Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Marketing Copilot for Campaign, Sub‑Campaign, and Task Discovery in Editorial Calendar

Sprinklr now introduces Marketing Copilot in the Editorial Calendar/Planner, making it easier to discover campaigns, sub‑campaigns, and tasks using natural language. You can quickly find active campaigns, ongoing sub‑campaigns, overdue tasks, and more by simply typing a query into Copilot—without manually configuring filters.

This enhancement removes the complexity of navigating multiple views and filters, allowing you to complete discovery tasks faster and work more efficiently within the Editorial Calendar.

Marketing Co-pilot in Reporting: Campaign, Sub-Campaign, Task

Sprinklr introduces Marketing Copilot in Reporting, an AI‑powered assistant seamlessly integrated into your Marketing reporting dashboards. It transforms campaign, sub‑campaign, and task analytics into clear, actionable insights. You can ask queries about the data in your dashboard or request summaries of key performance metrics to quickly understand overall performance—without having to review each data point individually.

Copilot delivers intelligent summaries and conversational insights, helping you gain faster visibility into campaign and task performance and make informed decisions with ease.

Support for Color Configuration in External Calendars and Exports

Sprinklr now displays color configuration details from the Sprinklr Editorial Calendar board in both Editorial Calendar PDF exports and the External Calendar. This enhancement allows external users—who do not have access to the Sprinklr platform—to easily view color cues, correctly interpret the information, and understand the data easily.

Color configuration details now appear consistently across PDF exports and external calendars for all supported calendar views, including Yearly, Quarterly, Monthly, Weekly, and Daily. For more details, refer to Add Color Configurations in Editorial Calendar.

Bulk Actions on Requests with Macros

Sprinklr now lets you apply macros to requests, enabling bulk actions on submitted requests directly from the Request Dashboard. You can create reusable macro sets and apply them in one click, significantly reducing
repetitive manual work.

This enhancement makes common tasks, such as updating statuses, modifying custom fields, or triggering predefined rules faster and more efficient, especially for teams managing large volumes of requests. For more details, refer to Manage Requests.

Clone Submitted Requests

Sprinklr has introduced a Clone Request option for submitted request forms, allowing you to duplicate an existing request, update the pre‑filled information, and submit it as a new request. This feature eliminates the need to manually re‑enter data when resubmitting similar requests or making minor edits.

By enabling quick reuse of previously submitted requests, this enhancement reduces repetitive effort, speeds up
request creation, and improves productivity—especially for users working with long or complex request forms. For more details, refer to Manage Requests.

Unification of Task Creation Workflows​

Sprinklr now offers a unified task creation and editing experience across Projects, Campaigns, Sub-Campaigns, Assets, Messages, Requests, and other entities. With this update, all tasks regardless of the entity, use a single, consistent Task
Creation form when you create or edit them. This change replaces multiple modals, inconsistent field orders, and varied UI patterns, delivering a streamlined and cohesive task creation workflow across the platform. For more details, refer to Task Creation and Edit Forms.

Task Sheet Improvements for Filtered Views

Sprinklr has improved filtered task sheet views to keep the interface interactive even when no tasks match the applied
filters. Previously, when you applied filters on Project, Campaign, or Sub-Campaign task sheets and no tasks qualified, the task sheet disappeared. This behavior prevented you from adding new tasks in filtered contexts and
disrupted expected workflows.

With this update, task sheets remain visible even when filtered views return no results. You can now add rows, create tasks, and benefit from intelligent autofill that respects the applied filters and grouping conditions.

Task Filter Enhancements in Editorial Calendar and Production Dashboards

Sprinklr has enhanced task filtering in the Editorial Calendar and Production Dashboards, giving you greater control over how you view and manage tasks. You can now filter tasks by Project, Portfolio, Campaign, and Sub-Campaign.

These enhanced filters support the following options across both dashboards:

• Portfolio-level filtering: View tasks across all projects and sub-projects within a portfolio.

• Project-level filtering: View tasks for projects, including sub-projects and linked campaigns.

• Campaign and Sub-Campaign filtering: View tasks associated with campaigns, sub-campaigns, and their related messages or assets.

