The Challenge 

As a leading telco expanded its global presence, the company sought to scale its paid social strategy while giving local teams greater autonomy to manage and optimize their own campaigns. Managing LinkedIn campaigns centrally slowed execution, limiting the agility of local teams and straining budgets. To address these challenges, the company aimed to streamline processes, reduce costs and empower local teams to take control of their paid advertising strategies.  

The Solution 

To solve this, the company implemented Distributed from Sprinklr Marketing, enabling local teams to independently plan, launch and optimize LinkedIn ad campaigns. Thanks to Sprinklr’s close partnership and integration with LinkedIn, the telco’s users across regional offices now manage everything — from targeting to performance tracking – within a single, intuitive, AI-native platform. Sprinklr’s unified customer experience management (Unified-CXM) platform also enables the company to centralize LinkedIn ads reporting and control while unlocking autonomy at the local level. 

The Outcome 

By centralizing its paid media strategy while empowering local teams to execute campaigns independently, the telecommunications company has achieved greater agility, cost efficiency and performance at scale. With Sprinklr Distributed, teams now enjoy faster speed-to-market and the ability to respond in real time to high-performing content. This streamlined approach enabled the launch of more than 259 LinkedIn campaigns in a year and saved an estimated 108 hours in campaign management — time and resources that can now be reinvested into strategic global initiatives and additional media spend, driving even greater impact across markets.