Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Marketing Copilot for Campaign, Sub‑Campaign, and Task Discovery in Editorial Calendar

Sprinklr now introduces Marketing Copilot in the Editorial Calendar/Planner, making it easier to discover campaigns, sub‑campaigns, and tasks using natural language. You can quickly find active campaigns, ongoing sub‑campaigns, overdue tasks, and more by simply typing a query into Copilot—without manually configuring filters.

This enhancement removes the complexity of navigating multiple views and filters, allowing you to complete discovery tasks faster and work more efficiently within the Editorial Calendar.

Marketing Co-pilot in Reporting: Campaign, Sub-Campaign, Task

Sprinklr introduces Marketing Copilot in Reporting, an AI‑powered assistant seamlessly integrated into your Marketing reporting dashboards. It transforms campaign, sub‑campaign, and task analytics into clear, actionable insights. You can ask queries about the data in your dashboard or request summaries of key performance metrics to quickly understand overall performance—without having to review each data point individually.

Copilot delivers intelligent summaries and conversational insights, helping you gain faster visibility into campaign and task performance and make informed decisions with ease.

Support for Color Configuration in External Calendars and Exports

Sprinklr now displays color configuration details from the Sprinklr Editorial Calendar board in both Editorial Calendar PDF exports and the External Calendar. This enhancement allows external users—who do not have access to the Sprinklr platform—to easily view color cues, correctly interpret the information, and understand the data easily.

Color configuration details now appear consistently across PDF exports and external calendars for all supported calendar views, including Yearly, Quarterly, Monthly, Weekly, and Daily. For more details, refer to Add Color Configurations in Editorial Calendar.

Bulk Actions on Requests with Macros

Sprinklr now lets you apply macros to requests, enabling bulk actions on submitted requests directly from the Request Dashboard. You can create reusable macro sets and apply them in one click, significantly reducing
repetitive manual work.

This enhancement makes common tasks, such as updating statuses, modifying custom fields, or triggering predefined rules faster and more efficient, especially for teams managing large volumes of requests. For more details, refer to Manage Requests.

Clone Submitted Requests

Sprinklr has introduced a Clone Request option for submitted request forms, allowing you to duplicate an existing request, update the pre‑filled information, and submit it as a new request. This feature eliminates the need to manually re‑enter data when resubmitting similar requests or making minor edits.

By enabling quick reuse of previously submitted requests, this enhancement reduces repetitive effort, speeds up
request creation, and improves productivity—especially for users working with long or complex request forms. For more details, refer to Manage Requests.

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Correlation-Based Performance Insights for Copilot

Copilot now supports correlation-based performance insights, a new analytical capability that explains why performance changed by correlating reporting metrics with audit level changes across budgets, bids, audiences, creatives, and runtime settings.

Traditional dashboards show what changed but not the underlying drivers. As a result, teams often spend time manually investigating budget shifts, creative updates, audience changes, and delivery adjustments—leading to guesswork, slower decisions, and delayed optimization. Copilot addresses this gap by delivering a structured root cause analysis with quantified impact scores, helping teams quickly identify what actually drove performance changes.

With these insights, you can make faster, more confident, data backed optimization decisions with minimal manual effort, resulting in reduced wasted spend, more stable performance, and a shift from reactive reporting to proactive performance management. For more details, refer to Correlation-Based Performance Insights in Copilot.

Boost Analytics in Unified Performance Analytics (UPA)

Sprinklr introduces Boost Analytics, a new UPA capability that helps you analyze the impact of boosting social posts. Boost Analytics aligns posts by their boost start date and categorizes performance into PreBoost, InBoost, and PostBoost views, enabling instant comparison of performance trajectories.

This feature consolidates organic, paid, and total performance metrics into one consistent framework. You can now measure uplift, trends, and ROI across posts and campaigns without relying on manual spreadsheets or guesswork.

New Custom Field Copy Actions in Paid Pre Publishing Rules

Sprinklr has introduced new actions that automatically copy custom fields from Campaigns, Sub-Campaigns, and Audiences to Paid Initiatives and Ad Sets in Paid Pre Publishing Rules. This update allows you to pull in these fields directly while building an ad in Composer and use them in naming conventions—eliminating the need to manually enter custom field values. For more details, refer to Paid Pre Publishing Rules Conditions and Actions.

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Entity Level User Approvals for Manual Validations in Checklists

We’ve introduced several enhancements to manual validations in Checklists:

• Entity Level User Approvals: Manual validations now operate at the user level, allowing multiple approvers to validate the same checklist item. Each approver must complete their own validation, ensuring accountability before the task is fully approved.

• Export User Level Validation Audit: You can now export detailed activity logs for checklist validations and approvals alongside the campaign activity export. This makes it easy to save, review, and share validation records with the required teams.

These enhancements strengthen QA compliance and make it easier to monitor checklist validations at the user level. For more details, refer to How to Apply Compliance QA Checklist in Ads Manager.

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New Checks Added to Automated QA Checklist

We’ve expanded the Automated QA Checklist with new checks and enhancements to improve validation accuracy and coverage.

• ‘Includes’ Operator for Single Select Custom Fields: The checklist now supports the includes operator for single-select custom fields. When a user specifies one or more values in the includes condition, the check passes if the custom field contains any of those values.

