Standard Persona Apps
Updated
Persona Apps in Sprinklr combine the functionalities related to a specific task or role into a unified interface. They provide a focused view of the Sprinklr platform, making it easier to perform daily activities without switching between multiple tabs. With dedicated homepages for a quick overview and shortcuts to the frequently used features, Persona Apps provide quicker access to relevant information based on your role within the organization.
Persona Apps are accessible from the Launchpad under each of the product suites. Since Persona Apps are designed to deliver functionalities tailored to specific roles and tasks, it makes sense that Sprinklr’s various product suites would include multiple Persona Apps, each overseeing a distinct area. Sprinklr products include multiple out-of-the-box Persona Apps or Standard Persona Apps that are designed to address the most common use cases.
Use Case
Persona Apps provide enhanced usability of the Sprinklr platform, with all the items needed for a specific use case available in one place. When a user has to accomplish a common everyday task with Sprinklr, such as publishing or engaging with fans on posts, they typically need to have more than one tab open. They may need to search for and open up different menu items, dashboards, and entities and keep switching between them. Persona Apps eliminate the need to switch across all the different entities. Standard persona apps are designed to provide this experience for all the common use cases that Sprinklr is used for.
Value
Provides a focused view of the Sprinklr user interface based on common use cases.
Focused left navigation bar that houses the required modules at a single click away.
Dedicated home page for a quick overview and shortcuts to the frequently used features.
Dedicated onboarding to get to know about the features and best practices that are needed for your functions.
Mulitple out-of-the-box apps available across Sprinklr Service, Social, Insights, and Marketing to satisfy all the most common use cases that Sprinklr is used for.
Availability
All users will be able to access and make use of the standard persona apps which are out of the box.
General availability
Independent of licenses
Persona Apps are accessible to users from the Launchpad under each of the product suites.
Standard Persona Apps Across Sprinklr's Product Suite
Following are the standard Persona Apps for each of Sprinklr’s product suites:
Standard Persona Apps for Sprinklr Service
Persona App | Description | Components |
Provides agents with AI-powered assistance and contextual recommendations to improve response quality and efficiency. | Home Page, Agent Nudges, Nudge Settings | |
Enables configuration and management of case, conversation, and work-item routing across channels. | Home Page, Queues, Skills, Agents, Capacity Configurations, Custom Channels, Debug Console, Reporting Dashboard | |
Supports the design, deployment, and management of AI-powered conversational experiences. | Home Page, Conversational AI Applications, Use Case Library, LLM Configuration, Application Testing | |
Provides insights and analytics for customer conversations across channels. | Home Page, Insights Hub, Cases, Smart Clustering Themes, Reporting, Data Connector, Entity Studio | |
Supports voice channel configuration and telephony integrations. | Home Page, Configuration, Reporting | |
Enables quality monitoring, evaluations, coaching, and performance improvement activities. | Home Page, Cases, Agent Insights, Reports, Calls, Voice of Customer | |
Live Monitor and Manage Teams to distribute incoming calls among Queues in real time. Collaborate with agents to reduce SLA and enhance care center productivity. Get proactive alerts to enable supervisors to take immediate mitigation steps. | Home Page, Agents Monitoring, Queue Monitoring, Call Back Monitoring, Quality Management, Alerts, Chat, Announcements, Reporting, Care Console, Manual Call Option. | |
Live Monitor and Manage Outbound Campaigns. Collaborate with agents to increase call connectivity and sales to enhance revenue. Get proactive alerts to enable supervisors to take immediate mitigation steps. | Home Page, Agents Monitoring, Campaign Monitoring, Call Back Monitoring, Quality Management, Alerts, Chat, Announcements, Reporting, Care Console, Manual Call Option. | |
Enables creation and management of AI agents and automated customer service experiences. | Home Page, AI Agents, Use Case Library | |
Helps design and manage customer journeys and orchestration workflows. | Home Page, Journey Manager, Campaign Manager, Asset Manager | |
