Challenge

A leading European bank faced a critical moment with the onboarding of a new CEO. As part of the executive’s leadership strategy, there was a strong emphasis on building a credible and consistent presence on LinkedIn to engage with customers, partners and industry stakeholders.

However, the social media team lacked a secure, compliant method to support the CEO’s LinkedIn presence. Traditional credential-sharing approaches posed significant security risks and violated internal governance standards, which blocked the team from enabling executive engagement at scale.

The team needed a way to support executive engagement without compromising privacy or relying on risky credential-sharing — ideally one that would also streamline workflows and save time.

Solution

The social media team partnered with Sprinklr to implement a secure and scalable framework for managing executive LinkedIn profiles using Delegated Publishing.

• A secure, one-time authorization link allowed the CEO to connect their LinkedIn account without sharing credentials or logging into Sprinklr.
• Access was restricted to a select group of social media team members, ensuring centralized governance and content oversight.
• The team used Sprinklr’s engagement dashboard to manage interactions, monitor performance and maintain a consistent executive voice.

As one team member shared, the ability to post and report without needing executive passwords is a game-changer. It enables secure access while saving time and centralizing workflows.  
 
Following the success with the CEO, the bank extended the model to include additional executives, creating a repeatable, secure approach to executive social media enablement.

Outcome

By enabling secure, credential-free access to LinkedIn through Sprinklr’s Delegated Publishing, the bank’s social media team unlocked a new level of efficiency and governance.

The team can now manage interactions, track KPIs and optimize content in real time, all within a single platform. Posting and reporting have become significantly easier, saving time and reducing risk. Thanks to LinkedIn’s latest API updates, the bank also gained access to granular insights like follower growth trends, video performance and ideal posting times, allowing them to fine-tune their strategy with precision.

What started as a solution for one executive quickly scaled across the leadership team, establishing a secure, repeatable model for executive social media governance — one that balances privacy, performance and strategic impact.

“We’re saving time on posting and reporting and can do it all in one place, from comparing post performance to tracking follower changes and engagement rates,” says the team’s social media manager.