To comply with Meta's advertising policies, advertisers targeting certain countries may need to complete beneficiary and payer verification. This process helps verify the identities of individuals or organizations that benefit from or pay for the ads. In some cases, advertisers may also need to confirm these entities are authorized by a government agency to run specific types of ads.

Meta stores this information in the Meta Ad Library for one year after the ad’s final impression. However, the data won’t appear on the ad itself or in users' feeds.

If you’re targeting audiences in the European Union, Taiwan, Singapore, or Australia, you must provide beneficiary and payer details. Adding this information does not affect ad delivery, cost, bidding, feature availability, or the review process. In this article, you will learn -

• Who qualifies as a Beneficiary and Payer

• How to add Beneficiary and Payer details in Sprinklr

• List of countries that require this information

Who should be added as the Beneficiary and Payer?

As an advertiser, you’re responsible for complying with relevant laws in your target country.

• Beneficiary: The individual or organization (e.g., a business entity) that creates, produces, and promotes the ad content, either directly or through others. For example, if you're advertising shoes, the company selling the shoes is the beneficiary.

• Payer: The individual or organization that finances the ad.

  Note: If you're working through a reseller, the payer is the reseller that owns the business portfolio linked to the ad set.

How to enter Beneficiary and Payer details in Sprinklr?

You can enter Beneficiary and Payer details in Sprinklr in two ways:

1. Using Ads Composer (for New Campaigns)

• Open Ads Composer and choose the ad account and target audience.

• Navigate to the Budget & Schedule tab.

• Scroll to the “Enter Beneficiary Information” section. This section appears only if the ad set targets the EU, Taiwan, or Australia.

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• Click the Beneficiary field and select the appropriate entity.

• To specify a Payer, toggle on "A different person or organisation is paying."

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• Choose the payer from the list of available options.

2. Using Ads Manager (for Existing Campaigns)

• Click on the icon next to the campaign you want to edit.

• Navigate to each relevant ad set and enter the required Beneficiary and Payer details.

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Target Countries Requiring Beneficiary and Payer Details

Here’s a breakdown of requirements by country:

• European Union: Adding a Beneficiary is mandatory for all ads targeting EU-regulated countries.

• Australia: Including a Beneficiary is optional unless the ad promotes financial services, in which case it becomes mandatory.

• Taiwan: Adding a Beneficiary is mandatory for all ads targeting Taiwan. Additionally, for financial services ads toggle on Ad set includes ads about financial products and services and specify the Payer accordingly.

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