Sprinklr Named 'Exemplary' in the 2026 Customer Experience Management Buyers Guide by ISG Research

Here's why Unified CXM is becoming the enterprise standard

Customer experience is no longer about isolated interactions — it's about sustaining value across the entire customer relationship. As enterprises shift from fragmented, department-centric tools to unified platforms, the demand for journey orchestration, AI-driven decisioning and lifecycle analytics is at an all-time high.

The 2026 ISG Buyers Guide™ for Customer Experience Management evaluates 28 software providers on their ability to address buyers' requirements for CXM software across Product Experience [Capability and Platform] and Customer Experience.

Sprinklr's Unified Customer Experience Management (Unified-CXM) platform was rated “Exemplary”, performing above the median on both Product and Customer Experience. Sprinklr was also named a “Leader” in Capability — one of only three providers to earn that distinction and recognized for breadth and depth across customer interactions, CXM analytics, AI and automation, customer journey management, and knowledge management.

As the only Unified-CXM platform purpose-built for the enterprise, Sprinklr helps organizations unify customer engagement, insights, and action across the front office on a unified AI-native platform.

Download the report to see how 28 providers were evaluated and build your business case for a customer experience management platform.