Supports review, management, and optimization of detected customer intents. | Home Page, Intent Moderation, Reporting Dashboard | |
Provides diagnostic and troubleshooting capabilities for voice interactions and telephony workflows. | Reporting Dashboard, Conversational Analytics, User Session Analysis, Partner Level Configuration | |
Manage day-to-day workforce planning and operational tasks. Provides quick and consistent access to features such as forecasting, scheduling, agent management, and other administrative tools. | Realtime Adherence Dashboard, Agent Management Dashboard, Intra Day Performance, Queue Monitoring, Reforecasting, Forecast Scenario, Master Forecast, Reporting, Scheduling (Schedule Scenario, Master Schedule), Time Off Calendar, Agent (My Schedule, My Preference, Slot Calendar, My Requests), Request Dashboard, Announcements, Alerts, Settings |
Standard Persona Apps for Sprinklr Social
Persona App | Description | Modules |
Manage, create and publish impactful posts across 30+ channels and measure their impact. | Quick Publisher, Engagement dashboards, Calendar, SAM, Reporting dashboards, Campaigns, Audience Manager, UGC | |
Track and engage with communities of your brand users, across all your social channels. | Engagement dashboards, Reporting dashboards | |
Manage social media for brands aiming to engage with customers and track performance | Chat, Idea Hub, Brands, Campaigns, Asset Manager, Calendar, Reporting, Document Center | |
Measure, analyse and gain insights into brand social performance, shared across stakeholders, all in one place | Reporting dashboards, Custom metrics, Scheduled exports |
Standard Persona Apps for Sprinklr Insights
Persona App | Description | Modules |
Measure and benchmark your brand's PR performance and discover actionable PR insights | Stories, Story dashboards, Listening dashboards, Journalist & Publication discovery, Newsletter | |
Real-time voice of customer insights on digital and traditional channels | ||
Measure and caputure customers data about the product at the point of occurance. | Insights Assistance, Dashboards,Engines, Alerts | |
Gather and gain insights from outbound content posted by brands, competitors and influencers. Use templatized AI powered dashboard to build a comprehensive social media benchmarking strategy. | Benchmarking Dashboard, Alerts, Entities | |
Gather invaluable insights into customer preferences, satisfraction levels and painpoints. | Survey Builder, Survey Distribution. Survey Response Analysis, Survey Translation |
Standard Persona Apps for Sprinklr Marketing
Persona App | Description | Modules |
Manage the complete lifecycle of marketing campaigns from one place for effective planning and on-time launch. | My Tasks, Production dashboards, Request management, Campaigns, Calendar, Assets, Engagement dashboards | |
Turn your content ideas into reality by creating and publishing content across channels from one place. | My Tasks, Production dashboards, Messages, Assets, Calendar | |
Accelerate time to market by managing the complete lifecycle of marketing content in one place. | My Tasks, Request Management, Production dashboards, Messages, Assets | |
Get approvals done quickly with automated workflow management which allows progress tracking and visibility of tasks assigned to each team member. | My Tasks, Messages, Production dashboards, Calendar, Assets | |
Accelerate time to market by managing the complete lifecycle of marketing strategies in one place. | My Tasks, Campaigns, Production dashboards, Calendar, Reporting dashboards | |
Easily raise new requests and speed up the request delivery time with greater visibility and collaboration in the marketing intake process. | My Tasks, My Requests, Production dashboards, Calendar, Assets | |
Mange, track, and collaborate on projects and tasks | My Tasks, Project Management Portfolios, Views, Calendar, Production Dashboard, Reports, Marketplace, Knowledge Base |
Advertising Standard Persona Apps
Persona App | Description | Modules |
Manage, create, and optimize ad campaigns across all major social channels. | Ads Manager, Ads Pivot, Strategy Group, Approval Dashboard, Ads Reporting, Calendar, Audience Manager | |
Inform on campaign strategy and execution using insights | Ads Reporting, Ads Pivot | |
Collaborate on creative development while scaling content creation across channels | Creative Library, Asset Manager, Approval Dashboard, Ads Creative Calendar, Ads Reporting | |
Manage and govern creative assets to ensure brand compliance | Creative Library, Asset Manager, Approval Dashboard, Ads Creative Calendar, Ads Reporting | |
Manage, create, and optimize ad campaigns across all major social channels. | Ads Manager, Ads Reporting, Engagement Dashboard |