• Special filters: Filter tasks using Is Sub Task and Is Sub Project options for more precise results.

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Correlation-Based Performance Insights for Copilot

Copilot now supports correlation-based performance insights, a new analytical capability that explains why performance changed by correlating reporting metrics with audit level changes across budgets, bids, audiences, creatives, and runtime settings.

Traditional dashboards show what changed but not the underlying drivers. As a result, teams often spend time manually investigating budget shifts, creative updates, audience changes, and delivery adjustments—leading to guesswork, slower decisions, and delayed optimization. Copilot addresses this gap by delivering a structured root cause analysis with quantified impact scores, helping teams quickly identify what actually drove performance changes.

With these insights, you can make faster, more confident, data backed optimization decisions with minimal manual effort, resulting in reduced wasted spend, more stable performance, and a shift from reactive reporting to proactive performance management. For more details, refer to Correlation-Based Performance Insights in Copilot.

Copilot Widget Builder

Sprinklr Ads Reporting Copilot now enables you to create reporting widgets using simple, natural-language prompts. It interprets your intent, selects best-practice metrics and visualizations, and instantly generates a ready-to-use widget that you can add directly to your dashboard. ​This feature enables faster exploration, quicker insights, and more intuitive self-service analytics without replacing existing reporting workflows. For more details, refer to Create Reporting Widgets with Ads Reporting Copilot.​

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Boost Analytics in Unified Performance Analytics (UPA)

Sprinklr introduces Boost Analytics, a new UPA capability that helps you analyze the impact of boosting social posts. Boost Analytics aligns posts by their boost start date and categorizes performance into Pre-Boost, In-Boost, and Post-Boost views, enabling instant comparison of performance trajectories.

This feature consolidates organic, paid, and total performance metrics into one consistent framework. You can now measure uplift, trends, and ROI across posts and campaigns without relying on manual spreadsheets or guesswork. For more details, refer to Boost Analysis in Unified Performance Analytics.

New Custom Field Copy Actions in Paid Pre Publishing Rules

Sprinklr has introduced new actions that automatically copy custom fields from Campaigns, Sub-Campaigns, and Audiences to Paid Initiatives and Ad Sets in Paid Pre Publishing Rules. This update allows you to pull in these fields directly while building an ad in Composer and use them in naming conventions—eliminating the need to manually enter custom field values. For more details, refer to Paid Pre Publishing Rules Conditions and Actions.

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Entity Level User Approvals for Manual Validations in Checklists

We’ve introduced several enhancements to manual validations in Checklists:

• Entity Level User Approvals: Manual validations now operate at the user level, allowing multiple approvers to validate the same checklist item. Each approver must complete their own validation, ensuring accountability before the task is fully approved.

• Export User Level Validation Audit: You can now export detailed activity logs for checklist validations and approvals alongside the campaign activity export. This makes it easy to save, review, and share validation records with the required teams.

These enhancements strengthen QA compliance and make it easier to monitor checklist validations at the user level. For more details, refer to How to Apply Compliance QA Checklist in Ads Manager.

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New Checks Added to Automated QA Checklist

We’ve expanded the Automated QA Checklist with new checks and enhancements to improve validation accuracy and coverage.

• ‘Includes’ Operator for Single Select Custom Fields: The checklist now supports the includes operator for single-select custom fields. When a user specifies one or more values in the includes condition, the check passes if the custom field contains any of those values.

• Media Asset Name Validation: You can now validate Media Asset Name at the ad variant level. This check ensures that the name of the media asset used in the ad matches the asset name defined in the media plan.

• New TikTok Ad Set Level Checks: We’ve added the following parity level conditions as well for TikTok at the Ad Set level:

  • Is HFSS

  • Is LHF

​For more details, refer to List of Supported QA Checklist Fields.

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Meta: Advantage+ Catalog Ads in App Promotion Campaigns

Meta has extended Advantage+ Catalog Ads to support the App Promotion objective, enabling advertisers to dynamically promote app products and drive installs using their product catalogs. To stay aligned with this update, Sprinklr now supports Advantage+ Catalog ads for App Promotion.