• Media Asset Name Validation: You can now validate Media Asset Name at the ad variant level. This check ensures that the name of the media asset used in the ad matches the asset name defined in the media plan.

• New TikTok Ad Set Level Checks: We’ve added the following parity level conditions as well for TikTok at the Ad Set level:

  • Is HFSS

  • Is LHF

​For more details, refer to List of Supported QA Checklist Fields.

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Meta: Advantage+ Catalog Ads in App Promotion Campaigns

Meta has extended Advantage+ Catalog Ads to support the App Promotion objective, enabling advertisers to dynamically promote app products and drive installs using their product catalogs. To stay aligned with this update, Sprinklr now supports Advantage+ Catalog ads for App Promotion.

This enhancement enables you to create, manage, and optimize  App Promotion campaigns using Advantage+ Catalog Ads within Sprinklr, delivering a unified experience across all catalog-driven objectives. For more details, refer to Compose Meta Advantage Catalog Ads.

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Meta Ads: v23 to v24 Migration

Sprinklr has upgraded from Meta API v23 to v24 to align with the latest platform version. With this update, we have made the following changes to the platform -

• Messenger Lead Ads Deprecation: Meta is deprecating the API capability to create lead ads that collect leads in Messenger. You will no longer have the option to use Messenger as the conversion location for Leads campaigns from Sprinklr.

• Flagged Custom Audiences and Custom Conversions: You can no longer create lookalike audiences from flagged custom audiences that suggest the use of information (e.g., health, financial) not allowed under Meta's terms, and is restricted from running ads. Additionally, you cannot select flagged custom audiences when building new campaigns. Flagged custom conversion pixels are also prohibited in new campaign setups.

• Facebook Video Feeds Placement Deprecation: Meta is discontinuing delivery for the Facebook Video Feeds placement. Campaign spend will automatically shift to other eligible placements. Creating or updating a campaign using this placement is no longer supported in Sprinklr. Meta recommends using Facebook Reels as the replacement placement.

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Meta: Support for Carousel and Advantage+ Catalog Ads in Threads

Threads has expanded its ad format capabilities to include Carousel Ads and Advantage+ Catalog Ads, allowing advertisers to showcase multiple products or narrative sequences in a single ad unit. To stay aligned with this update, Sprinklr now fully supports both ad formats for Threads.

Carousel Ads for Threads: Carousel Ads are now supported for the objectives - Brand Awareness, Traffic, Engagement,  Leads, Sales.

Advantage+ Catalog Ads for Threads: Advantage+ Catalog Ads for Threads support the following objectives: Traffic,  Engagement, Leads, Sales.

Meta: Show as Collection Format Display Option in Advantage+ Catalog Ads

Sprinklr now supports Show as Collection as an automated format display option for Advantage+ Catalog Ads, aligning with Meta’s latest creative automation capabilities. Enabling this field allows advertisers to deliver multiple optimized ad formats from a single creative setup, for example, automatically transforming a Carousel ad into a Collection ad.

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Enhanced Account Health Visibility for Ad Account and Page Permissions 

Sprinklr has updated the platform to clearly surface account related errors—such as missing permissions or page access—directly in the UI to improve visibility and user experience. This update includes the following enhancements:

• Missing Ad Account Scope for Meta in Account Health Diagnostics: Sprinklr now displays ad account level errors in the Diagnostics tab within the Account Health screen for functionalities affected due to missing permissions. This makes it easier to identify and resolve setup issues before they impact delivery.

• Missing Page Access Validation: Sprinklr now triggers a validation when you attempt to Publish or Review & Publish a draft ad entity that uses a non-permissible page. The error message clearly identifies the ad account where the Page is not linked along with the username in some cases.

These improvements help you proactively identify permission issues and reduce publishing errors.

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Meta: Ad Set Budget Sharing

Sprinklr now supports Ad Set Budget Sharing, allowing campaigns that use ad set level budgets to automatically share up to 20% of budget across ad sets within the same campaign to optimize performance.

You can enable this feature by turning on the Ad Set Budget Sharing toggle at the Paid Initiative level when creating a campaign in Sprinklr. Once enabled, Meta dynamically reallocates unused budget from underperforming ad sets to higher-performing ones, improving efficiency without requiring manual budget adjustments.

This update aligns Sprinklr with Meta’s native capabilities and enables advertisers to create, manage, and optimize campaigns with more flexible and efficient budget allocation.

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X: Support for Ad Name 

Sprinklr now supports the Ad Name field for X ads, allowing you to assign a unique name to each ad at the Tweet level. Going forward, when you enter the creative name in Sprinklr, it will appear as the tweet name, i.e. the Ad Name on X Ads Manager. Additionally, you can configure X naming conventions using the Ad level custom properties at the creative level to use them in Reverse Naming Convention (RNCV) to automatically tag, categorize, and report on ads based on your defined taxonomy.

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Reddit: Support for Ad Comments Moderation

Sprinklr now supports Reddit Ad Comments Moderation, allowing you to view, track, and moderate comments on paid Reddit ads (dark posts) directly within Sprinklr.

With this update, you can view both organic and dark comments by adding a Reddit column to the Engagement Dashboard in Sprinklr Social. This enhancement helps you maintain brand safety and respond to audience engagement quickly and efficiently—without leaving the platform.