The Challenge

When Zenith International took on the global performance marketing account for a luxury jewelry and home decor brand brand, they inherited a complex global account. The brand runs always-on campaigns focused on conversions, with ad variations tailored to more than 35 markets and languages. With no prior experience using Sprinklr, the team needed to quickly learn the platform and find a more efficient way to manage and report on thousands of ads.  

“We were building tens of thousands of ads, especially during our peak period in Q4,” explains Zenith Paid Social Associate Director Sully Ellahi. “To build that through the platform would probably take, for one person, maybe two or three days.” 

The team needed a faster, more reliable way to build, deploy and track large-scale ad campaigns without compromising performance or control.  

The Solution

The team quickly leaned into Sprinklr’s bulk import and custom tagging features to simplify campaign setup and reporting. They built master templates to automate how client briefs flow into ad builds, significantly reducing manual work and eliminating human error. Sprinklr dashboards give them visibility into performance across all markets and help them track core KPIs like ROI, CPC and engagement – ensuring they stay aligned with performance benchmarks. 
 
“Once we understood how the feature worked, we were then able to make it function in a way where we saved a lot of time,” says Ellahi.  

This gave the team control, speed and scalability they needed to deftly manage a high-volume performance account. 

The Outcome

Setup time dropped from days to under an hour — even for large, multi-market campaigns. The team was able to shift its focus from repetitive ad builds to strategy, testing and performance analysis and experimentation, helping the luxury decorative materials brand elevate its positioning and drive results. The streamlined process also made the account a great place for junior team members to learn and grow. 

“Reducing the time on this kind of work frees up the team to focus on more strategic activity — where we can add more value to the client,” says Ellahi. 

Sprinklr didn’t just streamline the work. It improved the team’s experience and became a go-to solution that Ellahi now recommends across accounts. 

"I really like Sprinklr,” he says. “I recommend it internally across accounts because it solves a lot of common problems. It’s helped us simplify complex work and genuinely improved how our team operates day to day.”