

• Author/ Profile Metadata Details: Yes

For more information, refer to Podcast as a Listening source.

Videos

• Source of Data: Data Vendors

• Coverage: Publically available data

• Latency: Within 12 - 24 hours

• Historical Data: Q3, 2017

• Backfill Support: Yes, from the date of addition of domain inside Sprinklr

• Engagement Stats Refresh Rate: Not updated

• Author/ Profile Metadata Details: Yes

For more information, refer to Videos as a Listening source.

Stack Exchange

• Source of Data: Stack Exchange Official API

• Coverage: All Public Data from site : Stack overflow and serverfault.com

• Latency: 5-15 minutes

• Historical Data: No, only going forward data is available.

• Backfill Support: No

• Engagement Stats Refresh Rate

  • Engagement Stats are updated only for first 24 hours

  • Every 15 Minute for last 2 hour mention

  • Every 6 hours for the last 24 hours

• Author/ Profile Metadata Details: Yes

For more information, refer to Stack Exchange as a Listening source.

Source

Overview

TV

• Source of Data: Datavendor [LexisNexis]

• Coverage: Sprinklr includes Broadcast (TV and Radio) with over 2100 channels in all 210 US Nielsen markets, Canada, and the UK.

• Latency: Less than 60 Mins

• Historical Data: Q3 2017

• Backfill Support: Yes

• Archive Support: Upto 2 Years

• Author/ Profile Metadata Details: Yes (Earned)

For more information, refer to TV as a Listening Source.

Radio

• Source of Data: Datavendors [LexisNexis]

• Coverage: Sprinklr includes Radio transcripts and audio clips of 750+ major radio sources across US, UK, and Canada.

• Latency: Less than 60 Mins

• Historical Data: Q3 2017

• Backfill Support: Yes

• Archive Support: Up to 2 Years

• Author/ Profile Metadata Details: Yes (Earned)

For more information, refer to Radio as a Listening Source.

Print

• Source of Data: LexisNexis

• Coverage: We cover 13000+ global print sources across all geographies

• Latency: Less than 24 hrs

• Historical Data: Q3 2014

• Backfill Support: Yes

• Engagement Stats Refresh Rate: Not updated

• Author/ Profile Metadata Details: Yes

For more information, refer to Print as a Listening Source.