This enhancement enables you to create, manage, and optimize  App Promotion campaigns using Advantage+ Catalog Ads within Sprinklr, delivering a unified experience across all catalog-driven objectives. For more details, refer to Compose Meta Advantage Catalog Ads.

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Meta Ads: v23 to v24 Migration

Sprinklr has upgraded from Meta API v23 to v24 to align with the latest platform version. With this update, we have made the following changes to the platform -

• Messenger Lead Ads Deprecation: Meta is deprecating the API capability to create lead ads that collect leads in Messenger. You will no longer have the option to use Messenger as the conversion location for Leads campaigns from Sprinklr.

• Flagged Custom Audiences and Custom Conversions: You can no longer create lookalike audiences from flagged custom audiences that suggest the use of information (e.g., health, financial) not allowed under Meta's terms, and is restricted from running ads. Additionally, you cannot select flagged custom audiences when building new campaigns. Flagged custom conversion pixels are also prohibited in new campaign setups.

• Facebook Video Feeds Placement Deprecation: Meta is discontinuing delivery for the Facebook Video Feeds placement. Campaign spend will automatically shift to other eligible placements. Creating or updating a campaign using this placement is no longer supported in Sprinklr. Meta recommends using Facebook Reels as the replacement placement.

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Meta: Support for Carousel and Advantage+ Catalog Ads in Threads

Threads has expanded its ad format capabilities to include Carousel Ads and Advantage+ Catalog Ads, allowing advertisers to showcase multiple products or narrative sequences in a single ad unit. To stay aligned with this update, Sprinklr now fully supports both ad formats for Threads.

Carousel Ads for Threads: Carousel Ads are now supported for the objectives - Brand Awareness, Traffic, Engagement,  Leads, Sales.

Advantage+ Catalog Ads for Threads: Advantage+ Catalog Ads for Threads support the following objectives: Traffic,  Engagement, Leads, Sales.

For more details, refer to Publish Ads In Threads From Sprinklr.

Meta: Show as Collection Format Display Option in Advantage+ Catalog Ads

Sprinklr now supports Show as Collection as an automated format display option for Advantage+ Catalog Ads, aligning with Meta’s latest creative automation capabilities. Enabling this field allows advertisers to deliver multiple optimized ad formats from a single creative setup, for example, automatically transforming a Carousel ad into a Collection ad. For more details, refer to Compose Meta Advantage Catalog Ads.

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Enhanced Account Health Visibility for Ad Account and Page Permissions 

Sprinklr has updated the platform to clearly surface account related errors—such as missing permissions or page access—directly in the UI to improve visibility and user experience. This update includes the following enhancements:

• Missing Ad Account Scope for Meta in Account Health Diagnostics: Sprinklr now displays ad account level errors in the Diagnostics tab within the Account Health screen for functionalities affected due to missing permissions. This makes it easier to identify and resolve setup issues before they impact delivery.

• Missing Page Access Validation: Sprinklr now triggers a validation when you attempt to Publish or Review & Publish a draft ad entity that uses a non-permissible page. The error message clearly identifies the ad account where the Page is not linked along with the username in some cases.

These improvements help you proactively identify permission issues and reduce publishing errors. For more details, refer to Account Health Alerts.

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Meta: Ad Set Budget Sharing

Sprinklr now supports Ad Set Budget Sharing, allowing campaigns that use ad set level budgets to automatically share up to 20% of budget across ad sets within the same campaign to optimize performance.

You can enable this feature by turning on the Ad Set Budget Sharing toggle at the Paid Initiative level when creating a campaign in Sprinklr. Once enabled, Meta dynamically reallocates unused budget from underperforming ad sets to higher-performing ones, improving efficiency without requiring manual budget adjustments.

This update aligns Sprinklr with Meta’s native capabilities and enables advertisers to create, manage, and optimize campaigns with more flexible and efficient budget allocation. For more details, refer to Compose Facebook & Instagram Ads.

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X: Support for Ad Name 

Sprinklr now supports the Ad Name field for X ads, allowing you to assign a unique name to each ad at the Tweet level. Going forward, when you enter the creative name in Sprinklr, it will appear as the tweet name, i.e. the Ad Name on X Ads Manager. Additionally, you can configure X naming conventions using the Ad level custom properties at the creative level to use them in Reverse Naming Convention (RNCV) to automatically tag, categorize, and report on ads based on your defined taxonomy. For more details, refer to Compose X Ads.

