AI Topics
Cut through noise, to act on what truly matters with AI Topics
Automatically filter noise at scale across millions of conversations, so teams focus on what’s relevant, uncover real trends, and act with confidence
Focus on listening to relevant conversations
Listen to what truly matters
Separate real brand conversations from everything else — even when your brand has multiple meanings
Separate noise from real signals
Automatically filter noise so teams identify trends and themes that reflect what people are truly talking about.
Power better decisions with accurate insights
Deliver accurate, timely insights that help brand managers make faster decisions and respond confidently to market conversations.
Understand relevant brand conversations at scale with AI
Use AI to establish brand‑relevant context
AI transforms your query into a clear topic understanding with inclusion and exclusion guidelines based on brand relevance
Adjust topic understanding in plain language
Review how relevance is determined and easily refine the topic understanding using simple, natural language
Set up AI topics effortlessly
Apply Gen AI understanding to listening topics within your existing topic creation workflows
Power confident, data driven brand decisions
Measure audience sentiment accurately
Understand how audience truly perceives your brand by preventing irrelevant conversations from flowing into your listening dashboards
Understand market dynamics and changing trends
Track competitor and industry moves accurately to guide smarter business decisions
Manage brand crises confidently
Recognize when an emerging issue impacts your brand and act proactively before it escalates
Drive better marketing campaigns
Create more effective marketing campaigns with cleaner listening data powering your insights and decisions
Global brands track relevant conversations at scale with AI Topics
Cleaner Listening Data
A Swiss‑based multinational healthcare company eliminated large volumes of irrelevant listening data caused by the brand name’s alternate meaning in French
Relevant Market Intelligence
A Germany based global bank filtered out noise from 'bank' meaning 'bench/seat' in German resulting in brand‑relevant financial insights
Seamless Topic Configuration
An American television service provider found AI Topics easy to set up and removed significant volume of irrelevant mentions caused by common name matches