Sprinklr Insights provides Generative AI capabilities that help users explore data, find important patterns, understand issues, and organize themes without needing advanced technical skills. These capabilities make it easier to review large amounts of information, summarize key points, and identify changes or problems quickly. This allows teams to get answers faster and use the platform more independently for their customer experience needs.

This document provides a detailed outline of the Generative AI capabilities available within the Sprinklr Insights product suite. The following tables, organized by module, list each supported capability and describe how it can be accessed, controlled, and configured within the platform.

The capability tables below include the following columns. 

• Feature Name: The official name of the Generative AI capability. This includes a link to the corresponding Sprinklr Help Center article for additional reference. 
   

• Availability: This column indicates the conditions under which a feature becomes available, including any required configuration steps or dependencies. 

• Auto-enabled with module: The feature is available immediately when the module is enabled. No additional configuration is required. 

• DP configuration required: The feature becomes available only after the module is enabled and the required Dynamic Properties (DPs) are configured. The DP names are listed directly in this column. Contact Sprinklr Support for assistance. 

• DP and additional configuration required: The feature becomes available only after the module is enabled, the required Dynamic Properties (DPs) are configured, and additional configuration is completed. 

  ​Contact Sprinklr Support for assistance. 
   

• Access Management: Specifies whether the feature can be controlled through Feature Access Management in AI+ Studio and whether rolebased access control (RBAC) is supported. This column explains how each feature can be controlled through Feature Access Management: 

• Enable/disable and RBAC supported: The feature can be turned on or off in Feature Access Management and supports role based access control (RBAC). 

• Enable/disable only (RBAC not supported): The feature can be enabled or disabled in Feature Access Management, but RBAC controls do not apply. 

• Not available in Feature Access Management:The feature cannot be managed through Feature Access Management. 
   

• Applicable Areas: Lists the dashboards, screens, workflows, or UI components where the feature is accessible. 
   

• AI Configuration Support: Indicates whether the feature supports advanced AI configuration such as prompt editing, model selection, guardrails, data masking, and orchestration pipelines within AI+ Studio. 

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Social Listening Generative AI Capabilities 

Social Listening tracks and analyzes online conversations to uncover customer opinions, preferences, and trends that impact business strategy. The following table gives details on multiple Gen AI features of Social Listening. 

Customer Feedback Management Generative AI Capabilities 

Customer Feedback Management modernizes surveys by making them AI-driven, user-friendly, and self-serve, helping customer experience teams overcome low response rates, manual analysis, and fragmented feedback loops to quickly generate actionable insights that improve customer experience. The following table gives details on the available GenAI features of CFM.