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Reddit: Support for Ad Comments Moderation

Sprinklr now supports Reddit Ad Comments Moderation, allowing you to view, track, and moderate comments on paid Reddit ads (dark posts) directly within Sprinklr.

With this update, you can view both organic and dark comments by adding a Reddit column to the Engagement Dashboard in Sprinklr Social. This enhancement helps you maintain brand safety and respond to audience engagement quickly and efficiently—without leaving the platform.

Enhanced Cloning Workflow and Improved Scrolling 

Sprinklr has enhanced its advanced campaign cloning workflows by surfacing more contextual information and improving the campaign selection dropdown for smoother, more consistent scrolling. This update includes the following improvements: 

Campaign Metadata Display: When cloning into an existing campaign, Sprinklr now displays key details for each selectable option, including Campaign Name, Ad Set Name, Ad Name, Status, Objective, and more. This added visibility helps you make more informed selections during cloning. 

Improved Scrolling Experience: The campaign selection dropdown now supports smooth, uninterrupted scrolling without visual clipping. It also expands vertically to display multiple campaigns at once, making navigation faster and easier. 

These enhancements make cloning workflows more efficient, reduce the risk of selecting the wrong campaign, and improve consistency across channels. For more details, refer to Actions Available for Entities in Ads Manager.

Conditional Formatting for Dynamic Video Templates 

Sprinklr now supports conditional visibility rules for layers within Dynamic Video Templates (DVTs) when used with Automated Feeds and Meta Catalogs. This enhancement allows you to dynamically show or hide video layers, such as text, shapes, banners, overlays, price slashes, and badges based on feed values, similar to conditional mapping in Dynamic Image Templates.  

Supported Conditions include: 

• Date based: before, after, or between specific dates 

• Feed value based: price comparisons (>, <, =), contains, empty/not empty, and more 

• Script based logic: advanced conditions using functions similar to Dynamic Image Template expressions 

This update enables more flexible and powerful catalog and feed driven video executions through DVTs. 

Enhanced Split Test Workflow 

Sprinklr has enhanced the A/B Test (Split Test) setup workflow to improve usability and ensure correct configuration. This update introduces the following improvements: 

Inline Helper Text and Tooltips: The UI now displays clear descriptions and contextual tooltips during A/B test setup. These updates align terminology and guidance with reporting expectations, helping you configure tests with greater confidence. 

A/B Tests for Scheduled Campaigns: You can now create A/B tests for both live and scheduled paid initiatives in Sprinklr. 

Campaign Metadata During Selection: When selecting campaigns in the Paid Initiative field, Sprinklr now displays key metadata including Campaign ID, Status, and Start and End Dates to help ensure accurate campaign selection. 

These enhancements streamline the split test setup process and reduce the risk of configuration errors. 

Meta: Beneficiary and Payer Authorization Requirements for India, Thailand and Brazil   

Meta now requires advertisers to verify Beneficiary and Payer identities before publishing financial services ads targeting India, Thailand, and Brazil. To stay aligned with this policy update, Sprinklr now requires beneficiary and payer verification for campaigns targeting the following countries: 

India: To comply with regulatory authorities such as SEBI, advertisers must verify Beneficiary and Payer identities for securities and investment ads targeting India. 

Thailand: Advertisers must verify Beneficiary and Payer identities for ads targeting Thailand only if the ad account is flagged. 

Brazil: Advertisers must verify Beneficiary and Payer identities for ads targeting Brazil only if the ad account is flagged. 

These requirements are designed to promote consumer safety and apply exclusively to securities and investment advertisers targeting India, Thailand, and Brazil.  

For more details, refer to Beneficiary and Payer Information for Regulated Countries in Meta Ads.

Meta: Support for Multiple Conversion Pixels on a Single Ad Entity 

Sprinklr now supports separate configuration of Web, Offline, and App pixels on the same ad entity (Paid Initiative, Ad Set, Ad Variant), along with the ability to select up to 10 datasets from the offline dataset dropdown. This enhancement aligns Sprinklr with Meta’s native capabilities and enables complete conversion tracking across Website, Offline, and App sources simultaneously at the ad level. 

