Sprinklr named a Strong Performer in The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026

What Forrester report says about Sprinklr:

Sprinklr is an established social analytics and contact-center-as-a-service (CCaaS) provider that has expanded into the CFMAS market with its CFM product, which is available as an add-on.

• Strategy. Sprinklr’s vision is solid and in line with the market — unifying signals in one place to drive action across the customer lifecycle — and its AI+ (genAI/Copilot layer) gives its roadmap an agentic arc.
• Capabilities. Sprinklr differentiates with its breadth of superior capabilities: AI+, LLM-agnostic architecture, no-code data architecture, program governance, omnichannel CX analytics, and social/reviews.
• Customer feedback. Customers praise Sprinklr’s social media, text mining, and survey design/branding flexibility and express enthusiasm for the potential it holds.
• Forrester’s take. Sprinklr Insights is a clear fit for existing Sprinklr customers, organizations with high design expectations for customer-facing assets, and those that want to move quickly with AI and have internal resources to support the program.

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