NEW AT SPRINKLR
The Spring '26 Release is here
Browse our latest innovations, all designed to help you deliver extraordinary customer experiences at scale.
What's new at Sprinklr
Faster insights, faster action
Expanded CFM capabilities. AI-powered enrichments for listening. Action Plans now available across the suite.
Higher performance, that's even more data-driven
More insights and automation with Copilots. Content that drives stronger impact. Performance analytics like never before.
Reliable experiences at every interaction
Balanced staffing with less effort. AI you can see and improve. Guided analytics that speed decisions.
Sprinklr Insights
Voice of the customer, never sounded better
Understand customer feedback faster with copilots and experience a host of new capabilities that elevate CX insights.
Customer Feedback is better with Copilot
Copilot now analyzes your CFM survey results, transforming feedback into accurate insights, visual trends, comparisons, and multi‑level drilldowns so you can take actions faster.
Launch localized, on‑brand web surveys at global scale
Transform web survey programs at a global scale with automated localization, governance and distribution optimization.
Bring CFM insights to life with dynamic dashboards
Visualize CFM metrics in Sprinklr Display through dynamic, customizable dashboards built for leadership reporting and real-time decision-making.
Unify customer profiles across channels using identity-based merging
Merge email, SMS, WhatsApp, and other profiles into a single customer view using custom identifiers—while preserving data integrity and ensuring subscription and quarantine rules remain consistently enforced.
Listen more accurately with AI+ Topics
Fine tune your listening queries with smart inclusion and exclusion criterias, generated using AI.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Don't stop at insights. Act faster with Action Plans
Create action items from insights, assign owners, set timelines, and track progress - all within the same platform.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Get more data-backed Copilot answers with Deep Research
Generate more credible insights through Copilot with broader data, transparent citations, and structured analysis.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Sprinklr Social and Sprinklr Marketing
Transform marketing with deeper automation, higher performance
Automate more workflows with Copilot, elevate content and optimize performance with analytics unique to Sprinklr.
Elevate marketing efficiency with Copilot
Copilots are now even more powerful, allowing social and paid media teams to build widgets conversationally, summarize large volume of inbound comments to engage faster, explain sudden performance shifts and much more.
Ignite your TikTok content with music
Creators can now access TikTok’s commercial music library directly within Sprinklr, streamlining content creation.
Turn designs into social posts seamlessly
Our new Canva integration allows teams to browse, import, and manage design assets within Sprinklr DAM.
Connect strategy to performance shifts
Attribute performance changes to budget or strategic adjustments.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Truly measure the impact of boosting
Compare pre‑ and post‑boost insights in a single, unified view - only available with Sprinklr.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Measure how your sellers perform on LinkedIn
Track profile analytics like reach and impressions for users using Distributed.
Sprinklr Service
Modernize the contact center with intelligent, end‑to‑end automation
Empower teams with AI powered planning, transparent agent intelligence, guided insights, and faster voice experiences, all in one unified solution.
Service Analytics for instant, guided insights
Standard dashboards, unified KPIs, and a simplified data source help every role find the right metrics faster and move from data to decisions in less time.
Automatic shift bidding that balances performance and people
Create fair, forecast‑aligned shifts with transparent agent preferences and less planner effort.
Explainable, test‑backed AI agents
See why AI agents respond the way they do and refine behavior with clear logs and quick validation.
Platform
A more open, self service, and interoperable platform
Simplify data flow, integration management, AI governance, and compliance at scale.
Unified integration management with Sprinklr Marketplace
Discover, install, and manage connectors in one place with clear governance.
UDC Connector for automated, recurring ingestion
Use CRON‑based scheduling and Knowledge Base connectors to automate recurring data ingestion—no scripts required.
AI+ bulk testing and telemetry for governed scale
Scale AI with confidence by validating behavior across many records and monitoring usage with full visibility.
Work faster with Sprinklr Assist
Instant, AI‑powered in‑product answers that help every user navigate, learn, and complete tasks without leaving their workflow.
Data Retention Policy 2.0, built for compliance
Define, update, and audit retention policies across Sprinklr data with greater precision. DRP 2.0 introduces granular controls, safer change management, and clear logs so legal, compliance, and platform teams can enforce regional timelines, prove defensible deletion, and adapt quickly as regulations evolve.
*This is a Limited Availability Feature. Please reach out to your Success Manager or Account Executive for enablement.
Looking to dive deeper?
Refer to our release notes for details on all the latest innovations or get in touch with the Sprinklr team for a personalized walkthrough.