By supporting multiple conversion sources in a single setup, this update improves measurement accuracy and helps advertisers optimize campaigns more effectively when using mixed conversion data. For more details, refer to Compose Facebook and Instagram Ads.

TikTok: Support for Purchase Order Numbers 

Sprinklr now supports associating a Purchase Order (PO) number with TikTok ad campaigns, enabling accurate invoice tracking and financial reconciliation. You can enter the Purchase Order number in the PO Number field within the Paid Initiative Details section when creating or updating a campaign. 

This enhancement improves billing accuracy across Manual, Upgraded Smart+, and Search campaigns. For more details, refer to Compose TikTok Ads.

TikTok: Upgraded Smart+ Preview Links 

Sprinklr now supports externally shareable preview links for Upgraded Smart+ campaigns on TikTok. With this update, Sprinklr will generate a TikTok Ads Manager preview link for published ads, allowing you to easily share and review ad previews outside the platform. For more details, refer to Upgraded Smart+ Creatives.

Pinterest: Bulk Upload Metros for Pinterest Targeting 

Sprinklr now supports bulk upload of Metros for Pinterest targeting, streamlining the campaign creation workflow. This enhancement removes the need to manually search and select individual Metros, making it easier to target specific Designated Market Areas (DMAs) or Metros at scale. For more details, refer to Compose Pinterest Ads.

TikTok: Support for Brand Safety Controls 

We have introduced the Account Controls option within Account Details for TikTok Ad accounts, enabling you to configure and view Brand Safety settings directly in Sprinklr. You can manage controls such as the TikTok Inventory Filter and Suitability settings, including Category Exclusion and Vertical Sensitivity, at the account level. 

This enhancement allows you to set brand safety defaults as a safeguard across campaigns, reducing repetitive configuration and simplifying ongoing account management. For more details, refer to Add TikTok Ad Accounts.

LinkedIn: Ads Personalization

Sprinklr now supports Dynamic Commentary Text (DCO text) for single‑image and video ad creatives, enabling more personalized ad experiences. You will now be able to create, update, view, and delete DCO text on creatives.

This enhancement will allow you to personalize ads using macros such as First Name, Company Name, Job Title, and Industry, helping tailor each ad to the individual viewer and improve engagement.

LinkedIn: Support for A/B Testing

Sprinklr now supports A/B Testing (Split Testing) for LinkedIn campaigns, allowing you to create and edit A/B tests and view test results directly within Sprinklr. This enhancement makes it easy to test different variables across your paid initiatives and identify which strategies perform best—all without leaving the platform.

Entity Level User Approvals for Manual Validations in Checklists 

We’ve introduced several enhancements to manual validations in Checklists: 

Entity Level User Approvals: Manual validations now operate at the user level, allowing multiple approvers to validate the same checklist item. Each approver must complete their own validation, ensuring accountability before the task is fully approved. 

Export User Level Validation Audit: You can now export detailed activity logs for checklist validations and approvals alongside the campaign activity export. This makes it easy to save, review, and share validation records with the required teams. 

These enhancements strengthen QA compliance and make it easier to monitor checklist validations at the user level. For more details, refer to Integration of Checklist with Approval Queues.

Copilot for Unified Reporting  

Sprinklr now embeds Copilot directly into Unified Reporting dashboards, providing real time interpretation, benchmarking, risk detection, and decision support. Copilot for Unified Reporting currently offers the following key capabilities: 

1. Dashboard Summary: You can ask Copilot to summarize a dashboard tab, and it will generate an insight driven overview by analyzing data across Social, Listening, and Paid widgets. Copilot also delivers focused summaries for: 

   • Social Media Impact 

   • Audience Conversations 

   • Paid Media Results 

2. Support for Custom and Sub-Custom Entities: Copilot now understands and responds to queries involving Custom Entities (CE) and Sub-Custom Entities (SubCE). These entities unify metadata across Paid, Social and Listening analytics, creating a shared language across dashboards. With this support, Copilot can: 

   • Automatically identify the business entity referenced in your query (such as Campaign, Launch Event, Region and more). 

• Aggregate and summarize data across all widgets—both within and beyond the current dashboard—linked to the same entity. 

• Deliver meaningful summaries across mixed data sources. 

3. Support for Event Based Data and Filters: When responding to queries, Copilot now considers event based data and applies relevant event based filters. It supports events from Listening, Social, and Paidsources, ensuring responses reflect performance in the context of key moments and milestones. 

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X Watch Time Metrics Availability in Unified Analytics & Unified Performance Analytics 

You can now access the following X video watch-time metrics are now available in Unified Analytics (UA) and Unified Performance Analytics (UPA) –  

• X Video Watch Clicks 

• X Video Watch Time (ms) 

• X Video Watch Clicks Trend 

• X Video Watch Time Trend 

With this update, you can use these metrics across entities (Paid Initiatives, Ad Sets, Ad Variants) in dashboards, pivots, and exports, allowing you to visualize and compare video watchtime across channels (e.g., X vs. TikTok vs. Meta) and help optimize your content strategy. For more details, refer to Supported Metrics and Dimensions in Unified Performance Analytics.

Ads Reporting Parity: LinkedIn Unique Reach Configuration 

LinkedIn has updated the configuration window for Unique Reach and now limits unique metric data to the last 92 days. To stay aligned with LinkedIn’s native capabilities, Sprinklr now enforces a maximum 92-day limit for Unique Reach configurations on LinkedIn. 

With this update, you can no longer select a date range longer than 92 days when configuring the Unique Reach metric within LinkedIn’s Unique Metrics settings. For more details, refer to Ads Unique Metrics.

Introduction of Post Status ID as a Universal Identifier Across All Data Sources  

With this release, we introduced a new dimension - Post Status ID, that serves as a universal identifier across all data sources, including Social Analytics (SA), Paid, and Unified Performance Analytics (UPA). This new dimension enables you to use a single identifier to filter posts consistently across dashboards and widgets, regardless of the data source. 

This enhancement simplifies dashboard creation and scheduled exports, by eliminating the need to apply multiple filters (such as Channel Status ID (SA), Post Channel ID (Paid), or Post Status ID (UPA)) for the same post across different widgets and dashboards. For more details, refer to Supported Metrics and Dimensions in Unified Performance Analytics.

Introduction of New Dimensions in Unified Performance Analytics 

We added two new dimensions to Unified Performance Analytics to help you analyze content performance more effectively: 

• Post Trend Day – Measures performance lift over specific timeframes and highlights recurring engagement patterns after the initial publish date. This dimension makes it easier to analyze and compare post-performance across quarterly, monthly, or yearly time periods. 

• Post Type – Lets you filter content as organic or boosted using a single selection, replacing the need for two separate filters (Is Dark and Is Sponsored). 

These new dimensions simplify the user experience, optimize posting strategies and campaign timing, and support consistent reporting across brands and channels. For more details, refer to Supported Metrics and Dimensions in Unified Performance Analytics.

Cross‑Channel Metric Unification in Unified Performance Analytics 

With this release, Sprinklr unifies channel specific metrics into global Canonical metrics in Unified Analytics dashboards, simplifying widget and dashboard creation. Metrics such as Impressions, Reach, and Engagements, previously defined separately across platforms like Facebook, Instagram, and LinkedIn, now roll up into standardized Canonical metrics that work consistently across channels. 

You can use these Canonical metrics in combination with dimensions such as Data Type(Paid/Organic/Total), Channel, Currency, and more to perform deeper and more flexible analysis. By introducing Canonical metrics in Unified Performance Analytics, Sprinklr reduces metric sprawl and removes the need to manually reconcile similar metrics across widgets and exports, especially when slicing by Data Type. 

Support for Multi-Select Custom Field Dimension in Unified Analytics 

Unified Analytics now supports custom tags as dimensions, allowing you to view data from multiselect custom fields without duplication. This enhancement improves reporting accuracy for any entity using multivalued tags, including outbound messages, ad variants, ad sets, and ad campaigns. It also enables more reliable filtering and attribution using your existing custom fields within Unified Analytics.